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<p>With 74 years of experience, KFC is arguably the original fried chicken brand, and its creative assets are unmistakable across the 150-plus countries and territories in which it operates (and probably in nations it has yet to tap). From Colonel Sanders with his iconic white suit and black ribbon tie to the fried chicken bucket lined with red and white stripes, one doesn’t need to see the logo to know it’s KFC.</p>
<p>So, when the brand asked JKR to help define its next chapter, the agency saw the opportunity from the jump.</p>
<p>“Most brands would kill for even one of the most distinctive assets in the world. KFC has six – the Colonel, the bucket, the stripes, the lettermark, Finger Lickin’ Good, the chicken itself. That’s an extraordinary hand to be dealt,” said JKR Global Executive Creative Director Sean Thomas. “But it also creates a real challenge. When everything is everywhere all the time, nothing lands.”</p>
<p>But JKR has a storied history of coaxing brand evolutions. Walmart’s spark? JKR did that. Stella-Artois’ high fashion-meets-late night pizza and beer? Yup, that was them.<i> </i>Dunkin' dropping "Donuts" without losing an ounce of its personality? Also them. Since 1961, global chicken consumption has quadrupled, making the protein the most popular among meat eaters, so KFC’s proverbial chicken coop was getting crowded with competitors. And its elements were recognizable, but there was opportunity to ensure they'd continue resonating for generations to come.</p>
<p>“This is what we do; it’s what we’re known for. The work wasn’t just about amplifying what’s iconic,” he said. “It was about giving each asset a clearer role, a more intentional presence, so the whole system hits harder than the sum of its parts.”</p>
<p><img src="/wps/wcm/connect/yumbrands/f7025260-ddc0-4c58-92fe-030d1bb97fa5/1/kfc_2026_global_packaging-kitchen-shot_lifestyle_rgb.jpg?MOD=AJPERES" alt="" width="620" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>So, what changed? The Colonel got a neckline. The stripes became type. The bucket became a frame for creativity and culture. Two new colors were introduced: a green (aka herbs) and an orange (aka spices). And astute fans can spot a drumstick hidden inside the “KFC” logo.</p>
<p>Every element had to play well on a global stage, so JKR and KFC invited representatives from its 14 business areas to weigh in. “Local markets weren’t handed a direction to approve,” Thomas said. “They were in the room from day one. That’s not the norm in global brand work, and it shows in the result.”</p>
<p>Customers approved of the new direction as well, calling the new identity “modern, relevant and culturally connected” without losing the familiarity and emotional connection they already had with KFC.</p>
<p>That’s not to say that JKR and the brand were in lockstep throughout the entire process. “The best work came from that tension,” Thomas said. “At the concept stage, we pushed hard on where KFC could go. Some directions were genuinely interesting, but when something stopped feeling like KFC, it stopped feeling right. I mean, the Colonel is not just an iconic brand symbol; he was a real icon. We knew finding the right balance between heritage and today’s culture was going to be key.”</p>
<p>The result from that tension is a unified experience built around the bucket, designed to bring chicken back to the heart, connect with culture and create a more distinctive, expressive and modern KFC.</p>
<p>“Stripes as type” appear as parking spots, and the bucket becomes an actual building. Online and in the app, the elements are animated, always moving like the brand they represent. Even tone of voice got a glow-up, now defined as playfully witty, magnetically candid and deliciously confident.</p>
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<p>“What we’ve designed isn’t a new look. It’s a new standard,” Thomas said. “Every element of this system from the app to the restaurant environment to the packaging, is built around the idea that experience is the brand. That’s the shift from QSR (quick-service restaurants) to QXR (quality experience restaurants). You’re going to see next-level hospitality, crave-worthy content and culture-defining activations. And it matters because in a crowded category, distinctiveness at the product level only gets you so far. The brands that win long term are the ones that make you feel something at every touchpoint.”</p>
<p>And initial reactions indicate that the KFC x JKR work is giving customers all the feels.</p>
<p>“My job is not to reinvent KFC. It’s to keep it forever young,” KFC Global Chief Concept Officer Christophe Poirier said. “The response to the new brand visual identity has been overwhelmingly positive, with people noting that we kept what makes us iconic while breathing new energy in the brand. And that’s something I’m immensely proud of.”</p>
<p> </p>
<h6><i>Photography and Videography Asset Usage Notice – Limited-Term License</i></h6>
<ul type="disc">
<li>
<h6><i>The lifestyle and food photography assets and illustrations made available for the Visual Identity are licensed for a limited period only. The license period expires on April 26, 2029.</i></h6>
