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Yum! In The News

#SmartHeartCourage: Taco Bell Live Más Scholar creates the COVID-19 Response Innovation Lab

Smart Heart Courage Gif

Published on May 08, 2020

At Yum!, KFC, Pizza Hut, Taco Bell and The Habit Burger Grill, we lead with smart, heart and courage. This mindset helps us forge ahead when faced with challenges, and that’s especially true with the COVID-19 pandemic.

We’re witnessing so many examples in which our people are developing innovative solutions, supporting those in need and braving each day in an uncertain environment. Each week, we’ll share a few of them with you in hopes that they’ll inspire you to lead with smart, heart and courage in your area of the world.

Today, we recognize:

Three-time Taco Bell Live Más Scholar Joshua Payne who organized the student-led COVID-19 Response Innovation Lab, which aims to improve systems, structures and societies and provide both immediate and long-term solutions for the effects of the pandemic.

Pizza Hut U.S. and its nonprofit partner First Book for distributing over 300,000 books for kids in need through its Read & Feed program. Dr. Alexie Puran, an emergency room physician in New York City, wrote this thank-you letter to the program organizers.

KFC U.S. for bringing families together on Mother's Day through a virtual Facebook experience.

To see past weeks' recognition, visit

Week 1: Lead with #SmartHeartCourage

Week 2: Taco Bell spices up conference call backgrounds, The Habit feeds first responders and more

Week 3: Thank you for giving to front-line workers and children

Week 4: KFC Germany brings us together with the #DoTheColonel Challenge

Week 5: 'Pizza Guys' proudly serve Americans

Week 6: Delivering wedded bliss, music, groceries and more

Company Stories by Year

For your convenience, we have archived all of Yum! Brands' statements and company stories. To view an archived company story, please select a year from the list below.