<p>When Dan Shacklett first agreed to help finish a fence on Angie Clark’s Kentucky farm, he thought he was lending a hand. He didn’t realize he was stepping into a future that would include thousands of feet of fencing, three horse-related businesses and, eventually, a wedding.</p>
<p>“She had 16 unfenced acres, so I went to help,” Shacklett said. “I didn’t know I was going to put up 2,700 more feet of fence all by myself. That’s how I knew it was love.”</p>
<p><img src="/wps/wcm/connect/yumbrands/f68fcc7f-9c88-4a9d-96ff-3c6448622302/1/IMG_6736.jpeg?MOD=AJPERES" alt="" width="520" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>This fall, Shacklett will marry Clark, and together they run Royal Creek Farm, where they board horses, manage a breeding program and build custom pieces for the equestrian community. Their third venture, Red Oak Customs, grew out of Shacklett’s lifelong ability to make and fix things. He builds everything from picture frames and signs to horse tack trunks and show-ready barn setups.</p>
<p>That hands-on skill also serves him in his day job at Yum! Brands, where Shacklett is a building and facilities supervisor at the company’s Restaurant Support Center (RSC) in Louisville, Kentucky. His role is part project manager, part problem solver, making sure his team knows that his door is always open if they have a personal issue or need advice.</p>
<p>Shacklett’s days are long, starting at 3:45 a.m., tending to the horses before hitting the gym and then sitting down at his computer by 5:30 a.m. He tries to leave the office around 3 p.m., then heads straight to Royal Creek Farm. There, he feeds the horses, checks the creek and makes sure debris hasn’t caught in the fencing or gates. After that, he heads to the garage to work on customer orders for Red Oak Customs. By 8 p.m., he stops to eat dinner, watch the news and get a few hours of sleep before doing it all again.</p>
<p><img src="/wps/wcm/connect/yumbrands/f68fcc7f-9c88-4a9d-96ff-3c6448622302/2/ChatGPT+Image+Jul+14%2C+2026%2C+02_18_18+PM.png?MOD=AJPERES" alt="" width="620" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<h6><em>Original pieces by Red Oak Customs.</em></h6>
<p>Foaling season can make that already full schedule even more unpredictable. There have been times Shacklett called his coach, Yum! Corporate Services Manager Royce Blevins, to say he’ll be late — not because he overslept, but because a foal was arriving.</p>
<p>“<span data-teams="true">Dan is an early riser. If he's not in the office by 6 a.m., it's because he's bringing a magnificent foal into this world!</span>” said Blevins. “<span data-teams="true">He's not only a great building engineer, he's an excellent horseman!"</span></p>
<p>For Shacklett, the farm is less a hobby than a return to his roots. He grew up on a 150-acre farm where his family raised tobacco, cattle and four Belgian draft horses (the kind of big, sturdy horses people often compare to Clydesdales). Those early years shaped the way he sees animals and the way he approaches work.</p>
<p>“A horse is just a big dog,” he said. “You just have to be easy with them and talk to them. They’re like big puppies that eat a little more.”</p>
<p><img src="/wps/wcm/connect/yumbrands/f68fcc7f-9c88-4a9d-96ff-3c6448622302/3/IMG_3372.jpeg?MOD=AJPERES" alt="" width="520" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<h6><em>Dory looking for some food.</em></h6>
<p>Shacklett has always been drawn to work that requires his hands. Before joining Yum! eight years ago, he worked in conveyor maintenance, served as a contractor in Afghanistan helping train and manage local workers and worked as a machinist. Long before any of that, he was the kind of kid who took things apart just to understand how they worked.</p>
<p>“If I couldn’t figure out how to get it back together, then I’d get whipped,” Shacklett said. “So you figure out real quick how to put it back together!”</p>
<p>That practical mindset has carried into every part of his life, from managing facilities projects at the RSC to building the infrastructure at Royal Creek Farm from the ground up. He is quick to point out that the horse world is not all polished arenas and blue ribbons. Show horses may be in the ring for only 10 or 15 minutes, but getting them there takes months of training, travel, care and planning.</p>
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<h6><em><!--StartFragment--><span data-olk-copy-source="MessageBody">From left to right: Millie with her colt, George; Blonde Palamino Clementine; the three amigos staring over the fence from left to right are Izzy, a 3-year-old thoroughbred mare, Benji, a yearling saddlebred stud, and Harley, a 3-year-old saddlebred mare; Dan and Izzy.</span> </em></h6>
