Yum! Charities
Giving Around the Globe
Our impact stretches far beyond the U.S. We are deeply committed to making positive changes in all the countries in which we operate. Here are just a few examples:
China
KFC China and the China Youth Development Foundation (CYDF) established The KFC China First Light Foundation in 2002 to help students in need. This scholarship fund is the first of its kind in the country and introduces recipient students to three aspects of "help" - receiving help via the scholarship money and opportunities, engaging in self-help via work-study employment opportunities with Yum!, and helping others in social service. The project has been funded for 10 years with an investment of $4.7 million US dollars. It will provide financial aid to students at approximately 40 colleges and universities in 15 cities including Tianjin, Guangzhou, Shenzhen, Chengdu and Wuhan, at an average of $620 US dollars per year per student. To date, an equivalent of 2,820 (annualized) students have received this scholarship.
Australia
YRI Australia's two major community activities are The Millennium Foundation and Reach.
The Millennium Foundation raises funds in support of critical medical research at one of Australia's largest teaching hospitals and research facilities. YRI Australia is directly involved in several fundraising initiatives throughout the year that include suppliers, franchisees, customers and associates. In 2002, YRI Australia was recognized by the Foundation for achieving the $1 million fundraising milestone in its 10-year association. To date, YRI Australia has raised more than $7 million for medical research.
Reach is an organization targeted at reducing youth suicide by providing peer-group support and teaching life skills to teenagers. In the past four years, KFC Victoria has supported Reach with fundraising activities, including encouraging associates to volunteer to help run and facilitate many of the specific youth-orientated programs.
Additional Market Initiatives
We support many other worthy causes financially and through associate volunteerism all around the globe. For example, KFC and Pizza Hut Thailand are building new elementary schools in impoverished villages across the Kingdom.
In South Africa, we financially support the SOS Children's Villages, which runs home-based villages for children from disadvantaged communities. In 2007 we donated Rand 1,365,674.00.
In South Korea, the "Pizza Hut Korea Sharing Love Trailer" program has been feeding 50 to 100 children and disabled people per month since May 2004. The program is run out of a large mobile kitchen that tours, on average, four times per month and brings food and games to people throughout South Korea. The trailer is staffed by Pizza Hut associates.