We're building the world's most loved, most trusted and fastest-growing restaurant brands in partnership with the best franchise operators in the business.
Approximately
1,500
franchisees
Operating more than
59,000
restaurants
In over
155
countries & territories
Pizza Hut
Taco Bell
Yum! Brands
X Minute read
<p>The Collider Lab isn’t a typical marketing strategy agency. Collider is a strategy, branding and innovation company – a think tank made up of social scientists, marketing strategists, cultural trend forecasters and data gurus. Since Yum! Brands acquired Collider in 2015, marketing effectiveness at Yum! has surged as the R.E.D. marketing system (Relevance, Ease, Distinctiveness) has been introduced inside many of its 59,000 global restaurants and beyond.</p>
<p>Collider acts as a master aggregator of marketing discoveries for the entire company, cracking the toughest branding challenges, figuring out what is working around the world and creating repeatable models to implement everywhere.</p>
<p>A recent project that showcased the collaboration between Collider and the brands was the Cantina Chicken launch at Taco Bell U.S. During the second quarter 2024 earnings call, Yum! Brands CEO David Gibbs spoke of the success of the product launch.</p>
<p>“Second-quarter results most clearly showcased the power of the Taco Bell brand thanks to unmatched, crave-worthy innovation and a successful menu expansion to a new platform offering, Cantina Chicken,” he said.</p>
<p>Collider Co-Founder and Vice President of Marketing & Innovation Strategy Greg Dzurik discussed the launch of Cantina Chicken and more during a recent interview.</p>
<p><b><span style="font-size: 18px;">What is the origination of the name “</span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;">”?</span></b></p>
<p>It was inspired by the book “Where Good Ideas Come From,” by Steven Johnson, which talks about how great ideas come from a diverse group of minds coming together, or <i>colliding</i>. The whole idea of Collider is that we want to constantly collaborate with a diverse group of people and disciplines both inside the agency and outside. One of the things that is unique about the way we operate is we are constantly collaborating with outside experts. It’s all about the constant collision of ideas.</p>
<p><b><span style="font-size: 18px;">While </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;"> is owned by </span><span style="font-size: 18px;">Yum</span><span style="font-size: 18px;">!, you have other clients as well, correct?</span></b></p>
<p>I would say that 75% of our projects are devoted to Yum!. The whole reason we were acquired is that we were this relatively small shop, and we were working with Taco Bell. And then, KFC was knocking at our door. We had to keep turning Yum! projects down because we didn’t have the hours. So, the acquisition was all about having more Collider resources available to Yum!. But there are many advantages to working with other clients and brands, many from Fortune 500 companies. It allows us to gain a lot of topic knowledge, and also see culture and trends from a lot of different angles. That is a huge benefit to our brands.</p>
<p><img src="/wps/wcm/connect/yumbrands/45179673-7471-45a9-ada2-88ef3b9d6437/1/Collider+Pillar+of+Wisdom.JPG?MOD=AJPERES" title="" style="width: 520px; height: 780px; margin: 0px auto; display: block;" /></p>
<p><i><span style="font-size: 14px;">It wouldn’t feel like a marketing agency if there weren’t some words of wisdom prominently displayed.</span></i></p>
<p><b><span style="font-size: 18px;">What kind of impact did the </span><span style="font-size: 18px;">Yum</span><span style="font-size: 18px;">! acquisition have on </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;">?</span></b></p>
<p>As I said, the whole reason for the acquisition was to get more resources allocated for Yum!, but when we were purchased, Yum! was very intentional about saying, “You guys keep your name, space and people. We don’t want to mess with the culture that you already have.” We still operate out of dedicated agency offices in Santa Ana, California.</p>
<p>When we joined Yum!, we got access to infrastructure to manage HR, legal and other important functions, so we can keep our focus and energy on our love of creative strategy. And one of the key things we have learned from Yum! is the value of intentionally investing in your people.</p>
<p><b><span style="font-size: 18px;">What kind of people work for </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;">?</span></b></p>
<p>Once people join us, they say it is like getting a Ph.D. in real-world marketing. It was – and is – a great place to learn and challenge and grow yourself.</p>
