Yum! Brands Recognized in Corporate Responsibility Officer Magazine’s “100 Best Corporate Citizens” List *** Company Also Ranked Among Best Investor Relations Web Sites in North America in 2009 IR Global Rankings

LOUISVILLE, KY, March 06, 2009 – Yum! Brands, Inc. (NYSE: YUM), the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell, has been named one of the “100 Best Corporate Citizens” by Corporate Responsibility Officer magazine, for its ongoing commitment to corporate responsibility. Corporate Responsibility Officer magazine reviewed the largest publicly traded companies in the U.S. to produce its tenth annual list. Corporate Responsibility Officer determined the companies who are bringing their shareholders more value and making employees proud. The Magazine evaluated publicly accessible documents and determined leaders in seven categories including: environment; climate change; human rights; philanthropy; employee relations; finance; and governance, with environment and employee relations weighted the highest.

“We are proud of the corporate social responsibility progress we have made in our first eleven years as a public company,” said Jonathan Blum, Senior Vice President, Chief Public Affairs Officer, Yum! Brands. “Corporate Responsibility Officer’s recognition fuels our passion and commitment to continuously get better and better at corporate responsibility.”

Yum! Brands issued its first Corporate Responsibility Report titled “Serving the World” during the fourth quarter of 2008. The Report examines Yum! Brands’ social, environmental and economic impact based on company and external stakeholder expectations, with focus on: Corporate Governance and Ethics, Public Policy and Government Affairs, Culture and People Development, Health and Nutrition, Environment, Supply Chain, and Community Giving and can be accessed on www.yum.com/responsibility/.

Yum! Brands was also ranked among the best investor relations web sites in North America in the 2009 IR Global Rankings. The IR Global Rankings is the most comprehensive ranking system for investor relations web sites, corporate governance practices and financial disclosure procedures. The evaluations are executed by a team of experienced investor relations professionals and are reviewed by independent audit and legal experts.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 110 countries and territories. The company is ranked #253 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it the largest retail developer in the world. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world’s largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.


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