KFC South Africa launches ‘Add Hope’ TV ad for World Hunger Month

Oct 30, 2015

Friday, October 30, 2015

KFC’s Add Hope initiative feeds more than 100,000 children in South Africa every day. This year, to drive awareness of the initiative KFC launched the brand’s first-ever Add Hope TV advertisement during World Hunger Month this October. The advertisement brings to life the difference a nutritious meal can make for a child.

Even more special, is the fact that the creative direction for the commercial was inspired by using nearly 1,000 drawings created by 250 children at Afrika Tikkun, one of Add Hope’s local beneficiaries. To learn more about Add Hope please visit: http://www.addhope.co.za.

Watch the behind-the-scenes video below to see how the creative team managed to bring this beautiful story of hope to life.