<p>Still, he wouldn’t trade the long days. His favorite part is simple: being with the horses. Each has its own personality, from the retired Hackney Road pony named Whiskey to Bocelli, a boarded horse with torn retinas who relies on Whiskey to help guide him back from the creek.</p>
<p>“Wherever Whiskey goes, Bocelli goes with him,” Shacklett said. “Sometimes Bocelli can get down to the creek by himself, but he can’t always find his way back up the hill. Whiskey will go out there, nudge him and bring him back. It’s sweet.”</p>
<p>That connection is what keeps Shacklett going, even on five hours of sleep. The farm is demanding, but it also gives him something he can’t always find in the middle of a busy workday: quiet focus.</p>
<p>“If you have a bad day, you can go out there and mess with the horses, and the stress goes away,” he said. “You’re focused on them — how they’re doing, what they need. That’s my stress relief.”</p>
<p><img src="/wps/wcm/connect/yumbrands/f68fcc7f-9c88-4a9d-96ff-3c6448622302/4/IMG_7201.jpeg?MOD=AJPERES" alt="" width="520" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<h6><em>Dan with Izzy, who has the "same temperam,ent as Eeyore from 'Winnie the Pooh.'"</em></h6>
<p>For Shacklett, that balance is possible because of the support he feels at Yum!. He says his team knows his phone is always on and that he’ll answer if there’s an issue. In return, he appreciates the flexibility to manage the occasional early-morning foal or farm emergency.</p>
<p>“They know if there’s an issue, I’ll answer the phone,” Shacklett said. “We’re very flexible.”</p>
<p>It is a fitting arrangement for someone whose days are built around responsibility — to his team, the building, the animals and the future he and Angie are building together. What started as a fence line has become a life stitched together by work ethic, craftsmanship and care.</p>
<p>In 2014, a Sri Lankan delegate proposed dedicating a day for developing vocational skills for the world’s youth to the United Nations General Assembly. It was eventually passed and is celebrated annually on July 15.</p>
<p>In that same nation, Pizza Hut’s Youth Enablement Program (YEP) provides youth and people with disabilities with professional development, vocational education and industry-recognized credentials that prepare participants for careers in the quick-service restaurant industry. By reducing barriers to transportation and housing costs, the program helps participants successfully transition from training to employment, with nearly all graduates securing jobs after earning their certification.</p>
<p>YEP is just one of the ways parent company Yum! Brands is feeding the futures of the next generation.</p>
<h4><b>Building pathways to employment</b></h4>
<p>For many young people, their biggest challenge isn't ambition; it's access to opportunities. Across its global system, Yum! Brands is helping bridge that gap through Food & Futures, its community impact strategy. By investing in programs that build practical workplace skills, leadership capabilities and real-world experience, the company is helping young people prepare for meaningful careers while strengthening the communities it serves.</p>
<p>One example is in the United Kingdom, where KFC’s Hatch program helps young people build workplace skills, grow their confidence and train for their first job through paid work experience. Delivered in partnership with the <a href="https://www.kfcyf.org.uk/hatch" >KFC Youth Foundation</a>, the program provides access to a dedicated youth worker, employability training and support in entering the world of work.</p>
<p><iframe width="504" height="1845" src="https://www.linkedin.com/embed/feed/update/urn:li:share:7477698005760946176" frameborder="0" allowfullscreen="allowfullscreen" title="Embedded post"></iframe></p>
<p>For participant Zee, Hatch helped turn months of unsuccessful job searching into a role with KFC and has since advanced to team leader.</p>
<p>"Through Hatch, I learned teamwork, communication skills and how to understand people and deal with problems,” <a href="https://www.kfcyf.org.uk/hatch" >Zee said</a>. “Now as a team leader, I have added responsibility and am learning how to handle more heightened situations."</p>
<h4><b>Building confidence through new experiences</b></h4>
<p>Developing skills isn't only about preparing for work. It's also about giving young people the chance to discover new interests, express themselves and build confidence.</p>
<p>In Thailand, KFC's Bucket Search program helps youth who did not complete high school reconnect with education while developing workforce-ready skills and exploring future career pathways. Through a <a href="https://www.linkedin.com/posts/kfcthailand_through-our-incredible-kfc-bucket-search-activity-7473585378352898048-fJcb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAi6abUBIPyiAElMHIInWxbsmrMTcXTOitg" >partnership with WAVS by Warner Music Thailand</a>, participants also create and perform original music, serving as a creative outlet and communication skills builder.</p>
