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Ken Muench, Chief Marketing Officer, Yum! Brands, Inc., Co-Founder, Collider Lab

Yum! Leadership

Ken Muench

Chief Marketing Officer, Yum! Brands, Inc., Co-Founder, Collider Lab

Ken Muench is the Chief Marketing Officer (CMO) for Yum! Brands and is the co-founder of The Collider Lab, a think tank made up of social scientists, marketing strategists, cultural trend forecasters and data experts. With more than 25 years of experience in marketing and strategy, Muench acts as a consultant and master aggregator of marketing discoveries for all of Yum! Brands, helping them crack the toughest marketing challenges globally, figuring out what is and is not working around the world and creating repeatable models to implement everywhere. Before founding Collider Lab, which was acquired by Yum! Brands in 2015, Muench led Strategic Planning at Foote Cone & Belding OC and all of the North American Multicultural offices. Prior to that, he was a Creative Director and eventually Strategy Director at several multicultural and urban creative boutique advertising agencies where he won several high-profile industry awards. Originally from Mexico City, Muench received his Bachelor of Arts in Creative Writing from the University of California San Diego and has made the U.S. his permanent home for the past 30 years.

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