<p>Working for Collider is perfect for a lot of people who don’t necessarily fit into a traditional path. I was a musician, for example. We have Ph.D.s, data scientists and experts in psychology, technology and anthropology. It’s that diversity of minds, energy and talent that is the magic. It allows us to harness the talent of these diverse thinkers in a powerful way.</p>
<p><b><span style="font-size: 18px;">Is it safe to assume that </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;"> knows just about everything there is to know about the </span><span style="font-size: 18px;">QSR</span><span style="font-size: 18px;"> category at this point?</span></b></p>
<p>Working with the brands in so many different countries allows us to learn what is unique in each market and see how different cultures impact the business. But getting to work on the same category, and do it really deeply, is something that is unique in the agency world. We have such deep knowledge of the category that when someone comes to us with a challenge, we’re not starting at the start line. We are ahead of the game.</p>
<p><b><span style="font-size: 18px;">How does </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;"> work with our technology groups, such as </span><span style="font-size: 18px;">Kvantum</span><span style="font-size: 18px;">, </span><span style="font-size: 18px;">Yum’s</span><span style="font-size: 18px;"> AI-based consumer insights and marketing </span><span style="font-size: 18px;">analytics</span><span style="font-size: 18px;"> business?</span></b></p>
<p>We have worked with <a href="https://www.yum.com/wps/portal/yumbrands/Yumbrands/news/press-releases/yum+brands+to+acquire+kvantums+leading+artificial+intelligence-based+consumer+insights+and+marketing+performance+analytics+business" >Kvantum</a> and built a tool with them, born from a marketing mix modeling tool. One of the branches of Collider is our data science and data strategy group, and they have worked with Kvantum to automate the backend of the process and take away some of the manual tasks associated with analysis. A process that once could have taken 400 hours on the backend has now gotten down to a 40-hour process. We are always looking to streamline tools, make them more powerful, scalable and affordable.</p>
<p><b><span style="font-size: 18px;">Talk about how technology and AI play a role at </span><span style="font-size: 18px;">Collider</span><span style="font-size: 18px;">.</span></b></p>
<p>We have been using AI at Collider since 2013. We even called it “artificial creativity” at the time. One of the practical uses for AI is to use it to experiment, experiment, experiment. I look at it as going through a series of doors. We open up one door and see that we can use AI to inspire ideas for innovation, and that opens up three other doors and we find three different uses for AI behind those three doors. The possibilities are endless.</p>
<p><img src="/wps/wcm/connect/yumbrands/45179673-7471-45a9-ada2-88ef3b9d6437/2/IMG_9149.JPG?MOD=AJPERES" title="" style="width: 620px; height: 465px; margin: 0px auto; display: block;" /></p>
<p><i><span style="font-size: 14px;">“Once people join </span><span style="font-size: 14px;">Collider</span><span style="font-size: 14px;">, they say it is like getting a </span><span style="font-size: 14px;">Ph</span><span style="font-size: 14px;">.D. in real-world marketing. It was – and is – a great place to learn and challenge and grow yourself.”</span></i></p>
<p><b><span style="font-size: 18px;">Talk about working with Pizza Hut on Melts.</span></b></p>
<p>We ran a category use occasion study with Pizza Hut and leveraged one of our tools to identify where there was opportunity to gain incremental growth for the business. For something like this, we’ll do thousands of consumer surveys to dig into what kind of occasions are “Pizza Hut occasions” and where there are opportunities. Lunch and solo occasions were identified as big opportunities for the brand, and that informed the decision to innovate around Melts.</p>
<p><b><span style="font-size: 18px;">And most recently, talk about working with Taco Bell on Cantina Chicken.</span></b></p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/C7RA4t5Fph4?si=JHvi7SVfxmg_-1xb" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe></p>
<p>We were involved in the Cantina Chicken project in several ways. We started working with Taco Bell on this project two or three years ago. Part of the project was about elevating the menu through chicken as we did a category use study and identified that chicken was a big opportunity.</p>
