Responding to COVID-19 Together

Yum!’s number one priority as we navigate the coronavirus is the health and safety of our KFC, Pizza Hut, Taco Bell and The Habit Burger Grill employees, franchisees and customers. This page will be updated with our latest actions and commitments.

Our Focus Areas

Serving customers safely

Supporting employees

Helping franchise business owners

Giving back to communities

Latest Yum! Updates

Thursday, April 9

Yum! expands global health and safety measures to protect employees

We’re incredibly grateful for KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurant team members for serving customers and feeding communities during this challenging time.

Our restaurant team members are the heart of our business and their health and safety is our top priority. After closely monitoring developments related to COVID-19, we’re expanding our global health and safety measures following guidance from public health authorities worldwide, including new recommendations by the Centers for Disease Control and Prevention, to further protect our people, customers and brands. These measures include:

Low-contact service experience to protect our customers and employees – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill continue to be focused on making food available safely and with low contact through drive-thru, carryout, curbside pick-up, where available, and Contactless Delivery. We are using our global scale and industry expertise to continue to evolve and refine our practices based on the latest guidance and shifting consumer expectations, including implementing physical distancing measures in the restaurants where possible.

Safe workplace measures – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill are making thermometers available and implementing temperature checks of restaurant team members in the U.S. over the coming weeks. In addition, some KFC and Pizza Hut restaurants in the U.S. plan to install counter shields to add a barrier between team members and customers in restaurants where carryout remains available. Many international markets plan to or have already adopted these policies.

As previously announced, we’ve also further strengthened our already stringent global hygiene, cleaning and sanitation procedures in all restaurants including increasing the frequency of cleaning and sanitizing high-touch areas, reinforcing our strict handwashing, health and wellness policies and ensuring hand sanitizer is available.

Personal protective equipment for restaurant employees

  • Protective facial coverings. KFC, Pizza Hut, Taco Bell and The Habit Burger Grill have started requiring restaurant team members to wear non-surgical grade face masks or coverings as an added protection in all our U.S. restaurants and internationally, where facial coverings are recommended or required by local health authorities. We are also allowing restaurant team members to temporarily wear their own cloth face coverings until we secure enough non-surgical grade face masks to supply the global system.
  • Single-use disposable gloves. All guest-facing restaurant team members in the U.S. will wear single-use, disposable gloves during their shifts, in addition to team members who are already required to wear gloves when handling and preparing food after they’ve thoroughly washed and sanitized their hands.

Company-owned restaurant employee pay – In our nearly 900 U.S. company-owned KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurants, we’re paying employees who are required to stay at home for their scheduled or regularly scheduled hours during their time away from work.

Restaurant employee medical relief fund – Through the Yum! Brands Foundation’s Global Employee Medical Relief Fund, we’re also providing financial support for restaurant employees at company and franchise-owned restaurants who are diagnosed with or who are caring for someone diagnosed with COVID-19. Yum! and brand employees and others can also donate to the Fund by going to www.yum.com/giverelief. Any funds that are raised that aren’t allocated to restaurant team members will be used to support other front-line workers and those facing food insecurity.

Monday, March 30

Yum! Brands expands efforts to support restaurant general managers and employees across the globe impacted by COVID-19

As recognition for the vital role that our Restaurant General Mangers (RGMs) play in inspiring and leading successful restaurant teams, Yum! Brands has announced a one-time $1,000 bonus for nearly 1,200 RGMs at company-owned KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurants around the world.

As the most important leaders in our brands who lead with heart and courage to ensure the health and safety of team members, customers and restaurants, RGMs are critical to getting our company through the COVID-19 crisis. This bonus is intended to acknowledge their efforts managing teams and maintaining business continuity during these challenging times.

In addition, Yum! Brands Foundation recently launched a Global Employee Medical Relief Fund to provide financial support for restaurant employees at company and franchise-owned stores who are diagnosed with or who are caring for someone diagnosed with COVID-19. Today, Yum! Brands announced it is directing additional money toward the Fund to help employees and franchise associates during this difficult time. Yum! and brand employees and others can also donate to the Fund by going to www.yum.com/giverelief. Any funds that are raised that aren’t allocated to restaurant team members will be used to support other front-line workers and those facing food insecurity.

