QSR Magazine: Taco Bell North America President Meg Farren on Growth, Innovation and What Comes Next

In a new QSR Magazine feature, Taco Bell North America President Meg Farren reflects on her first year leading the brand, sharing how a listening tour across the system shaped her approach to leadership, culture and growth.

From operating “like an $18 billion startup” to driving 7% same-store sales growth in Q4, Meg highlights the power of franchisee partnership, relentless innovation (hello, Luxe Box and $3 Value Menu) and a culture rooted in trust, recognition, and healthy dissatisfaction with the status quo.

As Taco Bell sets its sights on $3M AUVs and 10,000 North American restaurants, Meg makes it clear: performance and culture go hand in hand.

👉Read the full interview in QSR Magazine to hear what’s next.