Taco Bell: Feeding People’s Life With Más
Apr 28, 2016
Taco Bell Corp. is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. But at their core, they are a business fueled by much more than food. Their purpose is to feed people’s life with más: engaging with and supporting the communities they serve, investing in the potential of their team members and today’s youth through education, and evolving their menu and restaurant design to meet the needs of their customers.
Since 1962, Taco Bell has been a brand known for its firsts – the first in the industry to offer free drink refills, one of the firsts to post ingredient statements online and to launch mobile ordering and payment app. And we’re always doing things differently, adding their unique Taco Bell twist to everything they do. Now they’re sharing the heart and purpose of their brand with that same twist-on-the-traditional—pulling back the curtain on work they’re proud of across the categories of food, education, job training and environment.
“At Taco Bell, we’re all about pushing the envelope, thinking differently and bringing our fans the unexpected. Bold moves and commitments have always been part of our business, and our approach to telling our Purpose story is no different.” Said Brian Niccol. “ Because, at Taco Bell, we want to do more—and be more—for our customers, team members, restaurants and communities. We remain committed to listening to the needs of our team members and fans, constantly evaluating opportunities to improve and evolve, making changes that matter, and most importantly, bringing everyone along for the journey.”
Taco Bell believes that passion, creativity, confidence and opportunity have the power to inspire the unexpected. This belief pushes them every day to be more and do more for their customers, team members, restaurants and communities, ultimately delivering more than what’s expected. Like everything else they do, they’ll share programs and activities at the heart of their brand in their own way and bring their unique Taco Bell twist to a traditional CSR report.
They are making some big commitments and going all-in to meet them, and are inviting their fans to be part of the journey. Stay tuned for más.
To read more about Taco Bell’s 2015 CSR story please visit www.yumcsr.com