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<h6><i></i><i>BMUs, franchisees, licensees, agencies, publishers, contractors, outlet designers, and other third-party partners may use these assets only for approved KFC brand purposes, only during the applicable license period, and only in accordance with the applicable brand guidelines and usage instructions.</i></h6>
</li>
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<h6><i>Once the license period expires, the assets must no longer be used, published, reproduced, distributed, displayed, adapted, stored for active use, or made available for download. Each BMU/Franchisee is responsible for ensuring that the assets are removed from local systems, websites, social media libraries, publisher platforms, and any other external or third-party channels where the assets may have been used. To the extent any materials are retained solely for archive, audit, legal, or record-keeping purposes, they should be clearly marked as expired and not approved for any further use due to licensing restrictions. The materials should not be accessible for active marketing, design, publishing, promotional, or operational use, and appropriate controls should be in place to prevent future use.</i></h6>
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<h6><i>No party should assume that the assets may continue to be used after expiration unless KFC Global confirms in writing that the applicable rights have been renewed or extended.</i></h6>
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</ul>
<p dir="ltr">Taco Bell has long been seen as one of quick-service dining’s biggest winners on two fronts: food innovation and value pricing. But as Yum! Brands enters its next phase of growth, Taco Bell is making a case for a third competitive edge: operations.</p>
<p dir="ltr">During Yum!'s first-quarter earnings call, Yum! CEO Chris Turner highlighted Taco Bell's continued momentum. The brand posted 8% same-store sales growth in the quarter, marking its eighth consecutive quarter of outperforming the quick-service restaurant industry. On a two-year basis, Taco Bell U.S. same-store sales are up 17%, which Turner described as "miles ahead of the overall QSR industry."</p>
<p dir="ltr">The performance continues to be fueled by strengths that have defined Taco Bell for years. The brand remains a leader in menu innovation, cultural relevance and value. Turner pointed to the successful launch of the <a href="https://www.tacobell.com/newsroom/taco-bell-launches-the-new-luxe-value-menu" >Luxe Value Menu,</a> which helped improve value scores and increase value mix during the quarter. One-third of Taco Bell transactions now include a value menu item, demonstrating strong consumer adoption.</p>
<p dir="ltr"><img src="/wps/wcm/connect/yumbrands/a1484031-c649-4041-9009-f77d44e70cdb/1/Taco-Bell-Luxe-Value-Menu_2-jpg.jpg?MOD=AJPERES" alt="" width="603" height="335" style="display: block; margin-left: auto; margin-right: auto;" title="" /></p>
<p dir="ltr"><b>Supporting more innovation</b></p>
<p dir="ltr">But Taco Bell's current story is no longer only about what it sells or how it prices its products. Increasingly, it is about how it executes.</p>
<p dir="ltr">That distinction matters because Taco Bell is increasing the pace of innovation flowing through its restaurants. At this year's <a href="https://www.tacobell.com/newsroom/live-mas-live-2026-reveal" >Live Más LIVE: A Night at The Palladium event</a>, the brand unveiled a pipeline of roughly 20 upcoming limited-time offers and menu innovations underscoring the rapid cadence of new products headed to restaurants. Delivering that level of innovation requires more than creative product development and marketing support. It requires an operating model capable of handling greater complexity while maintaining consistency for customers and restaurant teams.</p>
<p dir="ltr">More menu launches naturally create additional pressure on preparation, training and in-restaurant execution. To keep pace, Taco Bell has focused on simplifying restaurant operations and making it easier for team members to execute new products and promotions. Where possible, the brand also develops new offerings using existing restaurant processes and ingredients, helping minimize operational complexity while continuing to deliver fresh experiences for customers. The goal is to create a more efficient back-of-house environment that supports a robust innovation pipeline while enhancing both the team member and guest experience.</p>
<p dir="ltr"><img src="/wps/wcm/connect/yumbrands/a1484031-c649-4041-9009-f77d44e70cdb/2/TeamMember_4-jpg.jpg?MOD=AJPERES" alt="" width="542" height="298" style="display: block; margin-left: auto; margin-right: auto;" title="" /></p>
<p dir="ltr"><b>Operations drive results</b></p>
<p dir="ltr">Taco Bell's efforts to streamline operations are beginning to show results. Customer satisfaction continues to improve, while overall complaints have declined since the introduction of a new service model and technology enhancements last year.</p>
<p dir="ltr">Behind those results is a coordinated effort to offset operational complexity with enhanced tools in restaurants. The goal is straightforward: help team members execute new menu launches consistently, even as the pace of innovation accelerates.</p>