<p>The project was a ton of fun and a lot of work, and involved all of our agency – Data Science, Data Strategy and our Strategy teams. It is very rewarding to see how successful the launch has been and know that Collider played a role in it.</p>
<p><b><span style="font-size: 18px;">It is a requirement to ask every marketing executive for thoughts on the series, </span><i><span style="font-size: 18px;">Mad Men</span></i><span style="font-size: 18px;">.</span></b></p>
<p>Oh my gosh. I am not going to have anything really insightful to say because when <i>Mad Men</i> came out, I was so busy working in advertising, I didn’t even have time to watch a show about advertising!</p>
KFC
Pizza Hut
Habit
Yum! Brands
X Minute read
<p>
<i>Each day this week, Yum! will publish a new addition to this story,
featuring another part of the world in which the company is preparing youth for
their careers. By week’s end, you’ll see a comprehensive look at these efforts around
the world.</i></p>
<p> </p>
<p>Yum! Brands is the parent company of KFC, Taco Bell, Pizza Hut and Habit Burger & Grill, so it knows how to craft craveable food and memorable customer experiences. Today, the world’s largest restaurant company is also training young people for their career journeys in the communities Yum! serves, whether that’s with Yum! or another company. From resume writing to interview prep, Yum! wants them to hear two magic words: “You’re hired.” </p>
<p>With its franchisees, Yum! and its brands employs over 1 million people, many of them young and for whom a job at KFC, Taco Bell, Pizza Hut and Habit Burger & Grill is their first. Studies show that a first job can open a variety of career pathways and even create a ripple effect across an entire community, improving lives of family members and others who receive the benefits of a consistent salary. </p>
<p>Throughout its 27-year history, Yum! has recognized the importance of the first job and supported career readiness programs. In 2020, <a href="https://www.yum.com/wps/portal/yumbrands/Yumbrands/news/company-stories-article/Yum+invests+100+million+to+fight+inequality+by+unlocking+opportunity+for+employees+and+communities" >Yum! announced a $100 million investment called the Unlocking Opportunity Initiative (UOI)</a>, which was organized globally but implemented locally by partnering with organizations in many of the 155-plus countries and territories in which the company operates. Career readiness was one of the ways Yum! committed to giving back through UOI. </p>
<p>“Yum! is known for taking care of its people, both in front of and behind the restaurant counter,” said Yum! Impact & Communications Manager Kat Abner. “We believe everyone, especially youth, deserve to work at a job they love and that helps them achieve their future career goals. UOI has served as a catalyst to build a community impact movement across our company, and I am encouraged and inspired by it and other Yum!- and brand-sponsored programs that are making a difference for youth around the world.” </p>
<p>Here’s how Yum! is preparing tomorrow’s workforce worldwide.</p>
<p> </p>
<p><b><span style="font-size: 18px;">The United States of Next</span></b></p>
<p><b><img src="/wps/wcm/connect/yumbrands/912f3b64-13b7-44db-b153-8df71a443a3c/1/prostart29-large.jpg?MOD=AJPERES" title="" style="width: 600px; height: 401px; margin: 0px auto; display: block;" /></b><br /></p>
<p>A first job can open many doors, and for those working in the U.S. restaurant industry, that could be restaurant ownership. According to the National Restaurant Association, <a href="https://restaurant.org/research-and-media/research/industry-statistics/national-statistics/" >eight
out of 10 restaurant owners started their careers in a restaurant entry-level
position</a>, and for a handful of California students, they’re taking steps toward that career path with a little help from Habit Burger & Grill.</p>
<p>This year, they spent two months developing a restaurant concept, complete with a business plan that included a budget, restaurant design and marketing plans, and then pitched their concept to industry professionals at the California Restaurant Association’s ProStart Student Invitational. For the past three years, <a href="https://www.habitburger.com/habit-burger-celebrates-national-prostart-win/" >the Habit Burger & Grill has sponsored
teams</a>, and in 2024, the team from the Orange County School of the Arts took home the top prize with their concept called Teddy’s.</p>
