Julie Felss Masino became President, Taco Bell International, in January 2020, and reports directly to Taco Bell Corp. Chief Executive Officer Mark King. She is responsible for the strategy around accelerating Taco Bell’s global growth in key markets. Previously, Masino served as President, Taco Bell North America, where she was responsible for ensuring the brand delivered same-store sales growth with breakthrough innovation, new store development and a frictionless customer experience through digital and technology initiatives. Masino joined Taco Bell from Mattel Inc. where she was Senior Vice President and General Manager of the Fisher Price division. Prior to that, she led Sprinkles Cupcakes as CEO, and has extensive restaurant and food industry experience including 13 years in senior leadership roles at Starbucks. She also has deep brand marketing experience in the retail sector, including Godiva Chocolatier, Macy’s, J. Crew Group Inc., and Coach Inc. Masino earned her degree in Communications from Miami University.

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