India – Yum! Brands http://www.yum.com A World with More Yum! Fri, 17 Nov 2017 01:17:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.2 #KFCWishBucket Makes Kids’ Dreams Come True in India http://www.yum.com/kfcwishbucket-makes-kids-dreams-come-true-in-india-2/ http://www.yum.com/kfcwishbucket-makes-kids-dreams-come-true-in-india-2/#respond Thu, 07 Jan 2016 13:54:47 +0000 http://www.yum.com/?p=569 ... Read more »]]> Monday, September 29, 2014

KFC India has turned a challenge from non-profit organization 17000 ft Foundation into reality, building playgrounds and libraries for children in the remote village of Ladakh.

A team from KFC travelled to Kahltse where they helped set up the playground and library at the Jamyang Khalstse Lamdon School. The team also joined the local community Sept. 12th for an event to dedicate the libraries and playgrounds to the Ladakhi children.

The initiative, which grew out of the brand’s #KFCWishBucket campaign, encouraged fan participation on social channels, resulting in:

  • 8.2 million impressions in India
  • 18.8 million global impressions
  • 15,000 individual tweets

Check out scenes from the event in the video below:

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Yum! Restaurants India recognized at IDA Awards for Training and Assessment Practices http://www.yum.com/yum-restaurants-india-recognized-at-ida-awards-for-training-and-assessment-practices/ http://www.yum.com/yum-restaurants-india-recognized-at-ida-awards-for-training-and-assessment-practices/#respond Tue, 22 Sep 2015 14:10:37 +0000 http://www.yum.com/?p=598 ... Read more »]]> Tuesday, September 22, 2015

Yum! Restaurants India was recently recognized at the IDA Awards in the category of ‘Content, Training & Assessment’ for its world class training tools.

The IDA Awards, organized by India Didactics Association, showcases industry benchmarks for innovation and quality in the education and training domain.

It has always been Yum! India’s endeavor to create relevant, world-class training tools that serve the Company’s business objectives. And winning this award is a testimony to the Yum! India team’s intentionality of ‘Building People Capability’.

The IDA Awards judging panel consists of distinguished educationists and industry experts from India and across the globe. There were a total of 250 applications across 10 categories, which were assessed on the 5 evaluation criteria of the IDA Awards – Innovation, Implementation, Impact, Sustainability and Scalability in the field of training.

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Yum! Restaurants India announces its Swachh SwaYUM Community campaign http://www.yum.com/yum-restaurants-india-announces-its-swachh-swayum-community-campaign/ http://www.yum.com/yum-restaurants-india-announces-its-swachh-swayum-community-campaign/#respond Wed, 04 Feb 2015 13:42:47 +0000 http://www.yum.com/?p=551 ... Read more »]]> Tuesday, February 24, 2015

In recognition of the Government of India’s national level campaign Swachh Bharat Abhiyaan, Yum! Restaurants India recently launched its Swachh SwaYUM initiative, a cleanliness drive across India. Over 10,000 KFC, Pizza Hut and Taco Bell employees mobilized across 81 cities to clean areas around 400 restaurants as part of the Swachh SwaYUM initiative. The tremendous effort has resulted in Yum! India’s employees and franchisees cleaning over 400 km in the country.

Commenting on the initiative Niren Chaudhary, President, Yum! Restaurants India said, “At Yum! India, our mission is Growth with a ‘Big’ Heart because we want to grow our business, our people and the communities that we are a part of. The Swachh SwaYUM campaign is an initiative to contribute and give back to the community in which we operate and with the help of our 10,000 employees, we were able to spread awareness and clean over 400 kms. We are proud to see each of our employees take up the pledge to make their contribution towards a cleaner India. This is our contribution to Prime Minister’s vision of a Clean India by 2nd October 2019.”

Yum! India is dedicated to the Clean India vision and has partnered with NGO FORCE to adopt a village and create sanitation and hygiene awareness within the community. Yum! India will also conduct a cleanliness drive twice a year as a part of Swachh SwaYUM’s ongoing commitment.

To learn more about Yum! Brands’ community initiatives, visit www.yumcsr.com

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#KFCWishBucket Makes Kids’ Dreams Come True in India http://www.yum.com/kfcwishbucket-makes-kids-dreams-come-true-in-india/ http://www.yum.com/kfcwishbucket-makes-kids-dreams-come-true-in-india/#respond Mon, 29 Sep 2014 13:52:02 +0000 http://www.yum.com/?p=567 ... Read more »]]> Monday, September 29, 2014

KFC India has turned a challenge from non-profit organization 17000 ft Foundation into reality, building playgrounds and libraries for children in the remote village of Ladakh.

