Taco Bell Pizza Hut Long John Silvers KFC A&W Contact Us Careers at YUM!Brands International In the News Community Investor Relations About YUM!Brands download help legal privacy policy
home > investor relations > our vision

our vision
executive management team
board of directors
fact sheet
annual reports
annual proxy statement
earnings release
sales releases
sec filings
historic same-store sales
restaurant units by country
management presentations
calendar of events
investor contacts
investor and account services
cost basis information
stock quote
direct stock purchase plan
stock performance charts
signup for e-mail updates
financial information request

Our passion, as a restaurant company, is to put a YUM on people’s faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company. KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W offer customers food they crave, comeback value, and customer-focused teams. The unique eating experiences in each of our brands make our customers smile and inspire their loyalty for life. Toward that end, our 725,000 associates around the world are trained to be customer maniacs.

Our Mission Statement
We at Yum! Brands, Inc., pledge to conduct our business according to this set of truths, which we believe to be the foundation for building the best restaurant company in the world.

People Capability First . . . Satisfied customers and profitability follow.
Respond to the Voice of the Customer . . . Not just listen.
The Restaurant General Manager is Our #1 Leader . . . Not senior management.
Run Each Restaurant As If It's Our Only One . . . Avoid the trap of the averages.
Recognition Shows You Care . . . People leave when you don't.
Great Operations and Marketing Innovation Drive Sales . . . No finger pointing.
Operation Discipline Through Process and Standards . . . Consistency, "not program of the month."
Franchisees Are Vital Assets . . . Operate as one system, not two.
Quality in Everything We Do . . . Especially the food.