Yum! Brands Announced U.S. Divisions Will Place Calories on All Company Restaurant Menu Boards

LOUISVILLE, KY, October 1, 2008 – Yum! Brands, Inc. (NYSE:YUM) today announced that its U.S. divisions, Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver’s and A&W All-American Food, will become the first national restaurant chains to begin voluntarily placing product calorie information on their respective menu boards in company-owned restaurants nationwide.  Franchisees will be encouraged to provide the same information on their menu boards.  Calorie information will be based on individual serving sizes and will be phased onto menu boards beginning this year and completed by January 1, 2011.  The Company also will call for federal legislation using the recently-enacted legislation in California as a model to establish uniform guidelines for menu board labeling with calorie information.

Each of the Company’s brands currently offers lower calorie “Better For You” menu options (see attached list).  Its Taco Bell restaurants offer a Fresco Menu, including nine items with nine grams of fat or less, many of which are lower calorie options.  KFC currently offers lower calorie Sandwiches, Snackers, side items, salads and Tender Roast Chicken, and plans to introduce Kentucky Grilled Chicken early next year. Pizza Hut currently offers a number of lower calorie menu options, including Fit ‘N Delicious lower fat pizzas, and will begin offering The Natural in December, a pizza made with all natural ingredients, including a multigrain crust, all natural old world sauce, all natural mozzarella cheese and natural toppings free from artificial colors, flavors or preservatives such as naturally-preserved Italian sausage, pepperoni without added nitrates and nitrites and 100% real beef with no fillers. Long John Silver’s will begin offering a new Freshside Grille menu next month, which features grilled shrimp, salmon and tilapia, along with mixed vegetables and rice.

As part of a broader Health and Wellness effort across the United States, the Company also announced a new policy not to advertise its products on television programs specifically aimed at children under 12 years old.  It also will continue to provide full nutritional information on its Web sites and in brochures, available upon request, at its restaurant drive-thru windows and in-store ordering counters.  Additionally, the Company will launch national on-line exercise programs, featuring renowned University of Louisville men’s basketball Coach Rick Pitino, to help educate consumers about maintaining a balanced lifestyle.  In early 2007, both Taco Bell and KFC were pioneers in switching to cooking oils with zero grams trans fat per serving.  Each of the company’s brands is looking at ways to reduce sodium and making continuous improvements to the nutritional profile of its products.

“We believe we have a continued responsibility to offer “Better For You” options, educate consumers about the foods they eat, and promote exercise so they can maintain a balanced lifestyle,” said Jonathan Blum, Yum! Brands chief public affairs officer.  “Our customers have told us they would find calorie information useful, along with other nutritional information we make accessible in restaurant brochures and on our Web sites.  We now call on the U.S. Congress to enact federal legislation that would create uniform menu board guidelines for all who sell prepared food so there is a consistent way to educate the public about the nutritional value of the food they eat.”

The Center for Science in the Public Interest (CSPI) praised Yum! Brands for adding calorie counts to its menu boards.  “Yum! Brands groundbreaking announcement that it will add calorie counts to the menu boards at KFC, Pizza Hut and Taco Bell is fabulous news for health-conscious consumers.  Yum! is leaping ahead of all its competitors by providing the one piece of nutrition information that consumers most want.  We applaud this move and encourage other major chains to follow this bold example.  Yum! has gone an important step further by voicing its support for legislation that would require restaurants to list calories on menus and menu boards,” added Michael Jacobson, CSPI executive director.
“This announcement that calories will be displayed on menu boards deserves loud applause,” said Walter Willett, chair of the Department of Nutrition at Harvard University’s School of Public Health. “Yum! Brand’s call for national legislation to create uniform menu board guidelines on nutrition is greatly appreciated.  It is exactly the kind of industry leadership that we need.”

The Company’s restaurant brands currently offer Lower Calorie “Better for You” Menu Options, for example:

KFC Lower Calorie Options
(available nationally)
Calories per Serving
KFC Snacker, Original Recipe®
270
KFC Snacker, Honey BBQ
210
HBBQ Dipping Wings (5)  
390
Hot Wings (5)
350
Chicken Breast, Original Recipe® (without skin) 
140
Drumstick, Original  Recipe®
110
Original Recipe® Strips (2) 
190
Green Beans – side
50
Mashed Potatoes (without gravy) – side
100
Mashed Potatoes (with gravy) – side 
120
Corn on the Cob (3”) – side  
70
(available at participating restaurants)
Roasted Chicken BLT Salad with Fat Free ranch     
235
Honey BBQ Sandwich 
300
Tender Roast Twister (no sauce)
340
Tender Roast Sandwich (no sauce) 
290
Tender Roast Toasted Wrap
319

 

Taco Bell Lower Calorie Options   
(available nationally)
Calories per Serving
Fresco Crunchy Taco
150
Fresco Grilled Steak Soft Taco
160
Fresco Ranchero Chicken Soft Taco 
170
Crunchy Taco 
170
Spicy Chicken Soft Taco
170
Fresco Soft Taco
180
Crunchy Taco Supreme®
200
Soft Taco Supreme® – Beef
240
Grilled Steak Soft Taco
260
Ranchero Chicken Soft Taco
270
Gordita Nacho Cheese – Steak
270
Gordita Supreme® -Steak 
270
Gordita Supreme® -Chicken
280
Gordita Nacho Cheese -Chicken 
280
Mexican Rice 
110
Pintos ‘n Cheese 
160

 

Pizza Hut Lower Calorie Options
(1 slice = 1/8 pizza)

(made to order upon request)
Per slice
12” Medium Fit ’N Delicious Pizza
– Diced Chicken, Red Onion, Green Pepper     
180
– Ham, Pineapple & Diced Red Tomato    
160
– Green Pepper, Red Onion & Diced Red Tomato  
150
14” Large Fit ’N Delicious Pizza
– Diced Chicken, Red Onion, Green Pepper   
250
– Ham, Pineapple and Diced Red Tomato
230
– Green Pepper, Red Onion & Diced Red Tomato
210
12” Medium Thin ‘N Crispy Pizza
– Green Pepper, Red Onion & Tomato
180
– Chicken, Red Onion & Green Pepper
190
– Ham, Pineapple & Diced Tomato
180
14” Large Thin ‘N Crispy Pizza
– Cheese Only
260
– Green Pepper, Red Onion & Diced Tomato
250
– Chicken, Red Onion, & Green Pepper
270
– Ham, Pineapple & Diced Tomato
260
– Pepperoni & Mushroom  
270
12” Medium Hand Tossed
– Cheese Only
220
– Pepperoni
220
– Ham and Pineapple
210
– Veggie Lover’s
200

 

Long John Silver’s Lower Calorie Menu Options
(available nationally)
Calories per Serving
Battered Fish 
230
Baked Cod
120
Battered Shrimp
45/each
Giant Shrimp
90/each
Chicken Plank 
140
Shrimp & Seafood Salad (without dressing)
260
Lite Italian Dressing 
20
Hushpuppies – side
60/each
Lobster Stuffed Crab Cake
170/each
Corn Coblette – side 
90
Cheesesticks 
140
Rice
180

 

A&W All-American Food Lower Calorie Menu Options
(available nationally)
1/4 lb. Hamburger
460
Grilled Chicken Sandwich 
430
Hot Dog (plain)
260
Coney (Chili) Dog
310
Coney (Chili)/Cheese Dog 
350
Cheese Dog  
320

 

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