A team from KFC travelled to Kahltse where they helped set up the playground and library at the Jamyang Khalstse Lamdon School. The team also joined the local community Sept. 12th for an event to dedicate the libraries and playgrounds to the Ladakhi children.

The initiative, which grew out of the brand’s #KFCWishBucket campaign, encouraged fan participation on social channels, resulting in:

  • 8.2 million impressions in India
  • 18.8 million global impressions
  • 15,000 individual tweets

Check out scenes from the event in the video below:

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KFC India Is Turning Clicks to Bricks http://www.yum.com/kfc-india-is-turning-clicks-to-bricks/ http://www.yum.com/kfc-india-is-turning-clicks-to-bricks/#respond Mon, 08 Sep 2014 13:54:51 +0000 http://www.yum.com/?p=571 ... Read more »]]> Thursday, September 18, 2014

KFC India is helping build libraries and playgrounds for children in rural Ladakh, doing so not just brick by brick but also click by click.

The effort is part of the brand’s #KFCWishBucket campaign, which originated in December 2013 as a way to help grant holiday wishes to social media users who tweeted using that hashtag. At that time, requests ranged from gadgets to providing blankets for those in need.

On Sept. 2nd this year, KFC received a much larger request from 17000 ft. Foundation, an organization dedicated to strengthening educational opportunities for children in the remote schools of Ladakh, an area with minimal infrastructure and resources:

Since partnering with 17000 ft. Foundation to fulfill the unique wish, KFC has engaged fans and celebrities via social, with #KFCWishBucket tweets generating more than 8000 public mentions. The playgrounds and libraries come alive with every tweet: after including the hashtag in their post, fans see a virtual brick containing their profile photo added to the digital representation of the project at KFCwishbucket.com.

“This is our biggest #KFCWishBucket program yet,” said Niren Chaudhary, President, Yum! India. “We feel privileged to make a difference in these schools of Ladakh which operate in such a harsh terrain, struggling with bare minimum infrastructure.”

“This is truly in the spirit of giving back to the community,” said Sujata Sahu, Founder, 17000 ft. Foundation. “We are glad that responsible corporations like KFC are willing to make that difference”.

Twitter screen shots Twitter screen shots


Twitter screen shots Twitter screen shots

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Yum! India Growth Plans Focus on Belief in All People http://www.yum.com/yum-india-growth-plans-focus-on-belief-in-all-people/ http://www.yum.com/yum-india-growth-plans-focus-on-belief-in-all-people/#respond Tue, 08 Jul 2014 19:47:38 +0000 http://www.yum.com/?p=496 ... Read more »]]> Wednesday, July 8, 2014

Yum! India expects to add 15,000 team members by the end of 2015. And Company leaders hope many of them will share a common trait—they will be women.

Chief People Officer Sanchita Singh said the division’s plan to grow from 301 to 500 restaurants presented a tremendous opportunity to increase its number of female team members, who currently account for 30 percent of restaurant staff. “We believe that diversity plays a critical role to the long-term success of the business and a diverse workforce makes for a stronger, more open organization,” said Singh.

KFC India demonstrates belief in all people through staffing its Darjeeling location with an all female crew. Since its opening, the pilot store has experienced positive customer feedback and low attrition; only one team member has left in six months.

“This all-women run store model has been greatly encouraged, not just by the business success it has achieved and business metrics it has generated, but also by the pride and enthusiasm that the crew has shown in delivering consumer satisfaction,” explained Singh.

Singh said Yum! is considering the possibility of replicating the all-female team member model at additional restaurants. This comes at a time that regulatory agencies are evaluating strategies to boost career opportunities for Indian women. The country’s Securities and Exchange Board (SEBI), which regulates the securities market, is working to address the disparity of women comprising 40 percent of the total workforce but only seven percent of board-level positions. The SEBI is amending its stock exchange listing agreement to require that listed companies have at least one female board director by Oct. 1, 2014.

“Yum! believes in empowering women right from the restaurant floor,” said Singh. “We will continue to focus on building our workforce with a strong agenda of creating positive employment opportunities to build diversity and inclusion.”