 

Thursday, March 26

Keeping restaurants open safely and serving food people trust

 

Wednesday, March 25

Yum! Brands implements next phase of COVID-19 response

Louisville, Kentucky, March 25, 2020 – Yum! Brands, Inc. (NYSE: YUM) today provided an update on the next phase of its response to the COVID-19 pandemic.

Globally Focused on Employees, Low-Contact Options for Customers and Support for Franchisees and Communities

“Working together, we can limit the spread of COVID-19 while offering convenient, affordable food in a low contact environment,” said David Gibbs, CEO Yum! Brands. “But our employees – like millions of others – are worried and our franchisees are under stress. We need to support them so they can be there for our customers. As the situation changes rapidly, KFC, Pizza Hut, Taco Bell and The Habit Burger Grill will keep finding ways to help.”

The next phase of Yum! Brands’ COVID-19 response includes the following:

1. Supporting Impacted Employees

As employees worry about the pandemic’s impact on their lives, Yum! Brands is enhancing the benefits available to them during this difficult time.

Yum! Brands is launching a global medical relief fund to provide financial support for restaurant employees at company and franchise-owned stores who are diagnosed with or who are caring for someone diagnosed with COVID-19.

In U.S. company-owned KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurants, the Company will pay employees who are required to stay at home, or who work at a restaurant that is closed, for their scheduled or regularly scheduled hours during their time away from work. Yum! is actively working with its franchise partners to encourage a similar approach.

2. Keeping Restaurants Open Safely and with Low-Contact Options

As the COVID-19 situation evolves, KFC, Pizza Hut, Taco Bell and The Habit Burger Grill are focused on making food safely available in a low-contact, convenient way that protects both customers and employees, following local government and public health guidance.

The Company has further strengthened its already stringent hygiene, cleaning and sanitation procedures and has shifted to low-contact options for customers around the world:

  • KFC, Pizza Hut, Taco Bell and The Habit Burger Grill are focused on making food available safely and with low contact through delivery, drive-thru or curbside pick-up, where available, for customers and employees, which is critical in a social distancing environment.
  • Pizza Hut is now offering Contactless Delivery in the U.S. and 48 countries internationally, where customers can request online or through Pizza Hut’s mobile app to have their pizza left at the door upon delivery.
  • In the U.S., KFC and Taco Bell also offer Contactless Delivery through the Grubhub partnership.

3. Help for Franchise Business Owners

Yum! Brands’ owner-operators, a driving force in the economy, are managing through a period of unprecedented disruption. To this end, the Company established a Global Franchise Health and COVID-19 Support Team to help KFC, Pizza Hut, Taco Bell and The Habit Burger Grill franchisees navigate business continuity.

In the U.S and internationally, the Company is working with franchisees who need access to more capital and are in good standing to provide assistance, including grace periods for certain near-term payments where necessary. In the U.S., the Company is also allowing franchisees to defer all 2020 capital obligations for remodels and new unit development through the end of the year.

4. Giving Back to Communities

Around the world, Yum! and its brands are working to serve front-line workers, families and communities impacted by COVID-19. In the U.S. and internationally, the Yum! Foundation is providing financial support to more than 20 food banks.

Highlights in the U.S. include:

  • KFC is donating to its existing charity partner, Blessings in a Backpack, to help feed 100,000 children affected by mandatory school closures across the U.S. The brand is also delivering buckets of chicken to healthcare workers and hospitals in its hometown. More information is here.
  • Pizza Hut is providing pizzas to front-line healthcare workers and essential personnel. With partner First Book, Pizza Hut is providing books to families in need and kids at home through its longstanding BOOK IT! program. More information is here.
  • Taco Bell is deploying its Taco Truck to feed front-line healthcare workers and other essential personnel and donating to local food banks. The brand’s latest measures can be viewed here.
  • The Habit Burger Grill is providing free meals to the medical community, first responders and volunteers through its food trucks and the Second Harvest Food Bank.
 

Wednesday, March 18

KFC, Pizza Hut and Taco Bell update on restaurant operations in the U.S.

We’re monitoring the COVID-19 situation closely, supporting our franchisees, thinking ahead and making sure we have the best plans in place to protect our people and customers, as their health and safety is our number one priority.

