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Pizza Hut Business // Food // leadership

QSR Magazine: Pizza Hut Just Unveiled its ‘Largest Simultaneous Global Launch’ in Brand History

Publish date August 26, 2025

Image provided by Pizza Hut

Pizza Hut just announced the biggest simultaneous global launch in its 67-year history with Crafted Flatzz, a new limited-edition lineup designed to deliver bold flavors at a strong value. In his interview with QSR Magazine, CEO Aaron Powell emphasized that the innovation isn’t just about price—it’s about creating an elevated, individual experience he calls the “me occasion.”

Read the full story at QSR Magazine to hear Aaron’s complete insights on Pizza Hut’s global strategy and the Crafted Flatzz debut.

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