<p>“The creativity, talent, and dedication these young chefs bring to the table is seriously inspiring,” <a href="https://www.habitburger.com/habit-burger-celebrates-national-prostart-win/" >said</a> Jason Triail, director of Culinary Innovation at Habit Burger & Grill. “I can’t wait to swing by Teddy’s for a bite someday!”</p>
<p>Yum! Brands is also preparing young people for careers in Kentucky through a program called Cardinal Bridge Academy (CBA), which prepares high school students in the company’s hometown of Louisville for their next step. According to the U.S. Department of Education, individuals with a bachelor’s degree earn 84% more in salaries than those with only a high school diploma, so CBA equips participants with skills like resume writing, interview preparation and more to ensure that doors are opened for them.</p>
<p>CBA participant Corey Garner, who was mentored by Yum! Brands and KFC employees, <a href="https://business.louisville.edu/bridging-mentorship-cba/" >said
in a University of Louisville article</a>, “I learned that employers are looking for hardworking and dedicated people to help their businesses. Having this type of information is going to help me find success with my future employers.” </p>
<p><br /></p>
<p><b><span style="font-size: 18px;">In South Africa, It’s Pronounced Lead-HER-ship</span></b></p>
<p><br /></p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C37EMjUN5Or/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
<div style="padding:16px;">
<a href="https://www.instagram.com/reel/C37EMjUN5Or/?utm_source=ig_embed&utm_campaign=loading" target="_blank" style="background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;">
<div style=" display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div>
<div style="padding-top: 8px;">
<div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div>
</div>
<div style="margin-left: auto;">
<div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
</a>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C37EMjUN5Or/?utm_source=ig_embed&utm_campaign=loading" target="_blank" style="color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;">A post shared by Pizza Hut South Africa (@pizzahutza)</a></p>
</div>
</blockquote>
<p>In 2021, Pizza Hut South Africa partnered with YES4Youth, a not-for-profit organization, to launch LeadHERship, to provide women, ages 18 to 24, with an employment pathway.</p>
<p>“Why women, and young women in particular? This particular segment of our society has been facing a cycle of inequality that we desperately want to break,” said Social Purpose Lead for LeadHERship Marlene Von Berg. “They make up 70% of our country’s unemployed youth.”</p>
<p>That 70% statistic stems from several factors. Some South African women face barriers to pursue a secondary education, experience high transportation costs that prohibit them from attending job interviews, live in communities that lack enough jobs to support their growing populations and must choose between being the family caregivers and pursuing jobs outside of their homes.
</p>
<p>Enter LeadHERship, a 12-month program that trains female participants through online courses and hands-on work experience. LeadHERship pays them to attend classes, so students can support themselves and their families during this time. At the end, graduates leave with a resume, reference letter and certificate of completion, making them twice as likely to land a job.
</p>
<p>“When I received my first paycheck, I promised my mom that I will build her a house one day and take my little brother to school. It’s just a matter of time,” <a href="https://www.yum.com/wps/portal/yumbrands/Yumbrands/impact/people/social-purpose-the-unlocking-opportunity-initiative/yes4youth-infographic" >said</a> LeadHERship participant Masibulele N.</p>
<p><br /></p>
<p><b><span style="font-size: 18px;">A Real Euro Vision</span></b></p>
<p><b><span style="font-size: 18px;"><style>
.swiper {
width: 100%;
padding-top: 50px;
padding-bottom: 50px;
position: relative;
}
.swiper-wrapper {
display: flex;
align-items: center; /* Center all slides vertically */
}
.swiper-slide img {
width: 50%;
height: auto;
}
.swiper-slide {
background-position: center;
background-size: cover;
display: flex;
align-items: center;
justify-content: center;
transition: transform 1s ease-in-out;
position: relative;
z-index: 1; /* Base z-index for all slides */
}
.swiper-slide-active img{
width: 75%;
height: auto;
}
.swiper-slide-active {
transition: transform 1s ease-in-out, width 1s ease-in-out, height 1s ease-in-out;
z-index: 10; /* Higher z-index for central image */
background: transparent;
}
.swiper-slide-prev,
.swiper-slide-next {
z-index: 5; /* Medium z-index for side images */
}
.swiper-button-prev:after, .swiper-button-next:after {
