CNBC featured Yum! Brands as a QSR leader that’s strategically investing in AI and automation to stay competitive amid inflation and changing consumer spending habits. In an interview, Yum! Brands Chief Digital and Technology Officer Joe Park highlighted the SuperApp, Voice AI and self-serve kiosks as examples of how the Company is using technology to elevate the team member and customer experiences. Also, Park shared how Yum! Brands is leveraging data to provide customers with customized offers that fit their preferences.
“We see a lot of up side over the next several years, with AI and technology being able to enhance the customer experience while making the team members’ jobs a lot easier.” -- Joe Park, Yum! Brands Chief Digital & Technology Officer.