Image provided by KFC U.S.
KFC is trying to stage what it calls a “Kentucky Fried Comeback” after slipping behind rivals in the Chicken Wars. In an interview with Business Insider, Catherine Tan-Gillespie, president of KFC US, acknowledged the brand had “lost a bit of ground” but emphasized that it hadn’t lost its grit. Together with new CEO Scott Mezvinsky, she’s leading a revival strategy centered on menu innovation, digital growth, and a refreshed brand identity.
Read the full story at Business Insider to hear Catherine Tan-Gillespie’s complete vision for KFC’s Kentucky Fried Comeback.
