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Yum! In The News

Meet the designer behind the Taco Bell Hotel art

Winston Elliott works for Taco Bell’s in-house agency, Taco Bell Design.

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Published on August 14, 2019

Who's the face behind The Bell Hotel art? Winston Elliott. Elliott is a multi-disciplinary designer working for Taco Bell’s in-house agency, Taco Bell Design. Throughout the past three years with the Bell, Elliott had the privilege to work cross-functionally on a wide array of projects for the brand from concepting and creating advertising to point of purchase materials, retail, merchandising, digital and restaurant artwork.

Elliott said, "I created and established the visual identity, tone and art direction for The Bell. Combining my love for Palm Springs and Taco Bell, I developed a set of brand guidelines and visual assets that were applied to just about every touchpoint possible, including branded collages for apparel, bedroom walls and so much more! It certainly took a village to make The Bell an incredible experience, especially Renee Bones who photographed so beautifully and Madison Brooks who managed our timelines, expectations and asset delivery like no other. I’m so incredibly thankful for this experience and can’t wait to see how we can further push the creative boundaries of the brand in the future."

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