As the COVID-19 situation evolves, KFC, Pizza Hut and Taco Bell are complying with local and state health and governmental policies and mandates, which vary across the country. In addition, KFC, Pizza Hut and Taco Bell restaurants in the U.S. will offer drive-thru, carryout and delivery services, which are important ways to make food available safely and with low contact in a social distancing environment.

More information on each brand’s response to COVID-19 can be found below.

KFC U.S.
Update on KFC U.S. restaurant operations
Letter from KFC U.S. President

Pizza Hut U.S.
Update on Pizza Hut U.S. restaurant operations

Taco Bell U.S.
Update on Taco Bell U.S. restaurant operations

 

Thursday, March 12

Yum! Brands CEO David Gibbs outlines COVID-19 response

As the COVID-19 (coronavirus) situation continues to rapidly evolve, we know it is increasingly top of mind for our employees, franchisees and customers around the world. Our number one priority right now – and always – is the health and safety of our employees, franchisees and customers.

As a global company, we’re closely monitoring the situation and the evolving intelligence from public health, travel and national security authorities. We’re following the guidance of the World Health Organization (WHO), U.S. Centers for Disease Control and Prevention (CDC), U.S. Department of State and other similar organizations in countries where we operate to ensure we have the best plans in place to protect our people, our customers and our brands.

First and foremost, we and our franchisees have industry-leading action plans, standards and policies in the restaurants to prevent and limit the spread of COVID-19. Our Global Food Safety team has reinforced our already stringent protocols in all restaurants emphasizing prevention, hygiene, cleaning and sanitation. We are in contact with our leaders in every country to provide additional resources, guidance and support.

KFC, Pizza Hut and Taco Bell have increased health and safety measures in restaurants around the globe in response to this dynamic situation, including:

  • Increasing the frequency of cleaning and sanitizing throughout the restaurants
  • Focusing on sanitizing high-touch areas such as front counters, pin pads, tables, trays, etc.
  • Reinforcing our already strict sanitation, handwashing and health and wellness policies for employees
  • Making every effort to ensure hand sanitizer is always available in the restaurants for team members and customers
  • Creating feedback channels for restaurant teams and franchise partners to help quickly answer questions and provide any necessary guidance to the restaurants

In addition, our brands are working with delivery partners around the globe to prepare for an increase in demand for online ordering and delivery services.

Secondly, KFC, Pizza Hut and Taco Bell will continue to enforce their already strict procedures around illness reporting for restaurant team members. Should one of our restaurant team members become directly exposed to or diagnosed with a confirmed case of COVID-19, the affected employees will be required to self-quarantine. We’ll work with local health authorities, thoroughly clean and sanitize the restaurant, and if an employee is confirmed, close the restaurant until it is safe to reopen. We’re working closely with our franchisees around the world to reinforce this strict policy.

Because our people are the heart of our organization, and we understand the impact these actions can have, at our company-owned restaurants, we’ll be paying employees who are required to self-quarantine, or who work at a restaurant that is closed, for their scheduled or regularly scheduled hours. We’re also encouraging our franchise partners to take a similar people-first approach.

Third, at our corporate offices and restaurant support centers, we’ve directed employees to postpone all nonessential business travel (and we’ve prohibited travel to highly-affected countries) while we continue to assess developments both abroad and in the U.S. Based on the dynamic nature of COVID-19, our global RSC offices also have plans in place so employees can work remotely as needed.

Our unrivaled people and culture are truly what make Yum! Brands unique. We are so appreciative of our teams and franchisees across the globe for their commitment to the well-being of every single person in the communities where we operate.

As the world’s largest restaurant company, our customers span ages, backgrounds and borders, and we remain committed to serving them in a way that protects their health and safety. Times like these are a reminder that we are all globally connected and each have a role to play in helping others. At Yum!, we are committed to doing just that.

David Gibbs
CEO, Yum! Brands, Inc

Brand Responses

Our brands continue monitoring and following guidelines from health authorities worldwide when it comes to the wellbeing and safety of employees. Check out our U.S. brands’ responses.

