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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{66}" paraid="185350788"><span xml:lang="EN-US" data-contrast="auto">On Valentine’s Day, Americans eat everything from a box of chocolates to conversation hearts to their feelings. And while many of them will schedule dinner reservations with their sweetheart, others will order delivery at home, according to DoorDash, which reported a </span><a href="https://foodinstitute.com/focus/will-diners-go-big-or-stay-home-for-valentines-day-2026/" target="_blank" rel="noopener">20% increase in orders on Cupid’s Day last year.</a><span xml:lang="EN-US" data-contrast="auto"> This desire for comfort in a box inspired Pizza Hut to develop its Heart-Shaped Pizza*, which has become a Valentine’s Day staple across the United States.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{106}" paraid="416934421"><span xml:lang="EN-US" data-contrast="auto">“Immediately following the high-consumption moment of the Big Game and before the start of college hoops in March, Pizza Hut is bringing back the beloved Heart-Shaped Pizza,” said Pizza Hut U.S. Associate Marketing Manager Cali Gohlke. “Its unique offering has acquired a passionate following among pizza lovers.”</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{126}" paraid="1629273405"><span xml:lang="EN-US" data-contrast="auto">But not every Heart-Shaped fan knows its backstory. Here are five little-known facts about the pizza.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{144}" paraid="228272918"><strong><span xml:lang="EN-US" data-contrast="auto">10 years in the making</span><span data-ccp-props="{}"> </span></strong></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{150}" paraid="264011084"><span xml:lang="EN-US" data-contrast="auto">The Heart-Shaped Pizza first debuted in 2015 with a “Hot Couple” deal built around a one-topping, Heart-Shaped Pizza and a Hershey’s Ultimate Chocolate Chip Cookie. </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{168}" paraid="1252102979"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/1/PH+heart.png?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p>
<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{168}" paraid="1252102979"><span xml:lang="EN-US" data-contrast="auto">Since then, </span><a href="https://www.prnewswire.com/news-releases/cheese-lovers-unite--pizza-hut-unveils-return-of-the-ultimate-cheesy-crust-and-heart-shaped-pizzas-300793699.html?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener"><span data-ccp-charstyle="Hyperlink">Pizza Hut has written love poems to cheese</span></a><span xml:lang="EN-US" data-contrast="auto"> and used </span><a href="https://youtube.com/shorts/h1uGp9J9Qns?si=OTjaB8JqnR_miWVh" target="_blank" rel="noreferrer noopener"><span data-ccp-charstyle="Hyperlink">celebrity heartthrobs to market its Heart-Shaped pies</span></a><span xml:lang="EN-US" data-contrast="auto">.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{199}" paraid="1518679211"><strong><span xml:lang="EN-US" data-contrast="auto">Pizza Hut has a big heart</span><span data-ccp-props="{}"> </span></strong></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{205}" paraid="2069206501"><span xml:lang="EN-US" data-contrast="auto">The Heart-Shaped Pizza is listed as a medium, but it starts out as a large pie that team members then cut with an oversized, heart-shaped cookie cutter. After the extra dough is discarded, the pie becomes a medium.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{219}" paraid="400308291"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/2/PH+Heart+1.png?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p>
<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{219}" paraid="400308291"><strong><span xml:lang="EN-US" data-contrast="auto">It’s love – no matter how you slice it</span><span data-ccp-props="{}"> </span></strong></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{234}" paraid="712601515"><span xml:lang="EN-US" data-contrast="auto">This pizza is unique in its shape but also because it is the only Pizza Hut pie that has no slices. It’s because the slices would ruin the pie’s shape, according to Angel Navarrete, Pizza Hut U.S. associate operations manager. </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{248}" paraid="882175213"><span xml:lang="EN-US" data-contrast="auto">“</span><span xml:lang="EN-US" data-contrast="none">We tend not to cut the heart shape because it destroys the shape once you put it in a box,” he said. “By the time it gets to the guest’s house, unfortunately it won't look like a heart, so that's the reason we don't cut it.”</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{29}" paraid="1208137390"><span xml:lang="EN-US" data-contrast="none">In 2025, the brand used this unique characteristic as its tagline, “We don’t break hearts; we bake them.”</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{37}" paraid="314436028"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/3/PH+heart+2.png?MOD=AJPERES" alt="" width="547" height="303" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{}"> </span></p>