<p dir="ltr">That emphasis on simplification is especially notable because it reframes the innovation story. The headline is not simply the steady stream of new menu offerings, but how operational improvements are making that possible. Taco Bell is not just adding variety; it is building the systems needed to support that variety while delivering accuracy for customers and making execution easier for team members. That includes more consistency across point-of-sale (POS) and kitchen display monitors, making menu build videos accessible on the production line and an ongoing focus on hospitality across every customer touchpoint.</p>
<p dir="ltr">Hospitality remains a key focus. In fact, in the first quarter, the brand saw year-over-year improvements in both accuracy and hospitality. The brand’s focus on the cross-channel guest experience, from digital ordering to drive-thru to in-store service, suggests it is not treating operations as a back-of-house efficiency exercise alone. Instead, the effort is aimed at improving both team member experience and customer consistency at the same time.</p>
<p dir="ltr"><b>Building for long-term growth</b></p>
<p dir="ltr">This operational lens also fits squarely into Turner’s broader <i>Raise the B.A.R.</i> strategy for Yum!, which states that the company’s next chapter of growth will be driven by three priorities: battling for the future consumer, accelerating restaurant unit economics and reaching the full potential of Byte, Yum!’s proprietary digital and technology platform.</p>
<p dir="ltr"><img src="/wps/wcm/connect/yumbrands/a1484031-c649-4041-9009-f77d44e70cdb/3/Dallas+Mockingbird+training+5.jpg?MOD=AJPERES" alt="" width="293" height="391" style="display: block; margin-left: auto; margin-right: auto;" title="" /></p>
<p dir="ltr" style="text-align: center;"><i>Yum! Brands CEO Chris Turner works a Taco Bell drive-thru window.</i></p>
<p dir="ltr">Turner also noted that Taco Bell's operational evolution is benefiting from lessons shared across Yum!'s global system, particularly from KFC, where leaders are building globally deployable menu platforms and sharing best practices to help markets replicate successful ideas faster and with greater consistency.</p>
<p dir="ltr">For years, Taco Bell has been admired for winning on craveable food and everyday value. Now it is showing that the next frontier may be operational excellence By pairing one of the industry's fastest innovation engines with increasingly streamlined restaurant operations, Taco Bell is demonstrating that operational excellence can become just as meaningful a competitive advantage as craveable food, compelling value and fast service.</p>
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<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{68}" paraid="70353874"><span xml:lang="EN-US" data-contrast="auto">LOUISVILLE, KY, June 22, 2026 – Yum! Brands (NYSE: YUM) published its annual Global Citizenship & Sustainability Report, spotlighting how the company is integrating sustainability into its growth strategy to manage long-term risk, improve operational resilience and support franchisee success. </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{100}" paraid="1234022088"><span xml:lang="EN-US" data-contrast="auto">“In 2025, we made continued progress on our global citizenship and sustainability priorities while navigating meaningful change, both in our business and in the external environment,” said Yum! Brands CEO Chris Turner. “Across markets, evolving regulations and disclosure expectations are reshaping how companies approach issues like packaging and responsible sourcing. At the same time, our teams remain focused on building capabilities and systems that support our franchisees and strengthen our brands for the long term.” </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{154}" paraid="540911041"><span xml:lang="EN-US" data-contrast="auto">2025 was a year of progress across the company’s People, Food and Planet pillars as it introduced its new growth plan. Sustainability efforts at Yum! support the company’s business strategy by building and managing long-term risks. Highlights from the report include: </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{200}" paraid="1058265412"><span xml:lang="EN-US" data-contrast="auto">Invested over $74 million to fight hunger worldwide, reaching 6.5 million people and delivering 46.8 million meal equivalents through food, product and cash donations</span><span data-ccp-props="{}"> </span></p>
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<li role="listitem" data-aria-level="1" data-aria-posinset="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï‚·","469777815":"hybridMultilevel"}" data-listid="1" data-font="Symbol" data-leveltext="ï‚·" aria-setsize="-1">
<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{214}" paraid="156511878"><span xml:lang="EN-US" data-contrast="auto">Strengthened global food safety systems through Global Food Safety Initiative (GFSI)-recognized certifications, with approximately 93% of required suppliers being GFSI-certified </span><span data-ccp-props="{}"> </span></p>
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<li role="listitem" data-aria-level="1" data-aria-posinset="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï‚·","469777815":"hybridMultilevel"}" data-listid="1" data-font="Symbol" data-leveltext="ï‚·" aria-setsize="-1">