<p><img src="/wps/wcm/connect/yumbrands/beed6878-c224-466d-9e0a-b7bd6273d256/1/habit+prostart+2.jpg?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>In partnership with the California Restaurant Foundation and Arizona Restaurant Association, <a href="https://www.habitburger.com/fueling-the-next-generation-at-prostart-competitions/" >Habit Burger & Grill is investing in future talent through ProStart</a>. Together, they provide high school students with mentorship from Habit chefs, hands-on culinary and restaurant management experiences, and opportunities to develop technical, leadership and teamwork skills while connecting with industry professionals and competing for scholarships to support their future careers.</p>
<p>Jenna Barada earned top honors at this year's CA ProStart Cup. As part of her award, Barada spent a day in Habit’s Innovation Kitchen, where she experienced how new menu ideas are developed.</p>
<h4><b>Developing tomorrow's leaders</b></h4>
<p>Building skills early also creates opportunities that extend well beyond a first job.</p>
<p>Through the Yum! Center for Global Franchise Excellence at the University of Louisville, students from any academic discipline can earn an undergraduate certificate in Franchise Management, developing practical business, leadership and entrepreneurial skills while gaining real-world insights into one of the world's most successful business models.</p>
<p><img src="/wps/wcm/connect/yumbrands/beed6878-c224-466d-9e0a-b7bd6273d256/2/Scholars%2Bgroup%2B2025_Crop.jpeg?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>The Taco Bell Foundation's Community Grants program also supports nonprofit organizations that help young people build academic, financial and career readiness skills. Family & Consumer Science teacher <a href="https://prideinthetiger.org/25000-community-grant-from-the-taco-bell-foundation-to-strengthen-family-consumer-science-programs/" ><b>Kris Campion</b>, who received a recent grant to purchase updated culinary equipment and classroom resources, said</a>, "Having modern, efficient appliances allows students to safely learn essential culinary techniques, practice food safety and build confidence in the kitchen. It also increases efficiency in our classroom, so we can expand the skills students are able to master."</p>
<h4><b>Investing in youth skills every day</b></h4>
<p>This World Youth Skills Day, Yum! is proud to celebrate the franchisees, nonprofit partners, restaurant team members and youth who are expanding opportunities and building brighter futures. While this work takes place daily, it’s important to devote a day to its recognition because its impact can last a lifetime.</p>
<p>With 74 years of experience, KFC is arguably the original fried chicken brand, and its creative assets are unmistakable across the 150-plus countries and territories in which it operates (and probably in nations it has yet to tap). From Colonel Sanders with his iconic white suit and black ribbon tie to the fried chicken bucket lined with red and white stripes, one doesn’t need to see the logo to know it’s KFC.</p>
<p>So, when the brand asked JKR to help define its next chapter, the agency saw the opportunity from the jump.</p>
<p>“Most brands would kill for even one of the most distinctive assets in the world. KFC has six – the Colonel, the bucket, the stripes, the lettermark, Finger Lickin’ Good, the chicken itself. That’s an extraordinary hand to be dealt,” said JKR Global Executive Creative Director Sean Thomas. “But it also creates a real challenge. When everything is everywhere all the time, nothing lands.”</p>
<p>But JKR has a storied history of coaxing brand evolutions. Walmart’s spark? JKR did that. Stella-Artois’ high fashion-meets-late night pizza and beer? Yup, that was them.<i> </i>Dunkin' dropping "Donuts" without losing an ounce of its personality? Also them. Since 1961, global chicken consumption has quadrupled, making the protein the most popular among meat eaters, so KFC’s proverbial chicken coop was getting crowded with competitors. And its elements were recognizable, but there was opportunity to ensure they'd continue resonating for generations to come.</p>
<p>“This is what we do; it’s what we’re known for. The work wasn’t just about amplifying what’s iconic,” he said. “It was about giving each asset a clearer role, a more intentional presence, so the whole system hits harder than the sum of its parts.”</p>
<p><img src="/wps/wcm/connect/yumbrands/f7025260-ddc0-4c58-92fe-030d1bb97fa5/1/kfc_2026_global_packaging-kitchen-shot_lifestyle_rgb.jpg?MOD=AJPERES" alt="" width="620" title="" style="display: block; margin-left: auto; margin-right: auto;" /></p>
