Yum! Global Newsroom
Yum! Brands’ World Hunger Relief Recognized for Efforts to End Hunger
June 2, 2014
At Yum! Brands we believe it is our responsibility and privilege to do everything we can to make a difference in the fight against hunger. Our World Hunger Relief (WHR) program is the largest private sector hunger relief effort, spanning more than 125 countries and territories, 40,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1.5 million employees and franchise associates.
2013 WHR efforts created unprecedented awareness and engagement and raised a record-breaking $37 million in overall cash and food donations for WFP and other hunger relief agencies.
WHR was recently recognized with top honors for Corporate Social Responsibility at the 2014 SABRE Awards. The SABRE Awards are among the most prestigious in the public relations industry and recognize top-notch creativity, integrity and effectiveness.
WHR was also recognized with FOUR awards from Bulldog CSR—Best Corporate/Non-profit Partnership, Best Charitable Giving Campaign, Best CSR Campaign for Organizations Over $5 Billion in Revenue and Best Media Relations Campaign.
As a company we couldn’t be prouder of our generous customers across the globe that show us their Huge Hearts every day by giving to this very special cause and of the collective efforts that have made WHR such a success. Let’s End Hunger!