BALTIMORE, MD, July 13, 2009 – The National NAACP Youth & College Division, in celebrating the NAACP’s 100–year anniversary, has united with Yum! Brands, Inc., the world’s largest restaurant company and owner of global restaurant chains KFC, Pizza Hut, Taco Bell and Long John Silver’s, to launch “100 REMIX” – a year–long initiative aimed at broadening the NAACP’s appeal to a younger African American audience.
The NAACP Youth & College Division’s membership numbers have hit a plateau over the last several years. The “100 REMIX” campaign is a national call to action to increase youth membership and develop a pipeline for the future of the organization. The campaign will set out to give a “fresh” new appeal to the 100–year–old organization that will inspire youth activism and increase Youth & College memberships by 30,000.
“President Obama’s ‘call to service’ has ignited a groundswell and heightened awareness of public service,” says Stefanie L. Brown, National Director, NAACP Youth & College Division. “We want build on the momentum and educate young people about the significance of the NAACP and the important role of the organization. With ‘The 100 Remix,’ we hope to drive a younger demographic to join the NAACP and support our mission of developing a generation of leaders.”
The NAACP Youth & College Division will take an active role in the campaign by coordinating incentive–based contests and promotions throughout the year to challenge each of its current members to sign up new members with the goal of registering 30,000 new members by 2010.
The NAACP Youth & College Division will additionally introduce a newly designed website to further engage its members and reach its core audience in new and exciting ways. Marketing support for the multi-faceted REMIX campaign will include; advertising, consumer engagement, event and digital media.
“Yum! is committed to strengthening and supporting the communities we serve,” says Richard Abraham– Rugnao, Yum! Brands, Senior Manager Global Diversity. “We’re proud to be a key partner for the creation of “100 Remix” because it will develop future leaders and further strengthen the great legacy of the NAACP.”
ABOUT YUM! BRANDS:
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with nearly 36,000 restaurants in more than 110 countries and territories. The company is ranked #253 on the Fortune 500 List, with revenues in excess of $10 billion in 2007. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican-style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened about four new restaurants each day of the year, making it the largest retail developer in the world. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world’s largest private sector hunger relief effort in partnership with the United Nations World Food Program and other hunger relief agencies. To date, this effort is helping to save over 3.4 million people in remote corners of the world, where hunger is most prevalent. For more information, please visit www.yum.com.
Founded in 1909, the NAACP is the nation’s oldest and largest civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities, conducting voter mobilization and monitoring equal opportunity in the public and private sectors. Please log onto www.naacp.org for membership information.
ABOUT NAACP YOUTH & COLLEGE DIVISION:
Since its creation in 1936, the NAACP Youth and College Division has played an integral role in advancing the fight for equality and justice. The Division was formed largely due to the organization’s belief in the development of a new generation of civil rights leadership. Currently, there are more than 30,000 young people representing 600 Youth Councils, High School Chapters and College Chapters actively involved in social justice advocacy by addressing local and national issues including education, economic empowerment, health, juvenile justice, and voter empowerment.
The role of the Youth and College Division in the development of future leaders is evidenced in its distinguished list of Youth and College alumni. Many of the NAACP’s prominent leaders began their careers in civil rights as youth delegates for the organization. Roy Wilkins, Vernon Jordan, Andrew Young, Patricia Harris, Thurgood Marshall, Ralph Bunche, and current NAACP Chairman of the Board Julian Bond as well as many others served their apprenticeships in the Association’s Youth Councils and College Chapters.