Add Hope – Yum! Brands A World with More Yum! Wed, 17 Jan 2018 13:42:28 +0000 en-US hourly 1 One ‘Can’ Make a Difference – KFC South Africa Celebrates Nelson Mandela Day Tue, 18 Jul 2017 13:52:39 +0000 ... Read more »]]> Since 2009, July 18 has been recognized around the globe as Nelson Mandela Day.  The official United Nations holiday, also Mandela’s birthday, honors the humanitarian’s lifetime achievements and service not only in South Africa, but throughout the world. It is a day to reflect on what we have done and what we can continue to do to make the world a better place.

This year, in celebration of Nelson Mandela Day, KFC South Africa is hosting its One ‘Can’ Make a Difference event on its corporate campus. Employees will have the opportunity to participate in a can-struction activity, where donated canned goods will be made into an art installation before being packed up and distributed to Add Hope beneficiaries in order to feed those in need.

KFC South Africa’s goal is to reach 670 cans and pack them for distribution in under 67 minutes—a tribute to Nelson Mandela’s 67 years of service when the holiday was established.

The Nelson Mandela Foundation encourages global citizens to take action—no matter how big or small—and live every day as Nelson Mandela Day.

Read more about Nelson Mandela Day here.

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KFC South Africa’s Add Hope Program Sees Record Donations Tue, 13 Jun 2017 18:19:23 +0000 ... Read more »]]> Last week, KFC South Africa’s Add Hope initiative achieved a record high of R1.2 million in donations in one week.

This milestone came after a successful campaign for the month of May, as the KFC Add Hope team rallied South Africans to come together in the Hope Against Hunger challenge, raising a total of R4.8 million for the month, and raising awareness for International World Hunger Day.

KFC’s global Add Hope initiative began in South Africa, and since its inception, the inaugural program has raised over R387 million through KFC contributions and customer donations.  Every cent of customers’ R2 donations goes toward feeding children in local communities. With this generosity, the Add Hope program is able to feed over 120,000 South African children nutritious meals every day.

In celebration of Add Hope’s most successful week to date, KFC South Africa enlisted The Hope Squad, a group of individuals whose lives have been positively impacted by Add Hope, to visit local stores and share virtual reality experiences with customers, showing them where their R2 donations go.  Some of the organizations that benefit from Add Hope donations around the country include JAM, Boys & Girls Clubs of South Africa and Africa Food for Thought.

To experience these Add Hope partnerships for yourself, check out the videos below:

To read more about KFC South Africa’s Add Hope initiative, click here.

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KFC South Africa launches ‘Add Hope’ TV ad for World Hunger Month Fri, 30 Oct 2015 20:30:34 +0000 ... Read more »]]> Friday, October 30, 2015

KFC’s Add Hope initiative feeds more than 100,000 children in South Africa every day. This year, to drive awareness of the initiative KFC launched the brand’s first-ever Add Hope TV advertisement during World Hunger Month this October. The advertisement brings to life the difference a nutritious meal can make for a child.

Even more special, is the fact that the creative direction for the commercial was inspired by using nearly 1,000 drawings created by 250 children at Afrika Tikkun, one of Add Hope’s local beneficiaries. To learn more about Add Hope please visit:

Watch the behind-the-scenes video below to see how the creative team managed to bring this beautiful story of hope to life.

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KFC South Africa ‘Spins’ for Add Hope Initiative Wed, 16 Sep 2015 20:32:20 +0000 ... Read more »]]> Wednesday, September 16, 2015

The KFC South Africa Supply Chain team recently hosted a ‘Spin-a-thon’ fundraiser to raise awareness and funds for their Add Hope initiative, a program designed to provide opportunities to give back in partnership with KFC.

The team approached family, friends and suppliers to sponsor them for every “km traveled” or to donate a lump sum. Virgin Active, the local community gym, donated their facilities to support the event where KFC Employees challenged other functions to join them spinning on stationary bikes to Add Hope for their Community. Spirits were high during the event with over 30 participants biking for more than 5 hours resulting in 4800 km or nearly 3,000 miles distance.

The KFC South Africa team was proud to announce they raised over $3,000 USD (41,000 ZAR) during the event which they will donate to a local charity during the month of September.

To learn more on how KFC employees are showing their huge hearts and giving back to their communities visit, .

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KFC South Africa, WFP Take 67 Minutes to Add Hope Fri, 25 Jul 2014 13:59:43 +0000 ... Read more »]]> Friday, July 25, 2014

In observance of former president Nelson Mandela’s birthday July 18, KFC South Africa associates teamed up with volunteers from the World Food Programme to help feed hungry Johannesburg families.

In 2009, the United Nations General Assembly endorsed the Mandela’s birthday as an international day. Throughout the country, South Africans dedicate 67 minutes of the day—symbolic of the leader’s 67 years spent working for social justice—to volunteer efforts. Mandela Day 2014 was the first since the leader’s death last December.

For their 67 minutes, KFC associates packed 1309 food parcels at the Johannesburg RSC. A portion of those were later delivered to families in the nearby township of Zandspruit. Others will feed children served by KFC’s Add Hope partners.

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KFC South Africa Inspires Customers to #ChangeOneThing, Add Hope Fri, 28 Feb 2014 14:08:25 +0000 ... Read more »]]> Friday, February 28, 2014

When a social media craze known as #NekNomination went viral earlier this month, KFC South Africa identified an opportunity to harness the buzz to help in their efforts to feed hungry children.

The #NekNomination trend began with social media users completing various acts, posting a video of it online and then nominating someone via their posts to follow suit within 24 hours. As that idea gained traction, it evolved into a pay it forward movement called #ChangeOneThing, which challenged people to do something good by giving back, and then tag someone else to do the same.

KFC South Africa was the first QSR to take up the #ChangeOneThing challenge. The brand posted a video on its social media channels inviting customers to donate R2 (US$0.20) in-store or online to its Add Hope program, which feeds more than 40,000 South African children every month. KFC South Africa Managing Director Doug Smart kicked off the video call to action with a R25,000 (US$2,322) donation from the brand, further explaining that KFC would match all Add Hope donations received between Feb. 6th-9th. You can watch the kickoff video here.

KFC customers proved eager to join the #ChangeOneThing movement. Their donations, coupled with the brand’s match, raised nearly US$54,000 over the four-day period. In addition, a range of KFC suppliers and partners donated more than US$8,000, which the brand also matched, bringing the campaign total to more than US$70,000.

The kickoff video generated great buzz and coverage in prominent online media, such as EWN, The Citizen and SA People. On social media, the videos received a total 5,179 views, 606 likes, 299 shares and 116 comments, with a sentiment that was overwhelmingly positive. Watch the thank you video below.

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