LOUISVILLE, KY, September 21, 2009 – The Sunday Times (South Africa) Top Brands Awards for 2009 has named KFC the dominant restaurant brand, ahead of all other South African and global brands. KFC is also the only restaurant company to place in the Top 10 list of brands spanning all industry categories. KFC South Africa is part of Yum! Restaurants International (YRI), a division of Yum! Brands, Inc. (NYSE:YUM), the world’s largest restaurant company in terms of system units.
“Congratulations to our outstanding team in South Africa,” said Graham Allan, president, Yum! Restaurants International. “This recognition honors the dedication of our employees and franchisees, their passion for achieving a great consumer experience and providing innovative products to our customers in South Africa, all of which significantly contribute to making KFC the dominant food–service brand in the country. Our acknowledgment as the top restaurant brand in South Africa is a great achievement as we continue to drive growth in a key market,” added Allan.
The Top Brands Awards ranks the brands that have earned the trust and loyalty of consumers across South Africa, surveying a total of 3,500 randomly selected consumers. Respondents across different socioeconomic, age, income and geographic backgrounds were asked various questions based on awareness, trust, confidence, and commitment.
“Fundamental to our success is to build KFC into a dynamic, vibrant brand throughout South Africa and the world,” said Keith Warren, general manager, Yum! Restaurants International Africa. “This achievement spotlights the high esteem consumers have for KFC. Our highly–skilled workforce, exceptional restaurants and innovative menu have been the recipe for success in providing an outstanding experience for our customers.”
For nearly 40 years, Yum! has been driving growth to become the largest and fastest growing restaurant company in South Africa. As of the second quarter 2009 earnings, the Company has approximately 550 KFC units in South Africa. Yum! Restaurants International (YRI), based in Dallas, Texas, is the largest division of Yum! Brands with more than 12,800 traditional restaurants outside the U.S. (excluding Yum! China Division). One of Yum! Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere. In 2008, operating profit for YRI was $528 million. In each of the last nine years, YRI has opened more than 700 new restaurants outside the U.S. and China.
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world’s largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.