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Yum! India Recognized for Specially-Abled Initiatives http://www.yum.com/yum-india-recognized-for-specially-abled-initiatives/ http://www.yum.com/yum-india-recognized-for-specially-abled-initiatives/#respond Mon, 24 Mar 2014 14:07:49 +0000 http://www.yum.com/?p=592 ... Read more »]]> Monday, March 24, 2014

Yum! India received a 2014 Economic Times Retail Award for its focus on employee diversity, specifically its commitment to hiring team members with hearing and speech impairments. Yum! India President Niren Chaudhary accepted the award on behalf of the company at a ceremony on March 21st.

The awards program, sponsored by The Economic Times and the Retailers Association of India, celebrates excellence in business operations, customer service, merchandise mix and corporate social development. As part of the judging process, companies are evaluated on their innovation and impact of specific programs on associates’ lives.

Yum! won in the diversity category based on its commitment to hiring and training hearing- and speech-impaired associates. Yum! India currently has 20 specially-abled restaurants, in which 67 percent of the staff has a hearing or speech impairment. By 2015, the brand plans to hire 1,000 hearing- and speech-impaired team members and operate 50 specially-abled restaurants.

To learn more about how Yum!’s Huge Heart is changing lives in India, watch KFC team member J. Srikanth’s story in the video below.

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Yum! India – On the Ground Floor of Opportunity http://www.yum.com/yum-india-on-the-ground-floor-of-opportunity/ http://www.yum.com/yum-india-on-the-ground-floor-of-opportunity/#respond Mon, 03 Feb 2014 14:21:33 +0000 http://www.yum.com/?p=624 ... Read more »]]> Monday, February 3, 2014

With a population of more than 1.2 billion people – 65 percent of whom are under the age of 35 – India is predicted to have the largest consuming class in the world by 2030. And with less than one restaurant per million people currently, the runway for growth is long. Yum! India is the largest, fastest growing restaurant company in the nation’s $94 billion food service market and expects to have approximately 1,000 restaurants and 50,000 associates by 2015.

Iconic Brands with Broad Appeal

Since KFC first entered India in the1990s, Yum! India has grown to 733 restaurants as of Q4 2013 – approximately 25 percent are company-owned and 75 percent are franchises.

KFC is the fastest growing QSR brand in India, more than quintupling in size over the last five years (2008 – 45 KFCs, 2013 – 361 KFCs). The iconic, youthful brand has flourished in India as a result of affordable and innovative products serviced in contemporary locations such as our Goa restaurant. KFC India has over 5 million Facebook fans, more than any other QSR in India, and engages with consumers via social media programs and “Radio KFC,” a branded in-restaurant station.

Pizza Hut has been named India’s most trusted food service brand for the past seven years recognized for its innovative “Pizzas and More” menu and service in its dine-in restaurants. A first-of-its-kind, Hut.Cafe opened in 2013 in Kolkata, offering coffees, smoothies and desserts in addition to the Pizza Hut menu.

Taco Bell was introduced in India in 2010 and has four restaurants in the city of Bangalore. The brand offers new formats and flavors developed to appeal to Indian customers, many of whom experience Mexican food for the first time through Taco Bell. A new “Urban Fresh” restaurant launched in 2013 and features an “open” kitchen to showcase food preparation to customers.

Growth with a Big Heart

Yum! India believes strongly in giving back to local communities where its business operates, making a positive difference in the lives of all its customers, associates, franchisees and their families. Some of these initiatives include:

  • World Hunger Relief: In 2013, Yum! India partnered with Smile Foundation and Bollywood star Sharman Joshi to start the Hunger to Hope Kitchen, which will help feed at least 2,000 children over the next year.
  • Specially-Abled Restaurants: Since 2008, 20 restaurants where hearing/speech impaired account for 67 percent of staff.
  • Yum! Academy: Since 2012, has trained 54 specially-abled youth for retail jobs.
  • Green Restaurants: In 2013, a KFC in Chennai became LEED Gold certified, achieving the highest score in the Yum! system to-date.

“As we grow our business, we also invest in the local communities with an aim to make a positive impact in the lives of millions of people. Our India business has been making incredible progress, laying the foundation for similar emerging markets where the consuming class is likely to double in five years. We maintain a positive outlook on the Indian market and look forward to reaching the 1,000th restaurant milestone by 2015,” said Niren Chaudhary, president, Yum! India.

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