KFC South Africa’s Add Hope Program Sees Record Donations

Jun 13, 2017

Last week, KFC South Africa’s Add Hope initiative achieved a record high of R1.2 million in donations in one week.

This milestone came after a successful campaign for the month of May, as the KFC Add Hope team rallied South Africans to come together in the Hope Against Hunger challenge, raising a total of R4.8 million for the month, and raising awareness for International World Hunger Day.

KFC’s global Add Hope initiative began in South Africa, and since its inception, the inaugural program has raised over R387 million through KFC contributions and customer donations.  Every cent of customers’ R2 donations goes toward feeding children in local communities. With this generosity, the Add Hope program is able to feed over 120,000 South African children nutritious meals every day.

In celebration of Add Hope’s most successful week to date, KFC South Africa enlisted The Hope Squad, a group of individuals whose lives have been positively impacted by Add Hope, to visit local stores and share virtual reality experiences with customers, showing them where their R2 donations go.  Some of the organizations that benefit from Add Hope donations around the country include JAM, Boys & Girls Clubs of South Africa and Africa Food for Thought.

To experience these Add Hope partnerships for yourself, check out the videos below:

To read more about KFC South Africa’s Add Hope initiative, click here.