Australia – Yum! Brands A World with More Yum! Wed, 17 Jan 2018 13:42:28 +0000 en-US hourly 1 KFC Australia Reveals (Almost) Everything on Open Kitchen Day Wed, 24 Sep 2014 19:05:33 +0000 ... Read more »]]>

Tuesday, September 2, 2014

KFC Australia gave customers a look at everything but the secret recipe during its first ever Open Kitchen Day Aug. 23.

Nearly 2,000 consumers registered online and attended RGM-hosted tours to see firsthand how KFC cooks prepare Original Recipe Chicken.

Among the guests were food and health government officials, advocacy groups, food bloggers, nutritionists and consumers. Visitor Shauna Anderson, who reported on the event for popular Australian lifestyle website Mamamia, said seeing this side of KFC resonated with her as a woman and mother.

“I was allowed to bring my five-year old son, Odie with me (such a cool work place, if only others were so accepting of working Mums) and a few things made me eat my words – the main one being the fact that all the chicken is fresh – not frozen – and they actually prepare the whole kit and caboodle on site,” said Anderson.

Guests did not leave with empty stomachs – at the end of the tour, they were given two pieces of Original Recipe Chicken that was made in front of them.

“The feedback has been that the teams and stores participating were sparkling!” said Darren Stanbridge, Chief Operations Officer, KFC SOPAC. “The reaction from our guests was very positive with lots of genuine interest in our business.”

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KFC Australia Customers Show Their Buns – and Hope for Free Burgers Wed, 13 Aug 2014 19:08:35 +0000

Wednesday, August 13, 2014

KFC Australia has issued a saucy social challenge to fans: snap your best KFC bun pic and post it to Instagram tagged with @kfcaustralia and #kfcohyeah. The prize? A year’s supply of KFC burgers.

Check out the competition kick-off video and some of the photos fans are posting:

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KFC Australia Gives New Meaning to ‘Fashion Forward’ Mon, 11 Aug 2014 14:34:45 +0000 ... Read more »]]> Monday, August 11, 2014

Carpet UnderlayThe carpet underlay shown here is similar to what will be made from the repurposed uniforms.

KFC Australia team modeling new uniformsKFC Australia team members model the brand’s new uniforms

As KFC Australia uniforms get a new look in the coming months, the ones they’re replacing will be getting a new purpose.

Approximately 60,000 old uniforms will be transformed into 25,000 sq. meters (269,000 sq. feet) of commercial grade carpet underlay. The brand announced the plan to divert the uniforms from landfill earlier this year on World Environment Day.

“It’s incredibly important that we look for ways to repurpose unneeded products from our stores and reduce waste and energy consumption across our entire restaurant network,” said KFC Australia Chief Supply Chain Officer Michael Clark, noting the project presented significant operational and logistical challenges that “forced KFC to really think outside the box.”

To collect uniforms from more than 600 stores across the country, KFC will partner with its existing food delivery suppliers Cutfresh and Unifresh. The suppliers will pick up the uniforms during routine deliveries, then send the 7,000 kilograms (15,000 pounds) of materials from their distribution centers to Pacific NonWovens, a fiber technology company that will handle the repurposing.

To collect uniforms from more than 600 stores across the country, KFC will partner with its existing food delivery suppliers Cutfresh and Unifresh. The suppliers will pick up the uniforms during routine deliveries, then send the 7,000 kilograms (15,000 pounds) of materials from their distribution centers to Pacific NonWovens, a fiber technology company that will handle the repurposing.

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KFC Australia urges consumers to “Ditch the Device and ‘Stop and Smell the Chicken'” Thu, 27 Feb 2014 19:18:25 +0000 ... Read more »]]>

Thursday, February 27, 2014

KFC Australia is urging consumers to take a minute to appreciate your co-workers, spend quality time with your family and most of all – put down your mobile devices during dinner in their new ads that suggest it’s time to “Stop and Smell the Chicken.”

The current campaign implies that many people don’t take enough time out to appreciate life’s everyday moments. Part of the problem, according to a survey of 1,055 Australians, is that many people are too technologically connected.

67 percent of those surveyed admitted to being distracted by personal devices at mealtime, while 73 percent expressed frustration with friends or family checking such devices during meals. KFC RGMs have noticed both in their restaurants, prompting the campaign.

“It’s not uncommon for us to see customers using personal devices in KFC restaurants when they’re sitting by themselves, but what’s surprising is we often see groups of people buy a meal together then not speak to each other as they’re too busy with their phones and tablets,” said KFC SOPAC, Chief Marketing and Development Officer Nikki Lawson. One in four people surveyed admitted spending five minutes or more per meal using personal devices – that’s at least 5,460 minutes spent on phones at mealtime every year.

To help Australians connect with each other in person, KFC is offering Mobile Collection Buckets at its Northmead restaurant from Feb. 25 to March 3, encouraging customers to ditch their devices and start a face-to-face conversation. The brand has also issued a challenge to Australian technology guru and TV, radio and internet commentator Trevor Long: spend a week without technology while eating with family and friends. Long says he’s up for it.

“I can imagine the challenge will be quite difficult, given my career requires me to regularly engage with the best technology has to offer,” said Long. “Most of my family meals are spent with everyone having some kind of gadget in their hands, but I’ve realized that while I might be connecting with people online, I’m missing a great opportunity to connect with the people that I’m sharing a meal with.”

Check out the commercials below – but not at mealtime, of course!

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CRICKET FANS TAKE FLIGHT IN KFC AUSTRALIA’S GREEN & GOLD SKYBOX Fri, 03 Jan 2014 19:19:54 +0000 ... Read more »]]> Aussies get bird’s eye view of Ashes with KFC’s restaurant in the sky

Sydney, Australia, January 3, 2014

80 lucky cricket fans have won tickets to KFC’s Green & Gold SkyBox – a restaurant in the sky at the Sydney Cricket Ground (SCG), with superior views of the 2013-14 Commonwealth Bank Ashes Test Series in Sydney, taking flight for the first time today.

Hovering 40 metres above the SCG, the KFC Green & Gold SkyBox is an open-aired restaurant seating up to 20 guests that offers selected ticket winners the opportunity to watch Test Cricket from an unbeatable vantage point.

“KFC is giving Australian cricket fans the chance to experience the Ashes from a new perspective with the KFC Green & Gold SkyBox,” said Valerie Kubizniak, KFC Marketing Director. “As a proud and long-standing partner of Australian cricket, we wanted to add to the excitement of the game by offering fans a fun and completely unique experience.

“In addition to the fantastic views, SkyBox ticket winners will enjoy a complete restaurant experience in the air, with a hot KFC meal served on every flight,” added Kubizniak.

The launch of the KFC Green & Gold SkyBox follows the dramatic transformation of five key KFC restaurants across Australia from England’s red and white colours to Australia’s green and gold. As a Gold Partner of Cricket Australia, KFC also launched an Aussie burger and English burger to further ignite rivalry between the two teams this season. KFC’s Green & Gold campaign forms part of its 11th year sponsoring cricket in Australia.

The KFC Green & Gold SkyBox takes flight 18 times across the first two days of the Sydney Test Match (3rd and 4th of January), with each flight elevating guests above the SCG for approximately 23 minutes.

For more images of the SkyBox experience, please visit

For more information about KFC’s Green & Gold rebrand, please visit

Issued by Edelman on behalf of Yum! Restaurants International

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