Brands

Taco Bell

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The largest Mexican-inspired concept in the world

8,000

Restaurants

30+

Countries &
territories

$15,900,000,000*

Total system sales

 
 

* Number reflects that in the 2023 year-end earnings report.

At Taco Bell, we’ve had innovation on our mind since Glen Bell started serving tacos at the first location in 1962 in Downey, California.

Since then, we’ve grown to be a culture-centric, lifestyle brand that provides craveable, affordable Mexican-inspired food with bold flavors. Not only do we provide breakthrough value, we offer quality ingredients and are the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.

 

At Taco Bell, we’ve had innovation on our mind since Glen Bell started serving tacos at the first location in 1962 in Downey, California. Since then, we’ve grown to be a culture-centric, lifestyle brand that provides innovative, craveable, affordable Mexican-inspired food with bold flavors. Not only do we provide breakthrough value, we offer quality ingredients and are the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.

Taco Bell and our franchise organizations operate over 7,400 restaurants that serve more than 42 million customers each week in the U.S. Internationally, the brand is growing with more than 1,100 restaurants across over 30 countries around the globe.

We provide educational opportunities and serve the community through our nonprofit organization, the Taco Bell Foundation, which has awarded over $155 million in grants and scholarships, focused on education and career readiness. Since 2006, we have supported over 2,000 artists and bands with our Feed the Beat program by providing touring musicians with $500 in Taco Bell gift cards and boosting their exposure through events, national commercials and social media… and most recently, launched the program in the UK!

Outside of our restaurants, fans can access Taco Bell through our app, where rewards members can earn free food, get early access to new product launches, and unlock much more. Taco Bell became the first QSR to launch a mobile app in our U.S. restaurants for both drive-thru and dining orders. Taco Bell has been named as one of TIME’s 100 Most Influential Companies in 2023, awarded Entrepreneur Magazine’s Franchise of the Year for 2020, 2021, 2022 and 2023, and featured in Fast Company’s Most Innovative Companies in 2023 and 2024.

To learn more, please visit tacobell.com.