Senior Officers & Leadership Team
Chief Executive Officer
Taco Bell Corp.
Mark King serves as Chief Executive Officer of Taco Bell Corp., reporting directly to the Yum! Brands CEO. In this role, he is responsible for the global growth strategy, franchise operations and performance of Taco Bell Corp. Before joining Yum!, King served as President, adidas Group North America, before he decided to step down in 2018 and conclude an exceptional career with adidas as Executive Emeritus. Under King’s leadership the previous four years, adidas became the fastest-growing sports brand in North America, increasing sales by 35 percent in 2017, doubling its market share and regaining the No. 2 position in the U.S. From 2003 to 2014, King was CEO of TaylorMade-adidas Golf, a division that became the leading and most profitable golf company in the world. King has a bachelor’s degree in business administration from the University of Wisconsin in Green Bay, Wisconsin.