Stakeholder Engagement

Our key stakeholders include employees, customers, franchisees, shareholders, suppliers, non-governmental organizations (NGOs) and communities. We follow a process for identifying, prioritizing and engaging with stakeholders on a range of issues that aligns with our materiality assessment in addition to a number of other factors such as brand alignment, potential impact, risk mitigation and shared values.

We aim to be as inclusive as possible, listening to many points of view through engagement ranging from materiality assessments, listening sessions on key topics, regular interaction on joint projects and annual surveys. For our 2021 materiality assessment, we interviewed both internal and external stakeholders to understand their perspectives on key topics. Interviewees shared input based on their experience and areas of expertise.

The following table provides examples of ongoing interactions with our stakeholder groups and the issues that are most relevant to them.