<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{37}" paraid="314436028" style="text-align: left;"><strong><span xml:lang="EN-US" data-contrast="auto">Pizza Hut just might give you some love post-Valentine’s Day</span><span data-ccp-props="{}"> </span></strong></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{58}" paraid="491068559"><span xml:lang="EN-US" data-contrast="auto">This year, Pizza Hut will officially stop selling the Heart-Shaped Pizza on February 23, but Navarrete said, many locations keep its cutter all year long, creating a secret menu item that pizza lovers everywhere can potentially order.</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{80}" paraid="860169402"><span xml:lang="EN-US" data-contrast="auto">“Not every location keeps its heart cutter on hand, but when I worked in the restaurant, we’d get a lot of requests,” Navarrete remembers. “Like, ‘</span><span xml:lang="EN-US" data-contrast="none">Hey, I'm sending this to my significant other. Can you make sure not to tell her?’ So, we would call on the phone and just leave it at the door.” </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{112}" paraid="716456939"><span xml:lang="EN-US" data-contrast="none">He also complied with a request to send two heart-shaped pizzas to someone’s crush, and he wrote, “Will you go out with me?” on one box, and one pizza had “Yes” written in pepperoni and the other had “No.” (She picked the “Yes” box.)</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span xml:lang="EN-US" data-contrast="none">“Anytime outside of that window, the Heart-Shaped Pizza technically isn't available, but you'd be surprised how many requests we’d get for it throughout the year,” </span><span xml:lang="EN-US" data-contrast="auto">Navarrete said. “If I was given enough notice, I’d say, ‘Y</span><span xml:lang="EN-US" data-contrast="none">ou know what? Let me see what I can do for you. I'll take care of you.’ I loved making customers’ days.”</span><span data-ccp-props="{}"> </span></p>
<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><strong><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto">Everyone wants a “pizza” your heart</span></span></strong></p>
<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto"><iframe width="560" height="315" style="display: table; margin-left: auto; margin-right: auto;" src="https://www.youtube.com/embed/TuGASgNKOFg?si=BdK_WZULDqbuGP49" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe> </span></span></p>
<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto">Since 2015, Pizza Hut has been selling the Heart-Shaped Pizza, and it’s the only unique shape the brand makes outside of some rectangular-shaped limited time offerings. So, why opt for a non-circular pie? </span></span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{218}" paraid="121991373"><span xml:lang="EN-US" data-contrast="auto">“</span><span xml:lang="EN-US" data-contrast="none">This is a very popular pizza. Valentine's Day is a really busy day,” Navarrete said. “Other busy days are Halloween, New Year's and, of course, the Big Game is the busiest day, but customers love the Heart-Shaped Pizza.”</span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{244}" paraid="1710361520"><span xml:lang="EN-US" data-contrast="auto">In 2025, Pizza Hut sold hun</span><span xml:lang="EN-US" data-contrast="auto"></span><span xml:lang="EN-US" data-contrast="auto">dreds of thousands of </span><span xml:lang="EN-US" data-contrast="auto"></span><span xml:lang="EN-US" data-contrast="auto">Heart-Shaped Pizza, proving that everyone wants a piece of the Hut, er, heart. </span><span data-ccp-props="{}"> </span></p>
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<p paraeid="{502b798e-7e64-4c20-b113-4dd032fffe8e}{3}" paraid="849531455"><span xml:lang="EN-US" data-contrast="auto"> *Medium one-topping pizza available on Hand-Tossed Crust only. Additional charge for extra toppings and cheese. Product availability, pricing and participation may vary. </span><span data-ccp-props="{"335559739":0}"> </span></p>
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<p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span style="font-family: 'times new roman', times, serif;"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto"></span></span></span></p>
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By the time Seattle won Sunday’s Big Game, millions of pro football fans munched on their favorites, like KFC’s wings, Pizza Hut’s Big New Yorker, Taco Bell’s Nacho Fries and Habit Burger & Grill’s sliders. And several of these order decisions were made about an hour before kickoff, also known as “game-day decisions,” which means that Yum!’s four brands remained top of consumers’ minds on football’s biggest night. Here’s how they stood out in the QSR crowd.</p>
<p>During the game, both Seattle and New England fans anxiously listened for their quarterbacks to utter “Pizza” before “Hut.” If one of them had, his city’s residents would’ve celebrated with a free pizza party from Pizza Hut as part of the brand’s <a href="https://www.pizzahut.com/c/content/big-new-yorker" >#PizzaBeforeTheHut