<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{220}" paraid="1937895272"><span xml:lang="EN-US" data-contrast="auto">Established Raised Responsibly framework, a unified, science-based approach focused on improving how chickens are raised through measurable, outcome-based indicators</span><span xml:lang="EN-US" data-contrast="none"> that </span><span xml:lang="EN-US" data-contrast="auto">builds on a strong foundation of KFC’s supply chain efforts including monitoring the welfare of more than 13 billion chickens since 2018</span><span data-ccp-props="{}"> </span></p>
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<li role="listitem" data-aria-level="1" data-aria-posinset="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï‚·","469777815":"hybridMultilevel"}" data-listid="1" data-font="Symbol" data-leveltext="ï‚·" aria-setsize="-1">
<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{246}" paraid="1607741614"><span xml:lang="EN-US" data-contrast="auto">Decreased Scope 1 & 2 emissions 18% from 2019 baseline while improving corporate-owned restaurant emissions intensity by 40% since 2019</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{c6396262-d543-4f13-89d0-d3e978a722d1}{252}" paraid="36843248"><span xml:lang="EN-US" data-contrast="auto">Continued investments in climate-focused supply chain pilots across beef, dairy, soy and chicken including KFC France chicken farm emissions reduction pilots, a new KFC and Conservation International project that supports more sustainable production of palm oil and soy, and the Taco Bell U.S. beef partnership with the National Fish and Wildlife Foundation</span><span data-ccp-props="{}"> </span></p>
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<li role="listitem" data-aria-level="1" data-aria-posinset="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï‚·","469777815":"hybridMultilevel"}" data-listid="1" data-font="Symbol" data-leveltext="ï‚·" aria-setsize="-1">
<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{49}" paraid="622888801"><span xml:lang="EN-US" data-contrast="auto">Elevated packaging with focus on circularity, including the Pizza Hut U.S. recyclable wing bowl, Habit’s shift from select plastic packaging to fiber-based formats and the company’s overall strategic management of compliance efforts such as extended producer responsibility</span><span data-ccp-props="{}"> </span></p>
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<li role="listitem" data-aria-level="1" data-aria-posinset="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï‚·","469777815":"hybridMultilevel"}" data-listid="1" data-font="Symbol" data-leveltext="ï‚·" aria-setsize="-1">
<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{83}" paraid="1566315737"><span xml:lang="EN-US" data-contrast="auto">Assessed corporate risks related to sustainability through multiple reports including an initial Taskforce on Nature-related Financial Disclosures Report and an updated Taskforce on Climate-related Financial Disclosures Report </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{103}" paraid="1913932839"><span xml:lang="EN-US" data-contrast="auto">“We continue to integrate citizenship and sustainability at Yum! and within our brands, driving business resilience through efforts like strategic supply chain partnerships and operating more efficient restaurants,” said Jon Hixson, Yum! Brands Chief Sustainability Officer & Vice President, Government Affairs. “I’m proud of the work we’ve done to drive value creation and support our franchisees in growing our iconic restaurant brands globally.”</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{167}" paraid="1386486402"><span xml:lang="EN-US" data-contrast="auto">For further details, view the Yum! Brands’ 2025 Global Citizenship & Sustainability Report at <a href="https://www.yum.com/impact" >www.yum.com/impact</a>.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{181}" paraid="344577600"><span xml:lang="EN-US" data-contrast="auto">About Yum! Brands, Inc.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{187}" paraid="591173365"><span xml:lang="EN-US" data-contrast="auto">Yum! Brands, Inc., and its subsidiaries franchise or operate more than 63,000 restaurants across over 155 countries and territories under its iconic brands — KFC, Taco Bell, Pizza Hut and Habit Burger & Grill. KFC, Taco Bell and Pizza Hut are global leaders in the chicken, Mexican-inspired food and pizza categories, respectively. Habit Burger & Grill is a fast-casual concept known for made-to-order chargrilled burgers, sandwiches and more.  </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{edb7c25d-61a3-45c3-b535-ce553911c3f6}{193}" paraid="1719143135"><span xml:lang="EN-US" data-contrast="auto">Fueled by Yum!’s Recipe for Good Growth, KFC, Taco Bell and Pizza Hut led Entrepreneur's 2026 Franchise 500 rankings and its Top Global Franchises 2025 list. In 2026, Yum!’s unrivaled culture and talent led it to be named one of TIME magazine’s list of Best Companies for Future Leaders for the third consecutive year. </span><span data-ccp-props="{}"> </span></p>
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