Featured Multimedia

Trending Yum! News

<div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{66}" paraid="185350788"><span xml:lang="EN-US" data-contrast="auto">On Valentine&rsquo;s Day, Americans eat everything from&nbsp;a box of chocolates to conversation hearts to their feelings.&nbsp;And while many of them will&nbsp;schedule dinner reservations with their sweetheart,&nbsp;others&nbsp;will order delivery at home, according to DoorDash, which reported a&nbsp;</span><a href="https://foodinstitute.com/focus/will-diners-go-big-or-stay-home-for-valentines-day-2026/" target="_blank" rel="noopener">20% increase in orders on Cupid&rsquo;s Day last year.</a><span xml:lang="EN-US" data-contrast="auto">&nbsp;This desire for comfort in a box inspired Pizza Hut to develop its Heart-Shaped Pizza*,&nbsp;which has become a Valentine&rsquo;s Day staple across the United States.</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{106}" paraid="416934421"><span xml:lang="EN-US" data-contrast="auto">&ldquo;Immediately following the high-consumption moment of the Big Game and before the start of college hoops in March, Pizza Hut is bringing back the beloved Heart-Shaped Pizza,&rdquo; said Pizza Hut U.S. Associate Marketing Manager Cali Gohlke. &ldquo;Its&nbsp;unique offering has acquired a passionate following among&nbsp;pizza&nbsp;lovers.&rdquo;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{126}" paraid="1629273405"><span xml:lang="EN-US" data-contrast="auto">But not every Heart-Shaped fan knows&nbsp;its&nbsp;backstory.&nbsp;Here are five little-known facts about&nbsp;the pizza.</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{144}" paraid="228272918"><strong><span xml:lang="EN-US" data-contrast="auto">10 years in the making</span><span data-ccp-props="{}">&nbsp;</span></strong></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{150}" paraid="264011084"><span xml:lang="EN-US" data-contrast="auto">The Heart-Shaped Pizza first debuted in 2015&nbsp;with a&nbsp;&ldquo;Hot Couple&rdquo;&nbsp;deal built around a one-topping, Heart-Shaped Pizza and&nbsp;a Hershey&rsquo;s&nbsp;Ultimate Chocolate Chip&nbsp;Cookie.&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{168}" paraid="1252102979"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/1/PH+heart.png?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{&quot;335551550&quot;:2,&quot;335551620&quot;:2}"> </span></p> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{168}" paraid="1252102979"><span xml:lang="EN-US" data-contrast="auto">Since then, </span><a href="https://www.prnewswire.com/news-releases/cheese-lovers-unite--pizza-hut-unveils-return-of-the-ultimate-cheesy-crust-and-heart-shaped-pizzas-300793699.html?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener"><span data-ccp-charstyle="Hyperlink">Pizza Hut has written love poems to cheese</span></a><span xml:lang="EN-US" data-contrast="auto">&nbsp;and used&nbsp;</span><a href="https://youtube.com/shorts/h1uGp9J9Qns?si=OTjaB8JqnR_miWVh" target="_blank" rel="noreferrer noopener"><span data-ccp-charstyle="Hyperlink">celebrity heartthrobs to market its Heart-Shaped pies</span></a><span xml:lang="EN-US" data-contrast="auto">.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{199}" paraid="1518679211"><strong><span xml:lang="EN-US" data-contrast="auto">Pizza Hut has a big heart</span><span data-ccp-props="{}">&nbsp;</span></strong></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{205}" paraid="2069206501"><span xml:lang="EN-US" data-contrast="auto">The Heart-Shaped Pizza is listed as a medium, but it starts out as a large pie that team members then cut with an&nbsp;oversized, heart-shaped cookie cutter. After the extra dough is discarded,&nbsp;the pie becomes&nbsp;a medium.</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{219}" paraid="400308291"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/2/PH+Heart+1.png?MOD=AJPERES" alt="" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{&quot;335551550&quot;:2,&quot;335551620&quot;:2}"> </span></p> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{219}" paraid="400308291"><strong><span xml:lang="EN-US" data-contrast="auto">It&rsquo;s love &ndash; no matter how you slice it</span><span data-ccp-props="{}">&nbsp;</span></strong></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{234}" paraid="712601515"><span xml:lang="EN-US" data-contrast="auto">This pizza&nbsp;is unique in its shape but also because it is the only Pizza Hut pie that has no slices.