Louisville, KY, - The search to find KFC's 'Hitmaker' is on with the launch of the company's Pride 360° theme song contest. During Black Music Month, KFC invites aspiring artists and musicians to join the competition and submit their best music for what could become KFC's new theme song for its Pride 360° program. The winning artist, who creatively incorporates the key words Individual, Family, Community, Heritage and KFC into the song, will receive a recording opportunity worth $5,000 and an appearance on BET's "Rap City."

"During Black Music Month and through Pride 360°, KFC celebrates the positive ways African-American music has contributed to and shaped American society," said James O'Reilly, chief marketing officer for KFC. "Not only is the contest a great opportunity for us to celebrate our belief in the individual, family and community, more importantly, it's also our chance to give an inspiring artist a shot at making a dream a reality."

Artists may upload their audio submissions (and artist/musician photo) at www.kfc.com/pride360 or mail them to KFC at 1900 Colonel Sanders Lane, Louisville, KY, 40213, Attn: KFC Hitmaker. Six finalists will be selected on July 13 and online voting will begin July 20. Between July 20 and Aug. 10, visitors to www.kfc.com will have the opportunity to vote for their favorite version of the Pride 360° theme song, and the winner will be named the "KFC Hitmaker."

The contest winner isn't the only one who comes out on top. One lucky online voter will be randomly selected to win 360 $1 KFC gift checks redeemable for 360 KFC Snacker® sandwiches, or other menu items at participating locations.

For more contest information and official rules, please visit www.kfc.com/pride360.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

About Pride 360°
Pride 360° is KFC's reminder that the reasons we succeed are all around us - Individuals, Families, Communities. KFC wants to encourage others to succeed and achieve by honoring their heritage and fostering a belief in people. KFC believes, "What we honor today comes full circle tomorrow." For more information about KFC's commitment to the African-American community, please visit www.kfc.com/pride360.

Yum! Brands Inc., based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants with over 34,000 restaurants, which includes over 2,000 licensed restaurants, in more than 100 countries and territories. Four of the company's restaurant brands -- KFC, Pizza Hut, Taco Bell and Long John Silver's -- are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver's brands. The company and its franchisees today operate over 3,400 multibrand restaurants. Outside the United States in 2005, the Yum! Brands' system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world. For the past four years, the company has been recognized as one of Fortune Magazine's "Top 50 Employers for Minorities." It also has been recognized as one of the "Top 50 Employers for Women" by Fortune, one of the "40 Best Companies for Diversity" by Black Enterprise Magazine for the past two years, one of Black Enterprise Magazine's "30 Hottest Franchises for 2006," one of the "Corporate 100 Companies Providing Opportunities for Hispanics" by Hispanic Magazine, one of the "Top 50 Corporations for Supplier Diversity" by Hispanic Trends Magazine and by BusinessWeek as one of the "Top 15 Companies for In-Kind Corporate Philanthropy."