Yum! Brands Tops Institutional Investor Magazine’s 2007 Corporate Rankings of America’s Most Shareholder-Friendly and America’s Best CEO In the Restaurant Industry

June 4, 2007



LOUISVILLE, KY, – Yum! Brands, Inc., tops Institutional Investor magazine’s 2007 Corporate Rankings of America’s Most Shareholder-Friendly and America’s Best CEO in the restaurant industry. The Company ranks as America’s #1 most shareholder-friendly and Chairman and CEO David Novak is named #1 best CEO in the Survey’s restaurant sector for delivering the best results to investors.

Institutional Investor magazine’s 2007 Corporate Rankings determine which American companies and chief executive officers in 62 sectors deliver the best results to investors, based on the opinions of hundreds of analysts and portfolio managers who collectively oversee trillions of dollars in investment assets.

The America’s Most Shareholder-Friendly ranking measures public companies that have mastered investor communications, corporate governance and value creation. Institutional Investor asked more than 760 analysts and portfolio managers from about 400 companies to name the companies in their areas of expertise that they considered the friendliest to shareholders. The Magazine found that the winners have straight talking management who level with investors and keep shareholders happy with buybacks and dividends. Yum! Brands ranked #1 in the restaurant sector above its competitors.

For the America’s Best CEO ranking, Institutional Investor asked more than 1,000 analysts and portfolio managers at 486 money management firms the question: “Who is the best CEO in the sector for which you are responsible?” The respondents gave their first, second and third choices, which the Magazine weighted to calculate a score for each CEO. David C. Novak, Yum! Brands Chairman and CEO, was named the #1 Best CEO in the restaurant industry.

Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with over 34,000 restaurants, which includes over 2,000 licensed restaurants, in more than 100 countries and territories. Four of the company’s restaurant brands — KFC, Pizza Hut, Taco Bell and Long John Silver’s — are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate over 3,400 multibrand restaurants. Outside the United States in 2005, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world. For the past four years, the company has been recognized as one of FortuneMagazine’s “Top 50 Employers for Minorities.” It also has been recognized as one of the “Top 50 Employers for Women” by Fortune, one of the “40 Best Companies for Diversity” by Black Enterprise Magazine for the past two years, one of Black Enterprise Magazine’s “30 Hottest Franchises for 2006,” one of the “Corporate 100 Companies Providing Opportunities for Hispanics” by Hispanic Magazine, one of the “Top 50 Corporations for Supplier Diversity” by Hispanic Trends Magazine and by BusinessWeek as one of the “Top 15 Companies for In-Kind Corporate Philanthropy.”