&nbsp;It&rsquo;s&nbsp;because the slices would ruin the pie&rsquo;s shape, according to&nbsp;Angel Navarrete, Pizza Hut U.S. associate operations manager.&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{3af66c8a-5070-450f-8be6-749984d7174d}{248}" paraid="882175213"><span xml:lang="EN-US" data-contrast="auto">&ldquo;</span><span xml:lang="EN-US" data-contrast="none">We tend not to cut the heart shape&nbsp;because&nbsp;it destroys the shape&nbsp;once&nbsp;you put it in a&nbsp;box,&rdquo; he said. &ldquo;By the time it gets to the guest&rsquo;s&nbsp;house,&nbsp;unfortunately it won't look like a heart, so that's the reason we don't cut it.&rdquo;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{29}" paraid="1208137390"><span xml:lang="EN-US" data-contrast="none">In 2025, the brand used this unique characteristic as its tagline, &ldquo;We don&rsquo;t break hearts; we bake them.&rdquo;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{37}" paraid="314436028"><span xml:lang="EN-US" data-contrast="auto"><img src="/wps/wcm/connect/yumbrands/5da7a79b-d9b3-4978-b3ea-812f188acaa4/3/PH+heart+2.png?MOD=AJPERES" alt="" width="547" height="303" title="" style="display: block; margin-left: auto; margin-right: auto;" /></span><span role="presentation"><br></span><span xml:lang="EN-US" data-contrast="auto"></span><span data-ccp-props="{}"> </span></p> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{37}" paraid="314436028" style="text-align: left;"><strong><span xml:lang="EN-US" data-contrast="auto">Pizza Hut just might give you some love post-Valentine&rsquo;s Day</span><span data-ccp-props="{}">&nbsp;</span></strong></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{58}" paraid="491068559"><span xml:lang="EN-US" data-contrast="auto">This year, Pizza Hut will officially stop selling the Heart-Shaped Pizza on February 23, but Navarrete said,&nbsp;many&nbsp;locations&nbsp;keep its cutter all year long, creating a secret menu item that pizza lovers everywhere can potentially order.</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{80}" paraid="860169402"><span xml:lang="EN-US" data-contrast="auto">&ldquo;Not every location keeps its heart cutter on hand, but&nbsp;when I worked in the restaurant, we&rsquo;d get a lot of requests,&rdquo;&nbsp;Navarrete&nbsp;remembers. &ldquo;Like, &lsquo;</span><span xml:lang="EN-US" data-contrast="none">Hey,&nbsp;I'm&nbsp;sending this to my significant other. Can you make sure not to tell her?&rsquo;&nbsp;So,&nbsp;we would call on the phone&nbsp;and&nbsp;just leave it at the door.&rdquo;&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{112}" paraid="716456939"><span xml:lang="EN-US" data-contrast="none">He also&nbsp;complied with a request to send two heart-shaped pizzas&nbsp;to someone&rsquo;s crush, and he wrote, &ldquo;Will you&nbsp;go out with me?&rdquo; on one box, and one pizza had &ldquo;Yes&rdquo; written in pepperoni and the other had &ldquo;No.&rdquo;&nbsp;(She&nbsp;picked the &ldquo;Yes&rdquo; box.)</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span xml:lang="EN-US" data-contrast="none">&ldquo;Anytime outside of that window,&nbsp;the Heart-Shaped Pizza&nbsp;technically isn't&nbsp;available, but you'd be surprised&nbsp;how many requests we&rsquo;d get for it&nbsp;throughout the year,&rdquo;&nbsp;</span><span xml:lang="EN-US" data-contrast="auto">Navarrete said. &ldquo;If&nbsp;I&nbsp;was&nbsp;given enough notice,&nbsp;I&rsquo;d&nbsp;say, &lsquo;Y</span><span xml:lang="EN-US" data-contrast="none">ou know what? Let me see what I can do for you.&nbsp;I'll&nbsp;take care of you.&rsquo; I loved making customers&rsquo; days.