LOUISVILLE, KY, May 24, 2006 – Yum! Brands, Inc., (NYSE:YUM), the world’s largest restaurant company in terms of units, is on the fast track to reach millions of potential individual investors. Just weeks after its historic presenting sponsorship of the 132nd Kentucky Derby, the company is now backing the Indy 500 car driven by third-generation IndyCar driver Marco Andretti.
In partnership with the New York Stock Exchange (NYSE), Yum! is supporting the Dallara-Honda driven by Andretti, who qualified ninth for the Indy 500 at an average speed of 224.918 mph. Marco Andretti is following in the tire tracks of his father Michael and grandfather Mario, two legendary figures in the history of the Indy 500.
Yum! Brands became a sponsor on Andretti’s Indy 500 entry for the same reason the company decided to become the first-ever presenting sponsor of the Kentucky Derby – the Indy 500 is a premier sporting event watched by millions around the globe.
The majority of typical Indy 500 viewers are in the 25-54 age range with higher than average household incomes, which matches the profile of potential individual investors Yum! Brands is trying to attract.
“From horses to horsepower, we’re using two of the world’s most famous sporting events to attract potential individual investors to Yum! Brands,” said Jonathan Blum, the company’s Chief Public Affairs Officer.
Millions of sports fans who became familiar with the Yum! Brands logo during coverage of the Kentucky Derby will quickly spot the red Yum! “bubble” on Andretti’s IndyCar. The Yum! Brands logo appears on three locations on the No. 26 NYSE Dallara-Honda – on both front wings on the nose of the car, as well as on the back wing.
“Our family of brands is proud to be backing a member of one of racing’s most famous families – the Andrettis,” added Blum. “For a company focused on speed of service for our customers, starting the month in the winner’s circle at the Kentucky Derby and ending it in victory lane at Indy would be a historic ‘month of speed’ for Yum! Brands.”
Yum! Brands is also a sponsor of PGA Tour rookie golfer J.B. Holmes, who earlier this year won the FBR Open in Phoenix.
Yum! Brands’ individual investor base is about 20 percent, with the balance held by institutional investors. The company’s goal is to increase that individual investor number to as much as 30 percent over time, as individual investors tend to hold onto the stock longer and are loyal consumers of the companies they invest in. The company’s stock has increased 24 percent on a five-year compounded annual growth rate.
About Yum! Brands, Inc.
Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with over 34,000 restaurants in more than 100 countries and territories. Four of the company’s restaurant brands — KFC, Pizza Hut, Taco Bell and Long John Silver’s — are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate over 3,200 multibrand restaurants. Outside the United States in 2005, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world. For the past three years, the company has been recognized as one of FORTUNE magazine’s “Top 50 Employers for Minorities.” It also has been recognized as one of the “Top 50 Employers for Women” by FORTUNE, one of the “Top 30 Best Companies for Diversity” by BLACK ENTERPRISE Magazine, one of the “Corporate 100 Companies Providing Opportunities for Hispanics” by Hispanic Magazine, one of the “Top 50 Corporations for Supplier Diversity” by HISPANIC Trends Magazine and by BusinessWeek as one of the “Top 15 Companies for In-Kind Corporate Philanthropy.”
About NYSE Group, Inc.
NYSE Group, Inc. (NYSE:NYX) operates two securities exchanges: the New York Stock Exchange (the “NYSE”) and NYSE Arca (formerly known as the Archipelago Exchange, or ArcaEx®, and the Pacific Exchange). NYSE Group is a leading provider of securities listing, trading and market data products and services.
The NYSE is the world’s largest and most liquid cash equities exchange. The NYSE provides a reliable, orderly, liquid and efficient marketplace where investors buy and sell listed companies’ common stock and other securities. Our listed operating companies represent a total global market capitalization of over $22.9 trillion. For the period from January 2006 through March 2006, on an average trading day, over 1.7 billion shares, valued at over $65 billion, were traded on the NYSE.
NYSE Arca is an open, all-electronic stock exchange in the United States and has a leading position in trading exchange-traded funds and exchange-listed securities. NYSE Arca is also an exchange for trading equity options. NYSE Arca’s trading platform links traders to multiple U.S. market centers and provides customers with fast electronic execution and open, direct and anonymous market access.
NYSE Regulation, an independent, not-for-profit subsidiary, regulates member organizations through the enforcement of marketplace rules and federal securities laws.
NYSE Regulation also ensures that companies listed on the NYSE and NYSE Arca meet their financial and corporate governance listing standards.
For more information on NYSE Group, go to: www.nyse.com.