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The World's Largest Restaurant Company



Iconic brands




Operating more than





Countries &

With over


Employees &
franchise team members


Of customers
served daily

New restaurant opens
approximately every





Total system sales



in digital sales

Yum! was founded in 1997, yet our four iconic brands are decades old with rich histories.

Born of the ambitions and grit of passionate entrepreneurs, our KFC, Taco Bell, Pizza Hut and The Habit Burger Grill brands have grown to include more than 59,000 restaurants in over 155 countries and territories, operated primarily by our approximately 1,500 franchisees. Our brands and franchisees open a new restaurant nearly every two hours, making Yum! Brands the world’s largest restaurant company.


Our bold vision is to build the most loved, most trusted and fastest-growing restaurant brands, and our brands and franchisees live out this mission daily by delighting millions of customers with craveable food and memorable experiences.

Everything we do ladders up to our Good Growth strategy, which is grounded in the idea that our growth and brand relevance will only endure if our brands are inclusive, sustainable and reflective of evolving employee, franchisee and stakeholder needs. We’re focused on Good priorities that influence long-term Growth and Growth priorities that enable us to expand the Good we’re able to accomplish.

Among our Growth priorities is our focus on Unrivaled Culture and Talent, which consists of leveraging our culture and people capability to fuel brand performance and franchisee success. Our brands and franchisees employ over 1 million team members across our ecosystem and are invested in unlocking their full potetntial. As a result, Yum! was named to TIME Magazine’s 2023 list of the “Best Companies for Future Leaders,” ranking an impressive 32nd among all U.S. companies.

We are focused on driving market and franchise unit expansion with strong economics through Bold Restaurant Development. In 2023, our brands and franchisees opened more than 4,700 new restaurants. For 2024, we have our sights set on crossing the 60,000 global unit milestone.


Our other Growth focus areas include cultivating our portfolio of Relevant, Easy and Distinctive (RED) Brands that drive deep connections with consumers at every touchpoint.

We also lead our industry with our Unmatched Operating Capabilities that enable our brands and franchisees to recruit and equip team members to deliver great customer experiences. With these four growth drivers serving as our north star, we achieved strong results in 2023, crossing the $60 billion system sales threshold for the year.

Yum! is also an industry champion in digital and technology, engraining these capabilities into all aspects of our business.

These enable and accelerate easy experiences, operations and insights for our customers and restaurant team members while driving profitable growth for our franchisees. In 2023, Yum!’s digital sales approached $30 billion with over 50% of our sales now coming through digital channels. We’re focused on maximizing the value creation potential of our digital and technology platforms through the acceleration of AI capabilities in combination with fully leveraging the immense data assets we now own.


This Growth enables us to expand on the Good we’re able to accomplish. Our Good pillars consist of People, Food and Planet.

From the restaurant to the corner office, we invest in People. Our initiatives and programs enable team members, employees and communities thrive. They’re at the center of our strategy to elevate the customer experience, unlock growth for our franchisees and make a difference in the communities in which we serve. Our brands and franchisees are proud of our culture of recognition and belonging that we’ve cultivated, leading to meaningful careers for team members and beyond.

We serve up trust in every bite and live this out daily through robust Food safety practices while working with suppliers to help ensure animal welfare and provide balanced choices for our customers.

We also aim to protect our Planet and do so while growing sustainably. We have efforts in place to do our part in tackling issues like climate change and sustainable packaging. Importantly, we are using our scale to minimize our environmental impact with a focus on our restaurants and supply chain.

As a business, we care about growth, but above all, we’re focused on Good Growth.

We know that by prioritizing our Good pillars of People, Food and Planet as well as our Growth drivers of Unrivaled Culture and Talent, Bold Restaurant Development, Unmatched Operating Capability and RED Brands we will continue to succeed, and together, build a world with more Yum!.

Good Growth Strategy

Learn more about our Good Growth Strategy, which is grounded in the belief that our growth and brand relevance will only endure if our brands are inclusive, sustainable and reflective of evolving employee, franchisee and stakeholder needs.


Meet the people who lead with smart, heart and courage.


Discover our relevant, easy and distinctive brands.

Franchising & Real Estate

Tap into Yum!’s unmatched operating capability.