LOUISVILLE, KY, February 22, 2006 – The Economic Times’ (India) annual survey of India’s “Most Trusted Brands” in 2005 rated Pizza Hut as the most trusted quick-service restaurant company in India for the third year in a row. Pizza Hut India is part of Yum! Restaurants International (YRI), a division of Yum! Brands, Inc. (NYSE:YUM), the world’s largest restaurant company in terms of system units.
“Yum! Restaurants International is the largest and fastest-growing quick-service restaurant company in India,” said Graham Allan, president, Yum! Restaurants International. “India represents a tremendous long-term growth opportunity for YRI. With a population of 1.1 billion people, a strong national infrastructure and a growing middle class, we are excited to continue to grow our brands in India,” added Allan.
The survey, which appears in The Economic Times’ February 15 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen’s ORG-MARG market research company, asked more than 7,000 participants, across different socio-economic, age, income and geographic backgrounds, various questions in order to determine each company’s overall trust score.
“Pizza Hut is an international brand that is part of India’s local fabric and our customers lives,” said Sandeep Kohli, managing director, Yum! Restaurants International India. “We’re honored to be named the most trusted quick-service restaurant company in India for the third consecutive year. The rating reflects the passion, hard work and dedication of our franchisees and the Customer Maniacs in our restaurants to provide the best products, service and convenience to our customers every day,” Kohli said.
According to the survey, Pizza Hut is the number one most trusted food service brand in India and the only restaurant company to place in the Top 25 Service Brands list.
As of December 2005, the company had 118 Pizza Hut restaurants and 11 KFC’s.
Yum! Restaurants International (YRI), based in Dallas, Texas, is the largest division of Louisville, Ky-based Yum! Brands, Inc., with over 11,000 restaurants outside the U.S. (excluding Yum! China Division). One of Yum! Brands’ four key business strategies is to drive profitable international growth. 2005 was the sixth straight year that YRI (excluding Yum! China Division) opened more than 700 new restaurants outside the U.S. In addition to YRI, Yum! Brands is the parent company to the A&W Restaurants, KFC, Long John Silver’s, Pizza Hut and Taco Bell brands.