&rdquo;</span><span data-ccp-props="{}">&nbsp;</span></p> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><strong><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto">Everyone wants a &ldquo;pizza&rdquo; your heart</span></span></strong></p> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto"><iframe width="560" height="315" style="display: table; margin-left: auto; margin-right: auto;" src="https://www.youtube.com/embed/TuGASgNKOFg?si=BdK_WZULDqbuGP49" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="allowfullscreen"></iframe>&nbsp;</span></span></p> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto">Since 2015, Pizza Hut has been selling the Heart-Shaped Pizza, and&nbsp;it&rsquo;s&nbsp;the only unique shape the brand&nbsp;makes outside of&nbsp;some&nbsp;rectangular-shaped limited time offerings. So, why opt for a non-circular pie?&nbsp;</span></span></p> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{218}" paraid="121991373"><span xml:lang="EN-US" data-contrast="auto">&ldquo;</span><span xml:lang="EN-US" data-contrast="none">This is&nbsp;a very popular&nbsp;pizza.&nbsp;Valentine's Day is a really busy day,&rdquo; Navarrete said.&nbsp;&ldquo;Other busy days are&nbsp;Halloween, New Year's&nbsp;and, of course,&nbsp;the Big Game&nbsp;is the busiest day, but&nbsp;customers love the Heart-Shaped Pizza.&rdquo;</span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{244}" paraid="1710361520"><span xml:lang="EN-US" data-contrast="auto">In 2025, Pizza Hut sold hun</span><span xml:lang="EN-US" data-contrast="auto"></span><span xml:lang="EN-US" data-contrast="auto">dreds of thousands of&nbsp;</span><span xml:lang="EN-US" data-contrast="auto"></span><span xml:lang="EN-US" data-contrast="auto">Heart-Shaped Pizza, proving that everyone wants a piece of&nbsp;the Hut, er, heart.&nbsp; </span><span data-ccp-props="{}">&nbsp;</span></p> </div> <div> <p paraeid="{502b798e-7e64-4c20-b113-4dd032fffe8e}{3}" paraid="849531455"><span xml:lang="EN-US" data-contrast="auto"> *Medium&nbsp;one-topping pizza available on&nbsp;Hand-Tossed&nbsp;Crust only.&nbsp;Additional&nbsp;charge for extra toppings&nbsp;and&nbsp;cheese.&nbsp;&nbsp;Product availability,&nbsp;pricing&nbsp;and participation may vary.&nbsp;&nbsp;</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></p> </div> <p paraeid="{f8ce8dc3-df26-4c8b-a9c3-a1e456fa1ad8}{132}" paraid="467347725"><span style="font-family: 'times new roman', times, serif;"><span data-ccp-props="{}"><span xml:lang="EN-US" data-contrast="auto"></span></span></span></p> </div>
<p> By the time Seattle won Sunday’s Big Game, millions of pro football fans munched on their favorites, like KFC’s wings, Pizza Hut’s Big New Yorker, Taco Bell’s Nacho Fries and Habit Burger &amp; Grill’s sliders. And several of these order decisions were made about an hour before kickoff, also known as “game-day decisions,” which means that Yum!’s four brands remained top of consumers’ minds on football’s biggest night. Here’s how they stood out in the QSR crowd.</p> <p>During the game, both Seattle and New England fans anxiously listened for their quarterbacks to utter “Pizza” before “Hut.” If one of them had, his city’s residents would’ve celebrated with a free pizza party from Pizza Hut as part of the brand’s <a href="https://www.pizzahut.com/c/content/big-new-yorker" >#PizzaBeforeTheHut campaign</a>, which included legendary quarterback Tom Brady promoting the $10 New Yorker in a television ad. But fans didn't leave hungry. Pizza Hut surprised one with free pizza for a year after they guessed how many times both quarterbacks yelled, "Hut!" during the Big Game. (It was 67.)&nbsp;</p> <p><img src="/wps/wcm/connect/yumbrands/71a74ae6-2869-4829-9e47-2f8fba69463d/1/Picture3.jpg?MOD=AJPERES" title="" style="width: 620px; height: 349px; margin: 0px auto; display: block;" /></p> <p>Fans in the host city got their chance to yell “Pizza Hut Hut!” with legendary NFL Coach John Gruden at an on-site promotion with Barstool Sports on Saturday. This integrated campaign was part of a larger strategy, enticing fans to preorder their pizzas, and included nudges on TikTok, Meta and X. Hut Rewards members were also granted 200 loyalty points for every preorder ($50 minimum spend), which translated into a medium-sized pizza. And the brand's game plan worked, bringing in more daily preorders from the previous year before the Big Game on Sunday.