KFC Thailand Replaces the Colonel with Consumer Selfies on ‘Happy Buckets’

KFC Thailand has replaced the Colonel with real consumer selfies on the bucket.

As part of the Happy Bucket promotion, KFC recruited loyal fans to submit images via social media. The winning photos, which included a mix of fan submitted and in-studio photography, can be seen on 300,000 limited edition Happy Buckets.

“Our brand vision is to ‘Enrich the lives of Thais with So Good experiences.’ With today’s busy lifestyles, people are often unable to spend enough time with loved ones. We want to encourage consumers to share happiness through our bucket,” said Thunyachate Ekyetchavit, marketing director, KFC Thailand. “This is the first time that the image of KFC fan happiness has been put on a KFC bucket. In this way, we expect to encourage even happier, more loyal customers.”

The promotion also includes a multimedia campaign with TV spots, digital billboard advertising and in-store POP displays.

The Happy Bucket features a bundle of favorite items, including four pieces of fried chicken, two pieces of Foilicious chicken, french fries, KFC BiteZ, two Choco Banana Egg Tarts and choice of drinks.

KFC customers can enjoy the Happy Bucket for 329 baht (US$9.95) until January 16.


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