CHICAGO, IL, December 28, 2004 – Bally Total Fitness (NYSE: BFT), Taco Bell, Pizza Hut, KFC, Long John Silver’s and A&W Restaurants announced today a holiday gift that will help Americans jumpstart their 2005 New Year’s resolution to get in shape. Starting on January 1, customers that visit any one of the five restaurant chains can obtain a free, four-week membership from Bally Total Fitness by simply presenting a proof-of-purchase receipt (for any amount) at one of Bally’s more than 400 nationwide facilities. The offer is valid through January 31, 2005.
“We’re proud to team with five world class restaurants and provide the ultimate fitness experience for their customers,” said Rob Wildman , Ph.D. RD, Bally Total Fitness.
“Our mission is to motivate and enable as many people as possible to become more physically fit. We know we can help individuals succeed by identifying their personal fitness goals, providing motivational instructors and a variety of programming to suit every need at our state-of-the-art facilities,” said Wildman.
“As the new year approaches, many people start thinking about getting in shape,” said Dr. Marilyn Schorin, Chief Nutrition and Regulatory Officer for Yum! Brands, Inc. “What better way to help them achieve their New Year’s fitness resolution than to offer a free, four-week membership at the nation’s leading fitness company,” said Schorin.
Bally Total Fitness centers provide everything from innovative group exercise classes such as Pilates and Hip Hop dance to comprehensive personal training services and nutritional counseling. To learn more and find the nearest location, please visit www.ballyfitness.com.
The membership is valued at $50.00 and the offer is limited to one per person. Passes must be activated by February 7, 2005 and receipts must be dated from January 1, 2005 to January 31, 2005.
Taco Bell®, Pizza Hut®, KFC®, Long John Silver’s® and A&W® Restaurants are owned by Yum! Brands, Inc. (NYSE:YUM). The five brands have a combined total of more than 18,000 restaurants in the U.S.
The holiday fitness gift is aimed at helping individuals lead a balanced lifestyle including: placing “Keep it Balanced” lifestyle posters in restaurants along with nutritional brochures, posting downloadable nutritional information on-line including an activity calculator and providing menu options.
At Taco Bell, customers can cut fat and calories but not the flavor by ordering items “Fresco Style,” substituting cheese and sauce with Fiesta Salsa. The Pizza Hut new Fit ‘N Delicious menu offers choices to those tracking carbs or watching fat grams. The Carb Tracker™ pizza is a six-inch individually sized pizza that was specially formulated to give customers the great taste they expect from Pizza Hut with between 22g and 26g of net carbs. The Lower Fat Pizza, a medium (12″) or large (14″) pizza with half the cheese, generous portions of tomato sauce and delicious toppings that include lean meat and fresh vegetables, contain 25 percent less fat than a regular recipe Thin ‘N Crispy® pizza. The Pizza Hut Fresh Express® pre-packaged salad kits can provide families with a quick, easy solution for a balanced meal. KFC customers can select the Tender Roast® Sandwich or Tender Roast® Meal (where available) with a side of long-grain rice and southern-style green beans. Long John Silver’s offers Baked Cod, Shrimp & Seafood Salads and sides of Corn Cobbettes and rice. A&W offers a Grilled Chicken sandwich. To learn more, visit the individual company web sites at www.tacobell.com, www.pizzahut.com, www.kfc.com, www.ljsilvers.com and www.awrestaurants.com.
About Bally Total Fitness
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with approximately four million members and approximately 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit http://www.ballyfitness.com.
Yum! Brands Inc. (NYSE:YUM), based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with more than 33,000 restaurants in more than 100 countries and territories. Four of the company’s restaurant brands — KFC, Pizza Hut, Taco Bell and Long John Silver’s — are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate over 2,600 multibrand restaurants. Outside the United States in 2003, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world. In 2002, the company changed its name to Yum! Brands Inc. from Tricon Global Restaurants Inc. to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange. For the past two years, the company has been recognized in Fortune Magazine’s top 50 “Best Companies for Minorities,” claiming the number-one spot for “managerial diversity.”