Yum! Global Newsroom

Their Mission, Should They Choose to Accept it: Taco Bell Breakfast

Thursday, March 20, 2014

In anticipation of its breakfast launch March 27, Taco Bell is sending 1,000 loyal social media followers pre-paid cell phones. With them are instructions to answer when Taco Bell calls for a chance to go on brand missions, get insider breakfast previews and chat with Taco Bell live.

Details about the brand missions remain top secret, but prizes for completing them include a Waffle Taco button-down shirt or hoodie, a set of A.M. Crunchwrap sheets with hash brown pajamas, free Taco Bell breakfast for a year and a trip to Taco Bell in Pacifica to enjoy breakfast on the beach and surf lessons.

Taco Bell Breakfast phones began arriving to fans March 19 and, according to the brand, could ring at any time, so recipients never know what could happen.

Read More Food News