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Yum! In The News

#SmartHeartCourage: Delivering wedded bliss, music, groceries and more

Smart Heart Courage Gif

Published on May 01, 2020

At Yum!, KFC, Pizza Hut, Taco Bell and The Habit Burger Grill, we lead with smart, heart and courage. This mindset helps us forge ahead when faced with challenges, and that’s especially true with the COVID-19 pandemic.

We’re witnessing so many examples in which our people are developing innovative solutions, supporting those in need and braving each day in an uncertain environment. Each week, we’ll share a few of them with you in hopes that they’ll inspire you to lead with smart, heart and courage in your area of the world.

Today, we recognize:

KFC franchisees, who have joined forces to create a Grocery Assistance Fund through the KFC Foundation, which will provide $100 grocery gift cards to thousands of U.S. employees.

Pizza Hut U.S. team member Preston Arwine for feeding men at a Tennessee sober living community.

Taco Bell for virtually hosting a wedding and a vow renewal for couples who had originally booked their special day at the Taco Bell Cantina Chapel in Las Vegas. 

KFC, Pizza Hut and Taco Bell for delivering 300 meals to workers at Singapore's Outram Community Hospital.

KFC South Africa for hosting an online concert, headlined by hip-hop powerhouse Cassper Nyovest and pop sensation Sho Madjozi, to raise money for those affected by COVID-19 via its Add Hope charity.

To see past weeks' recognition, visit

Week 1: Lead with #SmartHeartCourage

Week 2: Taco Bell spices up conference call backgrounds, The Habit feeds first responders and more

Week 3: Thank you for giving to front-line workers and children

Week 4: KFC Germany brings us together with the #DoTheColonel Challenge

Week 5: 'Pizza Guys' proudly serve Americans


For your convenience, we have archived all of Yum! Brands' statements and company stories. To view an archived company story, please select a year from the list below.