LOUISVILLE, KY, June 25, 2009 – The Economic Times’(India) Brand Equity Most Trusted Brands 2009 annual survey has named Pizza Hut the “Most Trusted Food Service Brand’ in India for the fifth year, ahead of all other Indian and global brands. Pizza Hut is also the only restaurant company to place in the Top 20 Service Brands list. Pizza Hut India is part of Yum! Restaurants International (YRI), a division of Yum! Brands, Inc. (NYSE:YUM), the world’s largest restaurant company in terms of system units.
“Congratulations to our entire team in India,” said Graham Allan, president, Yum! Restaurants International. “I salute our employees and franchisees for their hard work, their passion and their professionalism, all of which have been instrumental in making Pizza Hut the most trusted food service brand for the past five years. India is an important emerging market for us. Both Pizza Hut and KFC are proving very popular with consumers and we have high hopes for Taco Bell as well. We continue to make significant investments in India as part of our plan to capitalize on this large and rapidly growing market of more than 1 billion people,” added Allan.
The Brand Equity Most Trusted Brands survey, which appears in The Economic Times’ June 17 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen’s ORG–MARG market research company, asked more than 8,000 participants, across different socio–economic, age, income and geographic backgrounds, various questions in order to determine each company’s overall trust score about the brands that consumers believe provide quality, consistency and reassurance.
“We are honored to be named the most trusted food service brand in India for the fifth year,” said Niren Chaudhary, managing director, Yum! Restaurants International India. “The recognition reflects Pizza Hut’s leading reputation in India and consumers’ enthusiasm for the Brand and demonstrates how we have successfully developed a strong infrastructure, highly skilled workforce and an innovative, localized menu. This honor also recognizes the hard work of our passionate franchisees and Customer Maniacs in our restaurants who help provide outstanding service to our customers daily.”
Over the past 11 years, Yum! has become the largest and fastest growing restaurant company in India. As of the first quarter 2009 earnings, the Company had 156 Pizza Huts in 35 cities and 45 KFCs in 11 cities. YRI, based in Dallas, Texas, is the largest division of Yum! Brands with more than 12,800 restaurants outside the U.S. (excluding Yum! China Division). One of Yum! Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere. In 2008, operating profit for YRI was $528 million. In each of the last nine years, YRI has opened more than 700 new restaurants outside the U.S. and China.
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it the largest retail developer in the world. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world’s largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.