Franchise Times: Can the Colonel Spark KFC's Comeback?

In a new feature, QSR takes a deep dive into KFC’s comeback strategy and how President Catherine Tan-Gillespie and Global CEO Scott Mezvinsky are reigniting the brand’s “fighting spirit.”

After years of domestic unit decline and inconsistent same-store sales, KFC U.S. is focused on reclaiming relevance in a fast-growing chicken category, doubling down on its iconic heritage while modernizing menu, marketing and technology. From bold creative and renewed product focus to digital investments and the early promise of Saucy by KFC, the team is working to restore growth and franchisee confidence.

👉 Read the full article to explore KFC’s roadmap for resurgence.Read the full article to explore KFC’s roadmap for resurgence.