LONG JOHN SILVER'SŪ LAUNCHES NEW "TOM JOYNER PLATTER" TO RAISE HUNDREDS OF THOUSANDS OF SCHOLARSHIP DOLLARS FOR AFRICAN-AMERICAN STUDENTS

World's Largest Seafood Restaurant Chain Partners with America's Top African-American Radio Personality to Provide Much-Needed Scholarships

LOUISVILLE, KY (January 8, 2004) - Long John Silver's, Inc. has partnered with the Tom Joyner Foundation to raise much-needed funding for Historically Black Colleges and Universities (HBCUs). Throughout 2004, Long John Silver's will donate a portion of the proceeds from each "Tom Joyner Platter" to the Foundation, which works aggressively to keep African-American students in school by providing scholarships.

"Long John Silver's is honored to participate in the good work being done by the Tom Joyner Foundation," said Steve Davis, President of Long John Silver's, Inc and A&W Restaurants, Inc. "HBCUs are national treasures, and we're proud to help ease their financial pressure. We hope to raise hundreds of thousands of dollars to help ensure these bright, young college students have a successful future."

Joyner is a nationally syndicated radio host, entrepreneur and philanthropist whose four-hour drive-time show is heard in more than 115 markets by nearly eight million listeners. Known as the "hardest working man in radio," Joyner is a 1999 Radio Hall of Fame inductee and Savoy magazine's 2002 Person of the Year.

"I'm thrilled to be working with Long John Silver's to help support students at HBCUs," said Joyner. "The Tom Joyner Foundation does only one thing: it helps students continue their education at Black colleges. All too often students will get into college, and then encounter financial difficulties that force them to drop out. The Foundation provides money directly to the HBCUs to help these students complete their education."

"Many Long John Silver's customers are also avid Tom Joyner listeners, so this is a wonderful partnership," said Mike Baker, Chief Marketing Officer, Long John Silver's. "We'll be able to reach millions of loyal Tom Joyner fans with an innovative offer that will make a positive difference in their communities."

The promotion between Long John Silver's and Joyner kicks off this month and runs through the end of 2004. Joyner's image is featured on Long John Silver's point-of-sale materials at participating restaurants. The "Tom Joyner Platter" includes Crunchy Shrimp, two pieces of fish, one Chicken PlankŪ, corn, fries, slaw and two hushpuppies, and sells for $6.99.

The Historically Black Colleges and Universities that will benefit from this partnership are Allen University (Columbia, S.C.), Barber-Scotia College (Concord, N.C.), Coppin State College (Baltimore, Md.), Huston-Tillotson College (Austin, Texas), Lane College (Jackson, Tenn.), North Carolina Central University (Durham, N.C.), Prairie View A&M University (Prairie View, Texas), Rust College (Holly Springs, Miss.), University of the District of Columbia (Washington, D.C.) and Virginia State University (Petersburg, Va.).

For a complete listing of HBCUs, and more information on the Tom Joyner Foundation, Click Here.

Long John Silver's, Inc. (www.ljsilvers.com) based in Louisville, Kentucky, is the world's most popular quick-service seafood chain specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson's classic Treasure Island, Long John Silver's, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver's, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver's, Inc. is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company in terms of system units with approximately 33,000 restaurants in more than 100 countries and territories.