Community Impact at Our Brands
Our brands have been giving back to communities where we operate for decades, particularly in the areas of hunger relief, literacy and youth education. During 2020 and beyond, each of our brands has also focused on assisting essential workers affected by the COVID-19 pandemic.
As one of the world’s largest restaurant companies, feeding people is core to what we do. Taco Bell U.S. and The Habit Burger Grill participated in Round Up, a program through which customers could round up the cost of their order to the nearest dollar, with the extra amount donated to No Kid Hungry. The Taco Bell Foundation raised $19.5 million through its Round Up program in 2020. Similarly, KFC U.S. implemented its Round Up program in 2020 with donations benefiting charities as well as its frontline workers through the KFC Foundation. KFC South Africa continued its popular Add Hope program, which provides 150,000 meals for children each day through customers rounding up the cost of their meals. In addition to its long-term partnership with No Kid Hungry, The Habit has begun working with Second Harvest, a Southern California-based food bank that makes fresh food available to underserved communities.
Beyond giving time and funds to hunger relief organizations, our brands also donate food from our restaurants. Yum!’s Harvest program, the world’s first prepared food donation program, continues partnering with our distribution centers serving as a key source of donations. Since the program’s inception in 1992, we have donated 209 million pounds of food through Harvest.
In the early days of the pandemic, Pizza Hut delivery drivers across Europe delivered not only pizza, but also food ingredients and essential supplies like masks. The KFC Foundation helped support essential workers on KFC restaurant teams through the KFC Family Fund and the Grocery Assistance Fund, which provided $500,000 worth of groceries to team members across the U.S. Yum! also donated $1.4 million to food banks globally.
Another way we can unlock potential is by helping young people gain skills for success in school, social interactions and future careers.
In the summer of 2020, the Taco Bell Foundation hosted a virtual gathering for the Live Más Scholarship community to catalyze inspiration, action and resilience in a time of change. The six-week program saw nearly 1,000 students register for 18 sessions and 21-plus hours of content including Virtual HR Coaching, Financial Wellness, the Power of Authenticity, Personal Branding and more. More recently, the Taco Bell Foundation reached its goal of awarding $21 million in Live Más scholarships by the end of 2021.
In Australia, the KFC Youth Foundation is focused on the role of confidence in young people’s well-being and future success and commissioned a nationwide research report on how confidence affects the lives of Australian youth.
The Habit Burger Grill supports schools through cash grants as well as donations of “char tickets” that students can use to conduct their own fundraisers.
In the U.S., Pizza Hut has operated the BOOK IT! reading program for elementary-level students since 1984. Internationally, Pizza Hut offers the ASPIRE Scholarship Program for top restaurant general managers (RGMs). The scholarships are 100% funded to unlock the true potential of their top restaurant leaders by giving them access to higher education and the ability to grow at work and in life.
In response to the pandemic, KFC U.S. donated more than
PIECES OF CHICKEN
to feed front-line healthcare workers, educators and seniors in need across America.
Pizza Hut offers top RGMs the ASPIRE Scholarship Program that is
to unlock the true potential of their top restaurant leaders.