KFC Thailand Opens 500th Restaurant, First Drive-Thru
December 20, 2013
Consumers in Bangkok are ecstatic about KFC Thailand’s first free standing drive-thru, which just celebrated a grand opening on December 17th, 2013. KFC’s strong brand position and the country’s increasingly urban population have proved a recipe for success for the new restaurant.
The drive-thru, is owned and operated by Yum! Brands and is the 500th restaurant for KFC Thailand. The Brand operates two and a half times more restaurants in the country than McDonald’s, with plans to build 50 new restaurants in 2014, including 10 additional drive-thrus. By 2020, KFC plans to have 800 restaurants throughout Thailand.
Located in a dense residential and commercial area, the new drive-thru is open 24 hours a day, offering even more convenience for consumers. Waewkanee Assoratgoon, Managing Director of YRI Thailand, said the opening represents an important step in KFC’s continued growth in the Thai market.
“Our mission is to be the best restaurant in the community and to generate jobs for the locals,” said Assoratgoon. “We also see the importance of introducing new products continuously, focusing on giving our consumers a happy and delicious experience.”
Assoratgoon added that KFC Thailand aims to achieve more than 50 percent market share in 2014. KFC Thailand’s next drive-thru restaurant is set to open in March 2014.