Pizza Hut Hong Kong introduces Super Delco Restaurant

Feb 24, 2015

Tuesday, February 24, 2015

Cast iron star-burst chandeliers. Mosaic, light-wood tables. Rustic grasses arranged amidst artisan olive oil bottles. No, we’re not describing your favorite coffee bar: it’s the new Super Delco Pizza Hut that recently opened in Hong Kong. Designed to create a relaxing and intimate ambiance, the new Super Delco offers a flavorful oasis from the hectic lifestyle of millennials living in Hong Kong.

The Pizza Hut Super Delco is a delivery based eat-in store model that features smaller scale fast casual or a convenient eat-in area with seating for 30-50 customers. This type of store model is typically located in more high traffic and dense residential areas.

Opening the Super Delco is the latest milestone toward accomplishing Pizza Hut’s goal of becoming the most loved pizza brand in Hong Kong. It’s the latest addition to the over 100 restaurants currently open in Hong Kong, and one of the few Super Delco locations around the world.

Richard Leong, Chief Executive of Pizza Hut Hong Kong, is excited about the opportunities the Delco Model store will bring to the region. “Pizza Hut Super Delco is a new business channel that will continue to be an engine of growth for us as the Hong Kong restaurant space becomes more competitive and the neighborhood dining scene is evolving. We also need to cater to a younger millennial generation seeking for a convenient meal replacement.”

The Super Delco design was intentional as research showed that millennials in Hong Kong are looking for a relaxing place to enjoy a cup of coffee or tea and light meals (e.g. Panini or cake) during weekend in the neighborhood. After the store opened, interviews with new customers (many the young, hip people we were hoping for) reported that everyone has been very happy with the service, food and menu, and ambiance.

It’s not just the design of the new Super Delco that’s infused with flavor: the menu brings new flavorful experiences, offering dishes for small groups and individuals with a focus on pasta, rice and mini-pizza. Dishes that are popular among customers in the region more broadly include the Chinese New Year Pizza – Cheesy 7 Fiesta in the shape of a flower, and in Taiwan, the Pineapple Bun Stuffed Crust Pizza is a favorite.

The overwhelming amount of encouraging responses to the new store opening has given the Hong Kong Pizza Hut team confidence in this exciting new venture and they are excited to expand across Hong Kong with more Super Delcos in 2015.