South Africa – Yum! Brands A World with More Yum! Wed, 17 Jan 2018 13:42:28 +0000 en-US hourly 1 KFC South Africa launches ‘Add Hope’ TV ad for World Hunger Month Fri, 30 Oct 2015 20:30:34 +0000 ... Read more »]]> Friday, October 30, 2015

KFC’s Add Hope initiative feeds more than 100,000 children in South Africa every day. This year, to drive awareness of the initiative KFC launched the brand’s first-ever Add Hope TV advertisement during World Hunger Month this October. The advertisement brings to life the difference a nutritious meal can make for a child.

Even more special, is the fact that the creative direction for the commercial was inspired by using nearly 1,000 drawings created by 250 children at Afrika Tikkun, one of Add Hope’s local beneficiaries. To learn more about Add Hope please visit:

Watch the behind-the-scenes video below to see how the creative team managed to bring this beautiful story of hope to life.

]]> 0
KFC South Africa ‘Spins’ for Add Hope Initiative Wed, 16 Sep 2015 20:32:20 +0000 ... Read more »]]> Wednesday, September 16, 2015

The KFC South Africa Supply Chain team recently hosted a ‘Spin-a-thon’ fundraiser to raise awareness and funds for their Add Hope initiative, a program designed to provide opportunities to give back in partnership with KFC.

The team approached family, friends and suppliers to sponsor them for every “km traveled” or to donate a lump sum. Virgin Active, the local community gym, donated their facilities to support the event where KFC Employees challenged other functions to join them spinning on stationary bikes to Add Hope for their Community. Spirits were high during the event with over 30 participants biking for more than 5 hours resulting in 4800 km or nearly 3,000 miles distance.

The KFC South Africa team was proud to announce they raised over $3,000 USD (41,000 ZAR) during the event which they will donate to a local charity during the month of September.

To learn more on how KFC employees are showing their huge hearts and giving back to their communities visit, .

]]> 0
KFC South Africa spearheading digital innovation with SoundBite experience Fri, 28 Aug 2015 14:11:32 +0000 ... Read more »]]> Friday, August 28, 2015

KFC South Africa combined great tasting food and local talent, with a first-of-its-kind KFC SoundBite music platform expereince in the KFC Willows, Bloemfontein restaurant. This flagship restaurant is showcasing ground-breaking technology and celebrating upcoming local artists with its customers.

The one-of-a-kind music platform turns the restaurant’s regular tables into interactive audio tables that boast illustrations by local artists, creating a digital experience where customers can interact directly with the table to play various sound tracks. By placing their elbows on the table’s surface consumers will engage in an immersive musical experience through game-changing technology known as Bone Technology.

In partnership with KFC, Gloo@Ogilvy, a digital division of creative agency Ogilvy & Mather, developed the SoundBite music platform experience. “KFC has been a fantastic partner, allowing us to experiment with bold new thinking and the KFC SoundBite table is a brilliant example of how we can use technology in new innovative ways to create excitement around the brand,” said Ben Evans, National Managing Director, Digital Portfolio, Ogilvy & Mather South Africa.

The KFC SoundBite project launched in partnership with young local musical talent, such as 2Lee Stark, Ginger Breadman, Lebo Lukewarm and Priddy Ugly. Through the sound waves, consumers will hear some of the selected artists’ latest hits using the KFC SoundBite technology. Customers can also find out more about their favorite artists by simply placing their smartphones on the table.

Check out the SoundBite experience in action by watching the video below:

]]> 0
KFC Africa’s Chief Executive Officer Camps Out To Raise Awareness For South Africa’s Homeless Thu, 09 Jul 2015 20:39:46 +0000 ... Read more »]]> Thursday, July 9, 2015

On one of the coldest nights in winter, South Africa’s CEO’s and business leaders, including KFC Africa Chief Executive Officer (CEO) Doug Smart, slept under the Johannesburg stars for one night, to create hope and a home for South Africa’s most vulnerable children.

The 702 Sun International CEO SleepOut challenge invites business leaders to engage business as a force for good, and show their compassion and commitment to social change by participating in a movement to raise funds and awareness in support of South Africa’s homeless and at risk children.

In support of this heart-warming initiative, KFC South Africa created an “Add Hope” Wall of Hope displaying solar powered jars containing questions asked by the children of Girls and Boys Town South Africa, a beneficiary partner of the event. The questions were directed to the participating business leaders to answer a question and switch on their lanterns as a representation of hope.

