LOUISVILLE, KY, December 16, 2004 – The Economic Times’ (India) annual survey of the country’s “Top 50 Most Trusted Service Brands” rated Pizza Hut as the most trusted quick-service restaurant company in India. Pizza Hut India is part of Yum! Restaurants International, a division of Yum! Brands, Inc. (NYSE:YUM), the world’s largest restaurant company in terms of units.
“India represents a tremendous long-term growth opportunity for Yum! Restaurants International,” said Graham Allan, president of Yum! Restaurants International. “Today, we have only 100 Pizza Huts and KFCs, combined in India. With a population of nearly 1.1 billion people, a strong national infrastructure and a growing middle class, we have only scratched the surface of our full potential to bring our products to consumers across India,” added Allan.
The survey, which appears in The Economic Times’ December 15th edition, was conducted by ACNielsen’s ORG-MARG market research company. The survey asked more than 7,000 participants, across different socio-economic, age, income and geographic backgrounds, various questions in order to determine each company’s overall trust score.
“We’re honored to be named the most trusted quick-service restaurant company in India,” said Sandeep Kohli, Managing Director, Yum! Restaurants International India. “The rating reflects the passion, hard work and dedication of our franchisees and the Customer Maniacs in our restaurants to provide the best products, service and convenience to our customers every day,” Kohli said.
According to the survey, Pizza Hut’s focus on value pricing is leading the way for other food service brands. Pizza Hut India is the only restaurant company to place in the Top 20. Pizza Hut India ranked 19 out of 50 overall on the list.
There are approximately 100 Pizza Hut restaurants in India and the company has recently introduced the KFC brand.
Yum! Restaurants International (YRI), based in Dallas, is the largest and fastest growing division of Louisville, Ky-based Yum! Brands, Inc. In each of the last three years, YRI has opened over 1,000 new restaurants outside of the United States, and has more than doubled its operating profit in the last four years. There are more than 12,000 international system restaurants outside the United States – primarily KFC and Pizza Hut. The company’s highest growth markets are China, United Kingdom, Mexico and Korea. In addition to YRI, Yum! Brands is the parent company to the A&W Restaurants, KFC, Long John Silver’s, Pizza Hut and Taco Bell brands.
Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with more than 33,000 restaurants in more than 100 countries and territories. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, and Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate over 2,600 multibrand restaurants. Outside the United States in 2003, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world. In 2002, the company changed its name to Yum! Brands Inc. from Tricon Global Restaurants Inc. to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange. For the past two years, the company has been recognized in Fortune Magazine’s top 50 “Best Companies for Minorities,” claiming the number-one spot for “managerial diversity.”