More than 800 million people around the world are starving, and the situation is getting worse every day because there is a global food shortage.  Your urgent help is needed now!

Join Yum! Brands and our 35,000 restaurants worldwide by donating right now to the World Food Programme (WFP), or by writing your Representative in Congress today.  Please help save lives.

About World Hunger Relief Week 2007

Yum! Brands' inaugural World Hunger Relief Week in October 2007 leveraged the power of its restaurants around the world to bring awareness, volunteerism and fundraising to the fight against global hunger with the United Nations World Food Programme.

Nearly 1,000,000 employees, franchisees and their families from Yum!, KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food volunteered millions of hours to aid hunger relief efforts in communities worldwide. Our global fundraising during World Hunger Relief Week also raised US$16 million for the World Food Programme.

World Hunger Relief Week has three objectives:

Goal # 1:  Raise worldwide awareness about the hunger problem

• World Hunger Relief Week 2007 drove awareness wide and deep, reaching 1.5 billion people in 95% of the world’s countries.

Goal #2:  Inspire volunteerism

• World Hunger Relief Week 2007 created the world’s LARGEST volunteer movement, mobilizing approximately 1,000,000 employees who provided 4 million volunteer hours to aid hunger relief efforts in communities around the world (a $75,000,000 million value).

Goal #3:  Raise cash to donate to the United Nations World Food Programme and other hunger relief agencies to save lives

• $16,000,000 million was raised worldwide during World Hunger Relief Week for WFP and other hunger relief agencies around the globe.

Making an Impact and Saving Lives

By leveraging the company’s global scale, 1.6 million people were saved from starvation.

• 11,000,000 pounds of food were donated to homeless shelters and soup kitchens across the U.S.
• The total value of monetary donations, food donations, awareness campaign, volunteer hours: $187,000,000.

Money that was raised for the World Food Programme through World Hunger Relief Week 2007 helped to:

• Feed 8.2 million school meals to more than 41,000 children in Guatemala, El Salvador, Rwanda, Lesotho, India, Sri Lanka, and Indonesia

• Provide emergency funding to allow the school feeding program in Ethiopia to continue for another year, reaching 438,000 primary school age children

• Provide Emergency Assistance to:
  • Bolivia – provided 100,000 people affected by floods with fortified meals for one month.
  • Somalia – provided 685,000 people affected by civil conflict with fortified meals for one month.
  • Pakistan – provided 132,000 people affected by floods with fortified meals for one month
  • Peru – provided 7,500 survivors of an earthquake with rice
  • Bangladesh – provided 209,000 victims of Cyclone Sidr with fortified meals for one month

World Hunger Relief Week 2008 will take place this fall.

Together, we can stop the dying, and start the living. We can move from hunger to hope. Thank you for being a part of this important movement.

The History of World Hunger Relief Week

Yum! Brands (NYSE:YUM), is the world’s largest restaurant company with more than 35,000 restaurants in more than 110 countries and territories, and parent of the KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food brands. Yum! and its brands have been committed to fighting hunger for more than a decade by donating $50 million of prepared food annually to the underprivileged in the United States. The company also has been the primary sponsor of the Dare to Care Food Bank based in Louisville, Kentucky for seven years. Company employees volunteer in hunger-relief efforts in local communities.

In October of 2007, the company celebrated its 10th anniversary and wanted to mark the milestone in a significant way that would also make a positive impact on the world. Yum! decided to launch the world’s largest public-private effort ever to combat hunger called “World Hunger Relief Week” (October 14-20, 2007) which focused on raising global awareness of hunger issues, volunteerism and donations to benefit the United Nations World Food Programme (WFP).

World Hunger Relief Week addresses the harsh reality that there are 850 million people suffering from hunger every day. More people die from hunger each year than from war, tuberculosis and AIDS combined. In fact, every five seconds, a child somewhere dies from hunger.

Yum! Brands inaugural World Hunger Relief Week leveraged the power of its restaurants around the world. Nearly one million Yum!, KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food employees, franchisees and their families volunteered approximately four million volunteer hours to aid hunger relief efforts in communities worldwide, while helping to raise some $15 million throughout the World Hunger Relief Week initiative for the WFP.

All of the funds raised go directly to the WFP so that they may feed people in their areas of greatest need – such as expanding school feeding programs to serve more children and families; providing essential food assistance to new mothers and their infants and increasing school attendance among girls by providing take-home food rations.

The company partnered with the WFP because it is the world’s leading humanitarian agency feeding 90 million poor people, including 58 million hungry children, in 80 of the world’s poorest communities.

Through the company’s World Hunger Relief Week efforts, the initiative is helping to feed and save the lives of more than 400,000 children, moving them from hunger to hope.

Yum! and its brands generated $50 million worth of awareness of the hunger problem and solution through public relations, advertising, public service announcements, in-store posters, online activities and word-of-mouth outreach, including:

• On-line activity including a the www.fromhungertohope.com web site, drew millions of visitors from 183 countries (reaching 95-percent of all countries on earth);
• Hollywood and international celebrities, a top sports athlete and award-winning musician also joined the movement to fight hunger, including those in the U.S. like actor Mario Lopez, Heidi Montag and Spencer Pratt (of MTV’s “The Hills”), Detroit Lions’ Roy Williams and more;
• Ads, public service announcements and in-store materials raised awareness about global hunger were created in nine different languages and utilized across myriad media worldwide.

Yum! Chairman and CEO, David Novak, is donating all proceeds from his book, The Education of an Accidental CEO – Lessons Learned from the Trailer Park to the Corner Office (Crown Publishing) to the World Food Programme.

The second annual World Hunger Relief Week campaign is scheduled to launch in the fall of 2008.