“Our KFC Wall of Hope was one of the main attractions for the evening, many of the CEOs interacted with our wall and posted great comments on our brand involvement. My experience was definitely one I will never forget, it was a big night, where KFC shone the light of Hope for many,” said KFC CEO, Doug Smart of the event.

To date, KFC has raised nearly $2 Million (R 24MM) to support the 702 Sun International Project. The company hopes this contribution will go a long way to helping the children of South Africa.

To learn more about Add Hope, please visit

]]> 0
KFC South Africa Celebrated Feeding 100,000 Children on World Hunger Day Fri, 12 Jun 2015 13:37:42 +0000 ... Read more »]]> Friday, June 12, 2015

In support of World Hunger Day on May 28, the KFC South Africa team launched the Add Hope “Bowl of Hope” exhibition. The giant bowl is a representation of the meals provided by Add Hope. Visitors were encouraged to donate their R2 into the bowl to help make a difference for the 100,000 children Add Hope feeds each day. The exhibition featured boards displaying information about the 100 beneficiaries Add Hope supports, detailing where customers’ R2 goes.

Add Hope beneficiaries and children, KFC staff, local media, special guests and South African celebrities attended a launch event held in Johannesburg on May 27 to reveal and celebrate the “Bowl of Hope” exhibition.

“At KFC, we truly believe that every day should include a nutritious meal to nourish and support a child’s development. We have been committed to the plight of hunger since launching our Add Hope initiative in 2009,” said KFC South Africa’s Chief Marketing Officer, Mike Middleton.

Two inspiring young adults, Luyanda and Sihanziwe, from the beneficiary; Afrika Tikunn, shared their ‘cradle to career’ stories at the launch event, detailing how their lives had been transformed through the support of Afrika Tikkun and the nutritious meals provided by Add Hope.

Over a period of four days, from May 28-31 the giant sized Add Hope “Bowl of Hope” was showcased to allow South Africans the opportunity to actively participate in adding hope and making a difference, by donating their R2 and making a wish of hope for the 100,000 children Add Hope feeds. The showcase raised a total amount of R25 700 from public contributions.

Since the inception of Add Hope in 2009, KFC has raised a total of R263 million (21,457,302 USD) to feed children nutritious meals daily. In 2014 alone Add Hope raised a total of R54 million (4,405,682 USAD).

]]> 0
KFC South Africa Shares Random Acts Of Kindness Sun, 08 Mar 2015 13:41:45 +0000 ... Read more »]]> Sunday, March 8, 2015

KFC South Africa shared random acts of kindness as part of the International day of ‘Random Acts of Kindness’ on February 17th, 2015. In a heart-warming video the team shared via social media using #RAK15, the KFC team is shown reaching out to three families in need. The social post attracted nearly 10,000 views resulting in increased awareness of KFC’s efforts across South Africa.

KFC’s CSR’s initiative, Add Hope, identified three families in Johannesburg who were in need of extensive support, and shared a plan to make their lives easier by providing a helping hand of kindness to make a difference at their home and for their family. As part of the ongoing initiative to provide food to children, Add Hope gave away essential food parcels to the three families, and will continue to assist them for the rest of the year, with monthly groceries.

The Sithole family is featured in the video below. The family lives in Itsoseng, just outside Johannesburg. There are 9 children in this family, who are cared for by Nomsando, who is only 24. To view this heartfelt experience and go behind the scenes of the food drop-off to the Sithole family, view the video below:

The #RAK15 campaign is headed by well-known social and media influencer in South Africa, Brent Lindique, who led the way in last year’s international trending campaign #ChangeOneThing. This year #RAK15 was also supported by the controversial and acclaimed local news show, Carte Blanche, and many other well-known local celebrities and everyday South Africans.

In the spirit of the #‎RAK15 campaign, KFC nominated Pick ‘n Pay to be a partner by donating food parcels to children in South Africa in efforts to ensure a better future and brighter hopes for South Africa’s youth.