content: initial !important;
}
.swiper-button-prev, .swiper-button-next {
position: absolute;
bottom: 63px; /* Position the arrows below the images */
top: initial;
width: 40px;
height: 40px;
display: flex;
align-items: center;
justify-content: center;
background-color: #fff;
border-radius: 50%;
box-shadow: 0 0 10px rgba(0, 0, 0, 0.1);
cursor: pointer;
z-index: 20;
color: #141f46;
transition: transform 0.2s ease-in-out; /* Add a smooth transition effect */
}
/* When hovering over the icon, scale it up by 10% */
.swiper-button-prev:hover, .swiper-button-next:hover {
transform: scale(1.5); /* 1.5 means 150% of the original size */
}
.swiper-button-prev {
left: 5%;
}
.swiper-button-next {
right: 5%;
}
.swiper-button-prev i, .swiper-button-next i {
font-size: 18px;
}
</style>
<div class="container-fluid">
<div class="row">
<div id="photoSlideff287a16947249ab8ecd05a57c452695" class="col-12 m-auto swiper-wrapper">
<div class="swiper">
<div class="swiper-wrapper">
</div>
</div>
<div class="swiper-button-prev">
<i class="fa-solid fa-arrow-left"></i>
</div>
<div class="swiper-button-next">
<i class="fa-solid fa-arrow-right"></i>
</div>
</div>
</div>
</div>
<span id="listofimagesff287a16947249ab8ecd05a57c452695" class="d-none"><p><img src="/wps/wcm/connect/yumbrands/7bd0b3a8-a031-4bdb-8e5e-ddc57ace0ee4/1/Kentucky+Club_Speed+Mentoring.jpg?MOD=AJPERES" title="" style="width: 720px; height: 541px; margin: 0px auto; display: block;" /></p>
<p><img src="/wps/wcm/connect/yumbrands/7bd0b3a8-a031-4bdb-8e5e-ddc57ace0ee4/2/PINPEP_KENTUCKY_CLUB_111.JPG?MOD=AJPERES" title="" style="margin: 0px auto; display: block;" /></p>
<p><img src="/wps/wcm/connect/yumbrands/7bd0b3a8-a031-4bdb-8e5e-ddc57ace0ee4/3/Picture1.png?MOD=AJPERES" title="" style="margin: 0px auto; display: block;" /><br /></p></span>
<script>
function photoslideshowCB(element, state, additionalData){
if (state == StateChangeEvent.STATE_SAVED) {
console.log ("Inside state saved: photoslideshowCB");
updateSlideShow();
}
}
// Pull swiper instance out to allow access later.
let swiper;
function updateSlideShow() {
if (swiper !== undefined) {
console.log ("Swiper is not undefined");
swiper.removeAllSlides();
swiper.destroy(true, true);
} else {
console.log ("It is undefined");
}
let imageContainerID = "listofimagesff287a16947249ab8ecd05a57c452695";
let imageContainer = document.getElementById(imageContainerID);
let imgArray = Array.from(imageContainer.getElementsByTagName('img'));
if (imgArray.length > 0) {
for (var index in imgArray) {
var imgEl = imgArray[index].cloneNode(true);
$(imgEl).addClass("img-fluid");
var domel = $('<div class="swiper-slide">').append(imgEl).append('</div>');
$("#photoSlideff287a16947249ab8ecd05a57c452695 .swiper-wrapper").append(domel);
}
swiper = new Swiper('#photoSlideff287a16947249ab8ecd05a57c452695 .swiper', {
direction: 'horizontal',
effect: 'coverflow',
speed: 1000,
coverflowEffect: {
rotate: 0, // No rotation, for a more subtle effect
stretch: 250, // Negative value to pull images closer
depth: 150, // Adjust depth for better overlap
modifier: 1.2, // Slightly increased modifier for better effect
slideShadows: false,
},
grabCursor: true,
loop: true,
centeredSlides: true,
slidesPerView: "auto",
autoplay: {
delay: 5000,
pauseOnMouseEnter: true,
},
pagination: {
el: '.swiper-pagination',
},
navigation: {
nextEl: '.swiper-button-next',
prevEl: '.swiper-button-prev',
},
});
};
};
$(document).ready(function() {
updateSlideShow();
});
</script></span><br /></b></p>
<p>Young people are at the heart of KFC – on both sides of the counter – so when the brand discovered that the <a href="https://www.kfc.co.uk/behind-the-bucket/hatch" >United Kingdom youth unemployment rate was
12.7%</a>, compared to 4.3% for the nation, it knew it had to act. In 2022, KFC United Kingdom & Ireland (UKI) created the Hatch employability programme in partnership with the nonprofit UK Youth. Their goal: By 2030, have one-third of all new KFC hires be young people who’ve faced barriers to employment. Hatch has since trained over 730 16- to 24-year-olds, who have gone on to pursue successful careers in KFC restaurants and in other industries like media and childcare.</p>
<p>Then, in 2023, KFC UKI launched a new program called the Kentucky Club with Bauer Academy. The inclusive members club welcomes youth from all backgrounds to take part in in-person and online workshops that cover professional development, resume writing, interview skills and more. As Bauer Academy is the training arm of a media company, participants have the opportunity to explore media careers and to sharpen their digital skills.</p>