campaign</a>, which included legendary quarterback Tom Brady promoting the $10 New Yorker in a television ad. But fans didn't leave hungry. Pizza Hut surprised one with free pizza for a year after they guessed how many times both quarterbacks yelled, "Hut!" during the Big Game. (It was 67.) </p>
<p><img src="/wps/wcm/connect/yumbrands/71a74ae6-2869-4829-9e47-2f8fba69463d/1/Picture3.jpg?MOD=AJPERES" title="" style="width: 620px; height: 349px; margin: 0px auto; display: block;" /></p>
<p>Fans in the host city got their chance to yell “Pizza Hut Hut!” with legendary NFL Coach John Gruden at an on-site promotion with Barstool Sports on Saturday. This integrated campaign was part of a larger strategy, enticing fans to preorder their pizzas, and included nudges on TikTok, Meta and X. Hut Rewards members were also granted 200 loyalty points for every preorder ($50 minimum spend), which translated into a medium-sized pizza. And the brand's game plan worked, bringing in more daily preorders from the previous year before the Big Game on Sunday.</p>
<p>Pizza Hut’s sister brand, Habit, rolled its food trucks north of its Santa Barbara birthplace to San Francisco to feed hungry football fans. On Friday, Habit was the exclusive food partner at Shaq’s Fun House presented by Credit One Bank, a high-energy mash-up of carnival spectacle and festival vibes. On Saturday, Habit brought the flavor to Sports Illustrated’s SI The Party presented by DraftKings, one of the weekend’s most talked-about parties.</p>
<p>All of the fun was captured by a handful of creators and posted to Habit’s Instagram account for fans across the nation, and Habit ran a Big Game promotion at participating locations for a Sliders Family CharBox, with each box featuring eight chargrilled beef sliders, stacked with melty cheese, caramelized onions, pickles and Thousand Island dressing on toasted seeded buns, with a choice of four sides and four orders of house-made ranch dressing for $40. With the purchase of any Family CharBox, customers could also score a FREE 10-piece Crispy Chicken Bites at participating locations all weekend long.</p>
<p> “There’s nothing better than great food, great people and an epic game,” said Jason Triail, executive chef at Habit. “With our sliders at some of the biggest parties of the weekend, we brought flavor that’s ready to play.” </p>
<p>By game’s end, Habit had served over 5,600 sliders to Shaq and SI partygoers – proof that fans are adopting a new Big Game “habit.”</p>
<p>For its part, Taco Bell’s biggest football flex was announcing the anticipated <a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn%3Ali%3AugcPost%3A7424158991808667648%2F%3ForiginTrackingId%3D7p8n2PxjIunL7zx49ZmSbg%253D%253D&data=05%7C02%7CNatalie.Hochberg%40yum.com%7Cd9158196efab4f352ca908de62a8614d%7C2ba9001dd7f943a3a0986a927ac715ca%7C0%7C0%7C639056672548027410%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BVkGbY1AbaHWy%2BfAIlXJYMiT9cdWe9vNdIUlQASLoHo%3D&reserved=0" >No.
1 NFL draft pick Fernando Mendoza as its latest “Franchise Player,” </a>a unique brand ambassador role a week prior. </p>
<p><img src="/wps/wcm/connect/yumbrands/71a74ae6-2869-4829-9e47-2f8fba69463d/2/Picture2.png?MOD=AJPERES" alt="" title="" style="margin: 0px auto; display: block;" /></p>
<p>“It’s a privilege to take on a role that carries both responsibility and possibility, and to do so at a brand that has never been afraid to push culture forward,” Mendoza said in his LinkedIn post. “I’m excited for what’s ahead, for the ideas we haven’t cracked yet, and for the work still to be done. Just getting started.”</p>
<p>For the Big Game, the brand ran deals with food delivery services, like $15 off a $50 minimum order or a free Supreme Taco or medium Pepsi with a $22 minimum order. </p>
<p>Meanwhile, KFC winged it during the Big Game, offering 20 wings for $20. The promotion proved to be more than a flight of fancy, delighting football watchers across the U.S. on the big night.</p>
<p>Whether on the ground like Habit and Pizza Hut or online like Taco Bell and KFC, Yum!’s four brands were everywhere during the Big Game, and fans nationwide scored big deals for their halftime feasts, proving that they’re winners no matter what the final score revealed.</p>
<p data-start="73" data-end="340">Last year, we launched <strong data-start="96" data-end="113">Breakthrough!</strong>, our first global, live and in-person learning experience for above-restaurant leaders. Across 15 countries, nearly 4,000 Yum! leaders came together to share tools, practice together and commit to turning learning into action.</p>
<p data-start="347" data-end="422">🎥 Watch this <strong data-start="361" data-end="375">Quick Bite</strong> to see Breakthrough! in action in under a minute.</p>
<iframe frameborder="0" height="600px" src="https://players.brightcove.net/2038049086001/default_default/index.html?videoId=6388046540112" width="75%" style="border-width: 0px; border-style: initial;">&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</iframe>