</p> <p>Pizza Hut’s sister brand, Habit, rolled its food trucks north of its Santa Barbara birthplace to San Francisco to feed hungry football fans. On Friday, Habit was the exclusive food partner at Shaq’s Fun House presented by Credit One Bank, a high-energy mash-up of carnival spectacle and festival vibes. On Saturday, Habit brought the flavor to Sports Illustrated’s SI The Party presented by DraftKings, one of the weekend’s most talked-about parties.</p> <p>All of&nbsp; the fun was captured by a handful of creators and posted to Habit’s Instagram account for fans across the nation, and Habit ran a Big Game promotion at participating locations for a Sliders Family CharBox, with each box featuring eight chargrilled beef sliders, stacked with melty cheese, caramelized onions, pickles and Thousand Island dressing on toasted seeded buns, with a choice of four sides and four&nbsp;orders of house-made&nbsp;ranch dressing for $40. With the purchase of any Family CharBox, customers could also score a FREE 10-piece Crispy Chicken Bites at participating locations all weekend long.</p> <p>&nbsp;“There’s&nbsp;nothing better than great food, great people and an epic game,” said Jason&nbsp;Triail, executive chef at Habit. “With our sliders at some of the biggest parties of the weekend,&nbsp;we brought flavor&nbsp;that’s&nbsp;ready to play.”&nbsp; </p> <p>By game’s end, Habit had served over 5,600 sliders to Shaq and SI partygoers – proof that fans are adopting a new Big Game “habit.”</p> <p>For its part, Taco Bell’s biggest&nbsp;football&nbsp;flex was announcing the anticipated <a href="https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn%3Ali%3AugcPost%3A7424158991808667648%2F%3ForiginTrackingId%3D7p8n2PxjIunL7zx49ZmSbg%253D%253D&amp;data=05%7C02%7CNatalie.Hochberg%40yum.com%7Cd9158196efab4f352ca908de62a8614d%7C2ba9001dd7f943a3a0986a927ac715ca%7C0%7C0%7C639056672548027410%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2BVkGbY1AbaHWy%2BfAIlXJYMiT9cdWe9vNdIUlQASLoHo%3D&amp;reserved=0" >No. 1 NFL draft pick&nbsp;Fernando Mendoza&nbsp;as its latest “Franchise Player,”&nbsp;</a>a unique brand ambassador role a week prior.&nbsp;&nbsp;</p> <p><img src="/wps/wcm/connect/yumbrands/71a74ae6-2869-4829-9e47-2f8fba69463d/2/Picture2.png?MOD=AJPERES" alt="" title="" style="margin: 0px auto; display: block;" /></p> <p>“It’s a privilege to take on a role that carries both responsibility and possibility, and to do so at a brand that has never been afraid to push culture forward,” Mendoza said in his LinkedIn post. “I’m excited for what’s ahead, for the ideas we haven’t cracked yet, and for the work still to be done. Just getting started.”</p> <p>For the Big Game, the brand ran deals with food delivery services, like $15 off a $50 minimum order or a free Supreme Taco or medium Pepsi with a $22 minimum order. </p> <p>Meanwhile, KFC winged it during the Big Game, offering 20 wings for $20. The promotion proved to be more than a flight of fancy, delighting football watchers across the U.S. on the big night.</p> <p>Whether on the ground like Habit and Pizza Hut or online like Taco Bell and KFC, Yum!’s four brands were everywhere during the Big Game, and fans nationwide scored big deals for their halftime feasts, proving that they’re winners no matter what the final score revealed.</p>
<p data-start="73" data-end="340">Last year, we launched <strong data-start="96" data-end="113">Breakthrough!</strong>, our first global, live and in-person learning experience for above-restaurant leaders. Across 15 countries, nearly 4,000 Yum! leaders came together to share tools, practice together and commit to turning learning into action.</p> <p data-start="347" data-end="422">🎥 Watch this <strong data-start="361" data-end="375">Quick Bite</strong> to see Breakthrough! in action in under a minute.</p> <iframe frameborder="0" height="600px" src="https://players.brightcove.net/2038049086001/default_default/index.html?videoId=6388046540112" width="75%" style="border-width: 0px; border-style: initial;">&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br /&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</iframe>