Yum! India – On the Ground Floor of Opportunity
Feb 3, 2014
Monday, February 3, 2014
With a population of more than 1.2 billion people – 65 percent of whom are under the age of 35 – India is predicted to have the largest consuming class in the world by 2030. And with less than one restaurant per million people currently, the runway for growth is long. Yum! India is the largest, fastest growing restaurant company in the nation’s $94 billion food service market and expects to have approximately 1,000 restaurants and 50,000 associates by 2015.
Iconic Brands with Broad Appeal
Since KFC first entered India in the1990s, Yum! India has grown to 733 restaurants as of Q4 2013 – approximately 25 percent are company-owned and 75 percent are franchises.
KFC is the fastest growing QSR brand in India, more than quintupling in size over the last five years (2008 – 45 KFCs, 2013 – 361 KFCs). The iconic, youthful brand has flourished in India as a result of affordable and innovative products serviced in contemporary locations such as our Goa restaurant. KFC India has over 5 million Facebook fans, more than any other QSR in India, and engages with consumers via social media programs and “Radio KFC,” a branded in-restaurant station.
Pizza Hut has been named India’s most trusted food service brand for the past seven years recognized for its innovative “Pizzas and More” menu and service in its dine-in restaurants. A first-of-its-kind, Hut.Cafe opened in 2013 in Kolkata, offering coffees, smoothies and desserts in addition to the Pizza Hut menu.
Taco Bell was introduced in India in 2010 and has four restaurants in the city of Bangalore. The brand offers new formats and flavors developed to appeal to Indian customers, many of whom experience Mexican food for the first time through Taco Bell. A new “Urban Fresh” restaurant launched in 2013 and features an “open” kitchen to showcase food preparation to customers.
Growth with a Big Heart
Yum! India believes strongly in giving back to local communities where its business operates, making a positive difference in the lives of all its customers, associates, franchisees and their families. Some of these initiatives include:
- World Hunger Relief: In 2013, Yum! India partnered with Smile Foundation and Bollywood star Sharman Joshi to start the Hunger to Hope Kitchen, which will help feed at least 2,000 children over the next year.
- Specially-Abled Restaurants: Since 2008, 20 restaurants where hearing/speech impaired account for 67 percent of staff.
- Yum! Academy: Since 2012, has trained 54 specially-abled youth for retail jobs.
- Green Restaurants: In 2013, a KFC in Chennai became LEED Gold certified, achieving the highest score in the Yum! system to-date.
“As we grow our business, we also invest in the local communities with an aim to make a positive impact in the lives of millions of people. Our India business has been making incredible progress, laying the foundation for similar emerging markets where the consuming class is likely to double in five years. We maintain a positive outlook on the Indian market and look forward to reaching the 1,000th restaurant milestone by 2015,” said Niren Chaudhary, president, Yum! India.