KFC, Pizza Hut Among ‘Best Global Brands’ for 2014
November 12, 2014
KFC and Pizza Hut are among a select group of companies being highlighted as international brand leaders.
Both appear in Interbrand’s newly released 2014 rankings of the Best Global Brands. The ranking methodology includes factors such as demonstrated ability to deliver on customer expectations and drive economic value.
When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value:
• The financial performance of the branded product and service
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company