A Message from David Gibbs

A recipe is more than just a list of instructions. It’s a way of putting care into key ingredients, so that they become something much more than the sum of their parts. When executed well, a recipe can bring people together across time and distance, unite cultures, form the foundation of lasting memories—and present each element in its best form.

In much the same way, Yum! Brands’ Good Growth strategy, also known as our "Recipe for Good Growth," is transformative in its potential—and it guides us in every aspect of what we do. This strategy is grounded in the idea that our business will only endure if our brands are inclusive, sustainable and reflective of evolving employee, franchisee and other stakeholder needs. By focusing on our Growth priorities of a people-first culture, bold restaurant development, unmatched operating capability and relevant brands, we achieved industry-leading unit growth in 2022.

As we grow, we’re identifying synergies with our Good priorities of our People, Food and Planet, and doing so with social responsibility, risk management and sustainable stewardship at the forefront. The more we explore, the more we learn that Good and Growth are mutually reinforcing and capable of creating benefits for multiple stakeholders.

For example, our four brands provide incomes and career pathways for more than a million restaurant team members worldwide. Through our social impact work, including the Unlocking Opportunity Initiative, we continue to support individuals to earn an education, gain employment and launch new businesses. It’s hard to overstate the impact this has on local economies and among underrepresented populations. We’re also seeing the potential of Good Growth in how we construct and operate new energy efficient and low-carbon restaurants, and in our supply chain, where we are partnering with suppliers to explore solutions for emissions reduction and packaging innovation.

As 2022 marked our 25th year as a public company, we’re proud to be a resilient, diversified business with distinctive brands that are well-positioned for the future. When we harness the collective power of Good and Growth, there’s no limit to what we can accomplish. We look forward to continuing to share what’s possible with you.

Thanks for your support.

Signature of David Gibbs
Portrait of Yum! Brands CEO David Gibbs

David Gibbs

Chief Executive Officer
Yum! Brands, Inc.