To learn more about Yum! and its brands’ community initiatives please visit,

]]> 0
KFC South Africa urged fans to “Tag a Buddy, Win A Bucket” Wed, 11 Feb 2015 18:49:17 +0000 ... Read more »]]>

Wednesday, February 11, 2015

KFC South Africa launched an exciting end-of-year campaign in 2014 called ‘Tag A Buddy, Win a Bucket’ on social media. In efforts to reach a broader community and leverage peer social nominations to drive platform growth, this unique campaign incentivised KFC fans to get their friends involved for a chance to WIN a 21-piece bucket of KFC’s Original Recipe chicken. They were asked to tag a buddy on KFC South Africa’s Facebook page or Tweet their friends handle, and tell the brand why this friend deserves a bucket.By encouraging fans to share their love, KFC was able to achieve significant growth across social platforms in just eighteen days. They acquired over 61,000 new Facebook Fans, and over 6,000 new Twitter Followers, generating social chatter throughout the campaign.

KFC awarded four 21-piece buckets daily for eighteen days via community nominations to fans and their peers, resulting in great engagement for the brand.

To join in the KFC social conversation, visit us on Facebook OR on Twitter @KFCSA. We’ll see you all in the socialsphere.

]]> 0
31 Days of Hope, Thousands of Meals at KFC South Africa Thu, 20 Nov 2014 13:43:51 +0000 ... Read more »]]> Thursday, November 20, 2014

KFC South Africa has concluded its “31 Days of Hope” campaign, which just during the month of October raised US$340,000 for hunger relief. This brings the brand’s 2014 hunger relief total to US$4.8 million, funds that will enable KFC continue to help feed 70,000 South African children each day.

The campaign, part of the brand’s Add Hope activities, shared a series of videos featuring children who receive WFP meals. Each video included a child explaining what he or she hopes to achieve in life, a heart-warming way to emphasize the importance of nutritious meals to growth, development and success.

“We would like to send a special thank you to all the children from the beneficiaries we support who shared their hopes and dreams, allowing us to take South Africans on a journey of hope this World Hunger Month,” said Lauren Turnbull, CSR and Sponsorship Manager, KFC South Africa.

David Brown from Joint Aid Management South Africa, one of Add Hope’s partners on the ground, said the program is essential to his organization’s work. “The funding we get for our feeding program from Add Hope makes it possible for us to give thousands of children a better start in life by ensuring they have food in their tummies, so we can focus on other needs such as education, health and infrastructure development,” he said. “Add Hope provides us with around 30 percent of our funding, and this gives us a way to help the children achieve their dreams.”

]]> 0
KFC South Africa Asks “What Do You Hope for in Life?” Thu, 16 Oct 2014 13:48:46 +0000 ... Read more »]]> Thursday, October 16, 2014

As KFC South Africa encourages customers to Add Hope during its World Hunger Relief campaign, the brand is also sharing some very important voices – the ones of children who benefit from the donations.

For each of “31 Days of Hope,” KFC is posting a YouTube video of a child answering the question, “What do you hope for in life?” After 10 days of posts, answers have ranged from ballerina to fireman to astronaut.

Take a look at some of the children’s video messages below, then check back for a new video each day on KFC’s YouTube channel.




]]> 0
Pizza Hut Arrives in South Africa with Local Flavors, International Favorites Mon, 29 Sep 2014 19:03:28 +0000 ... Read more »]]>

Monday, September 29, 2014

Pizza Hut South AfricaPizza Hut is bringing a slice of global value topped with Mzanzi tradition to South Africa, opening its first restaurant in Africa Sept. 18.

Located in Johannesburg, the restaurant features a modern design, digital menu boards and free Wi-Fi, as well as online ordering and delivery. In addition to the brand’s international favorites, the menu includes popular items that appeal to local taste preferences, such as Boerewors sausage and pizza made with Peri-Peri sauce.

“Africa is an emerging continent with more than one billion people and endless possibilities for us to grow Pizza Hut over the long-term,” said Scott Bergren, CEO, Pizza Hut and Chief Innovation Officer, Yum! Brands. “We’ve just scratched the surface of growth and we’re aggressively accelerating Pizza Hut’s development across the Delivery, Express, and Dine-In channels globally.”

“South Africa is a huge opportunity for Pizza Hut with its rapidly growing middle class and progressive consumers who love pizza,” said Randall Blackford, General Manager, Pizza Hut Africa. “We have a great team that knows how to do business in South Africa and we’re confident that it can become a sizeable business for Pizza Hut in the future.”

Pizza Hut plans to open more restaurants in South Africa in 2014, creating approximately 200 local jobs. Over the next three years, the company expects to open dozens of stores in the country, employing more than 2,500 people. In addition to growth in South Africa, the brand also plans to expand to Namibia, Angola and Zambia over the next year.

]]> 0