<p>So, what changed? The Colonel got a neckline. The stripes became type. The bucket became a frame for creativity and culture. Two new colors were introduced: a green (aka herbs) and an orange (aka spices). And astute fans can spot a drumstick hidden inside the “KFC” logo.</p>
<p>Every element had to play well on a global stage, so JKR and KFC invited representatives from its 14 business areas to weigh in. “Local markets weren’t handed a direction to approve,” Thomas said. “They were in the room from day one. That’s not the norm in global brand work, and it shows in the result.”</p>
<p>Customers approved of the new direction as well, calling the new identity “modern, relevant and culturally connected” without losing the familiarity and emotional connection they already had with KFC.</p>
<p>That’s not to say that JKR and the brand were in lockstep throughout the entire process. “The best work came from that tension,” Thomas said. “At the concept stage, we pushed hard on where KFC could go. Some directions were genuinely interesting, but when something stopped feeling like KFC, it stopped feeling right. I mean, the Colonel is not just an iconic brand symbol; he was a real icon. We knew finding the right balance between heritage and today’s culture was going to be key.”</p>
<p>The result from that tension is a unified experience built around the bucket, designed to bring chicken back to the heart, connect with culture and create a more distinctive, expressive and modern KFC.</p>
<p>“Stripes as type” appear as parking spots, and the bucket becomes an actual building. Online and in the app, the elements are animated, always moving like the brand they represent. Even tone of voice got a glow-up, now defined as playfully witty, magnetically candid and deliciously confident.</p>
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<p>“What we’ve designed isn’t a new look. It’s a new standard,” Thomas said. “Every element of this system from the app to the restaurant environment to the packaging, is built around the idea that experience is the brand. That’s the shift from QSR (quick-service restaurants) to QXR (quality experience restaurants). You’re going to see next-level hospitality, crave-worthy content and culture-defining activations. And it matters because in a crowded category, distinctiveness at the product level only gets you so far. The brands that win long term are the ones that make you feel something at every touchpoint.”</p>
<p>And initial reactions indicate that the KFC x JKR work is giving customers all the feels.</p>
<p>“My job is not to reinvent KFC. It’s to keep it forever young,” KFC Global Chief Concept Officer Christophe Poirier said. “The response to the new brand visual identity has been overwhelmingly positive, with people noting that we kept what makes us iconic while breathing new energy in the brand. And that’s something I’m immensely proud of.”</p>
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<h6><i>Photography and Videography Asset Usage Notice – Limited-Term License</i></h6>
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<h6><i>The lifestyle and food photography assets and illustrations made available for the Visual Identity are licensed for a limited period only. The license period expires on April 26, 2029.</i></h6>
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<h6><i></i><i>BMUs, franchisees, licensees, agencies, publishers, contractors, outlet designers, and other third-party partners may use these assets only for approved KFC brand purposes, only during the applicable license period, and only in accordance with the applicable brand guidelines and usage instructions.</i></h6>
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<h6><i>Once the license period expires, the assets must no longer be used, published, reproduced, distributed, displayed, adapted, stored for active use, or made available for download. Each BMU/Franchisee is responsible for ensuring that the assets are removed from local systems, websites, social media libraries, publisher platforms, and any other external or third-party channels where the assets may have been used. To the extent any materials are retained solely for archive, audit, legal, or record-keeping purposes, they should be clearly marked as expired and not approved for any further use due to licensing restrictions. The materials should not be accessible for active marketing, design, publishing, promotional, or operational use, and appropriate controls should be in place to prevent future use.</i></h6>
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<h6><i>No party should assume that the assets may continue to be used after expiration unless KFC Global confirms in writing that the applicable rights have been renewed or extended.</i></h6>
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