<p><img src="/wps/wcm/connect/yumbrands/912f3b64-13b7-44db-b153-8df71a443a3c/2/20240529_stagiaires-kfc_08.jpg?MOD=AJPERES" title="" style="width: 420px; height: 631px; margin: 0px auto; display: block;" /><br /></p>
<p>In France, KFC has collaborated with the École de la 2e Chance (E2C) in a similar endeavor and has helped more than 500 youth gain valuable, on-the-job training in KFC restaurants since the partnership formed in 2022. KFC France is the first quick-service restaurant brand to partner with E2C, and in 2024, KFC France and E2C launched a first-of-its-kind specialized training pathway for youth interested in the restaurant industry. The secret recipe of this partnership’s success? Many of E2C’s youth learning centers are located near KFC restaurants, making hands-on learning and mentorship even easier and more accessible for students. </p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Cu1aqKTsNLg/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
<div style="padding:16px;">
<a href="https://www.instagram.com/reel/Cu1aqKTsNLg/?utm_source=ig_embed&utm_campaign=loading" target="_blank" style="background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;">
<div style=" display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div>
<div style="padding-top: 8px;">
<div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div>
</div>
<div style="margin-left: auto;">
<div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
</a>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Cu1aqKTsNLg/?utm_source=ig_embed&utm_campaign=loading" target="_blank" style="color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;">A post shared by E2C France (@e2c.france)</a></p>
</div>
</blockquote>
<script async="" src="//www.instagram.com/embed.js"></script>
<p><br /></p>
<p><b><span style="font-size: 18px;">Will these youth get hired? </span></b><b><span style="font-size: 18px;">YEP!</span></b></p>
<p>Pizza Hut is helping Sri Lankans find jobs. The nation’s youth, ages 15 to 24, often lack the required experience to land a job, resulting in an unemployment rate of 25%. The brand hopes to change that and has created the
<a href="https://a-yumcm.vev.site/uoi-infographic-sevelanka-pizza-hut?fbclid=IwY2xjawFifktleHRuA2FlbQIxMAABHT3dTZ1gJcFw1pXauKS5IPh3QogDBhGSHBxAx0A8AZpIFV7B1c6gSkDFIA_aem_d29GvXzsuTUayKrOP804bg" >Youth Enablement Program (YEP)</a> in partnership with its franchisee, Gamma Pizzakraft Lanka, the Sevalanka Foundation, UOI and United States Agency for International Development.</p>
<p>Participants come from mainly low-income households, so YEP provides transportation and housing stipends. Almost all graduates land jobs thanks to their newly obtained National Vocational Qualification 4 certificate, which prepares them to work in quick-service restaurants in Sri Lanka and other countries. </p>
<p>“At Pizza Hut, we have a strong commitment to inclusivity and have enabled many young individuals with disabilities to find gainful employment and the financial independence they dream of,” said Amar Raj Singh, chairman and CEO of Gamma Pizzakraft in <a href="https://bizenglish.adaderana.lk/usaid-and-pizza-hut-open-first-of-28-commercial-training-kitchens-for-sri-lankan-youth/" >an Ada Derana article</a>. </p>
<p>Now in its third year, the program is estimated to graduate 2,300 students annually.</p>
<p><b> </b></p>
<p><b><span style="font-size: 18px;">Career Prep for the Future</span></b><b> </b></p>
<p>From the United Kingdom to South Africa, Yum! works hard so that young people can, in turn, work hard. These career readiness programs can be life-changing, breaking the inexperience cycle in which a young person is rejected from a job because of a lack of experience. But that person can’t get experience without a job, which is why the company continues to lean into this area, and by the end of 2024, thousands will have participated in a Yum!-sponsored job training program. The company hopes to increase that number next year. </p>
<p>“Our youth participants learn time management, accountability and adaptability, in addition to on-the-job practical skills,” said Abner. “These are necessary skills for their first job and will carry them throughout their careers.” </p>
<p><br /></p>
Yum! Brands
X Minute read
<p>At Yum!, we operate close to 60,000 restaurants in 155-plus countries and territories. One key to our success? Maximizing franchise operating capability. </p>
<p>Watch the latest episode of "Quick Bite," the series that brings you Yum! news in about a minute, to learn what we look for in our partners and how we work together to build the world's most loved, most trusted and fastest-growing restaurant brands.</p>