Balanced Choices
Yum!’s food is known for innovation, flavor and value and consumers today expect more, including transparency around ingredients, nutrition and sourcing. Our balanced choices approach is designed to meet these changing expectations while keeping our menus easy, relevant and distinctive.
We continue to evolve our menu offerings by giving customers more choices across proteins, ingredients and customizable options that meet a range of dietary preferences and lifestyles. At the same time, we are simplifying recipes by advancing clean label efforts and removing ingredients of concern from core food menu items globally.
In 2025, we continued to make progress toward reducing artificial colors, artificial flavors and partially hydrogenated oils across our core ingredients. Moving forward, all new product development and reformulations will aim to maintain these foundational principles.
Transparency also remains central to our approach. Our brands make nutrition and allergen information available to customers to help them make informed choices.
